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Matthew McConaughey engagement report

@McConaughey - 2.9M followers on X

Measured over 4 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Per follower
0.039%
of 2.9M followers
Per impression
1.17%
96K views on a typical post
Reach
3.30%
of its followers see a post
Typical post
1.1K
interactions (median)
Saved
0.027%
26 bookmarks on a typical post
Posting rate
0.23/day
active 20% of days
Peak time
13:00 UTC
Sunday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.1K interactions against 2.9M followers, an engagement rate of 0.039%. Posts are seen about 96K times each, and 1.17% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 288K interactions, about 259x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 1, 2026. Recurring tag: #brothers.

Where this sits in the catalog

At 0.039%, Matthew McConaughey sits above the 25th percentile of the 36,852 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,852 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,564 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%50K
03:00 UTC-4%54K
04:00 UTC-6%43K
05:00 UTC-4%42K
06:00 UTC-4%48K
07:00 UTC-5%52K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%72K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-3%95K
14:00 UTC-4%98K
15:00 UTC-2%101K
16:00 UTC-4%99K
17:00 UTC-2%91K
18:00 UTC-1%85K
19:00 UTC-1%80K
20:00 UTC-1%75K
21:00 UTC-1%66K
22:00 UTC-2%58K
23:00 UTC-2%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+4%232K
Monday0%290K
Tuesday-2%281K
Wednesday-1%252K
Thursday-2%245K
Friday-3%254K
Saturday+3%228K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Jun 15, 2026259x their median

    The reason Japan fans clean the stadium after each game. Respect. 🤝🇯🇵 https://t.co/o9qJUOLefY

    240K37K5.5K5.3K41M viewsView on X
  • Jul 23, 2026118x their median

    from another mother? Happy birthday brother. https://t.co/RCRe9oob0N

    126K3.6K8672582.2M viewsView on X
  • Jun 22, 202692x their median

    It may be Cape Verde's first-ever World Cup, but they aren't just happy to be here 🇨🇻🔥 https://t.co/kt3Ev9c0fM

    94K7.6K6113022.0M viewsView on X
  • Jul 1, 202691x their median

    The breathtaking celebrations are on in Mexico City after El Tri's historic win 🤯 https://t.co/k6nJRTInxX

    87K13K60194514M viewsView on X
  • Jun 13, 202682x their median

    Opening Statement. 🇺🇸 https://t.co/yhWOQbVlV8

    76K12K1.8K1.6K3.4M viewsView on X
  • Jun 20, 202677x their median

    GOT THE GROUP! ✅ https://t.co/evUyQN8cxF

    75K9.5K6134941.4M viewsView on X
  • Jul 15, 202633x their median

    The Final is set: 🇪🇸🆚🇦🇷 #FIFAWorldCup https://t.co/3M7bZ7cXjD

    27K7.1K1.6K6361.1M viewsView on X
  • Jun 15, 202631x their median

    Congrats to @nyknicks . America’s more fun when New York’s happy

    32K2.3K256116785K viewsView on X
  • Jun 22, 202625x their median

    Argentina are moving on ⏭️ #FIFAWorldCup

    24K3.4K5202051.0M viewsView on X
  • Jul 13, 202616x their median

    Thanks world, we’ll take it from here. 🌎 MLS returns July 16 on @AppleTV. https://t.co/IHYqSGi11b

    15K1.6K4734583.8M viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#brothers

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.1K interactions against 2.9M followers, an engagement rate of 0.039%. Posts are seen about 96K times each, and 1.17% of those impressions turn into an interaction. That is about 3.30% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 20% of days saw any activity at all. Most posts go out around 13:00 UTC, and Sunday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 288K interactions, about 259x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Matthew McConaughey's engagement rate on X?
Matthew McConaughey (@McConaughey) has an engagement rate of 0.039%, based on the median interactions across 4 original posts from the last 30 days against 2,891,872 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.039%, Matthew McConaughey sits above the 25th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @McConaughey have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @McConaughey post?
Most posts go out around 13:00 UTC, and Sunday is its busiest day, at roughly 0.23 posts per day across the measured window.

Keep going

Matthew McConaughey (@McConaughey) Engagement Rate - 0.039% | PlayerSells