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ANC SECRETARY GENERAL | Fikile Mbalula engagement report

@MbalulaFikile - 3.1M followers on X

Measured over 201 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Per follower
0.001%
of 3.1M followers
Per impression
0.382%
9.2K views on a typical post
Reach
0.29%
of its followers see a post
Typical post
35
interactions (median)
Saved
0.011%
1 bookmarks on a typical post
Posting rate
8.43/day
active 87% of days
Peak time
16:00 UTC
Wednesday

A typical post picks up 35 interactions against 3.1M followers, an engagement rate of 0.001%. Posts are seen about 9.2K times each, and 0.382% of those impressions turn into an interaction. That is about 0.292% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 201 posts sampled, 92% carry an image or video and 8% link out. The account's strongest tracked post pulled 5.1K interactions, about 145x its own typical post. Recurring topics include #voteanc2026, #mtbps2026, #ancinlimpopo.

Measured over 201 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #voteanc2026, #mtbps2026, #ancinlimpopo.

Where this sits in the catalog

At 0.001%, ANC SECRETARY GENERAL | Fikile Mbalula sits below the 10th percentile of the 199,274 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.668%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 199,274 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,893 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.668%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video92% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 459 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 10, 2026145x their median

    The African National Congress asks once more to be given your vote on the 4th of November so we can CONTINUE BUILDING BETTER COMMUNITIES TOGETHER. #VoteANC2026 🖤💚💛 https://t.co/wit862rtgq

    679983.8K554400K viewsView on X
  • Sep 19, 2026144x their median

    Congratulations to the young men @KabzaDeSmall_ and @DjMaphorisa for the successful Scorpion Kings event. Filling up the biggest stadium on the continent is a huge feat. You have made us proud as a nation. Well done once again Scorpion Kings🦂🦂🦂🦂 🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦

    4.5K29121630127K viewsView on X
  • Aug 14, 2026134x their median

    So Kenna Limpopo Boy ? 🤘🤘🤘ndiyagezelwa straight. https://t.co/lhiXdCm3mj

    3.3K464740196515K viewsView on X
  • Sep 30, 2026132x their median

    Big moves for South African football! 🇿🇦 We’re back in the global top 50 and sitting at #10 on the continent. How far do you think this squad can climb? Drop your thoughts below! 👇⚽ #BafanaPride @StandardBankZA @adidasZA @HonorAfrica @SABC_Sport @REXONA_SA @NUTRITECHFIT @socios @10bet_ZA @CastleLagerSA @flysaa @southernsungrp

    3.7K70814177253K viewsView on X
  • Aug 14, 2026115x their median

    Good morning & happy to share that I was nominated as EU Ambassador to #Kenya Feeling very honoured and looking forward to take up duty soon @EUinKenya 🇪🇺🇰🇪 https://t.co/utBgOLWdz0

    3.3K30032450171K viewsView on X
  • Aug 30, 202695x their median

    Wits is aware of fake news being shared regarding the number of international staff employed at the University. The total number of international staff is in fact 9%. Pls refrain from sharing misinformation which seeks to sow division in our community and our country. Our approach to internationalisation does not occur at the expense of transformation or the development and employment of South African talent. Our objective is therefore neither localisation nor internationalisation in isolation, but a strategically balanced institution that develops South African leadership while drawing on the very best expertise available globally, where necessary.

    1.7K615787217972K viewsView on X
  • Oct 7, 202680x their median

    Let us continue building better communities. •Reliable, affordable basic services •More Work and investments •Safe, cleaner communities •Municipal finances that serve the people •Well run, honest municipalities •Accountable, responsive local government VOTE ANC ON NOVEMBER 4th🖤💚💛

    272492.1K369227K viewsView on X
  • Sep 17, 202672x their median

    Today I received a courtesy call from former president, Thabo Mbeki at home. The visit by the struggle stalwart was cordial and assuring. “Zizi” was accompanied by the Thabo Mbeki Foundation CEO, Max Boqwana. I would like to thank Mr Mbeki and many of you who have sent messages of support. I look forward to returning to my duties in full, serving our nation with renewed energy and commitment. Inkomu, and may God bless South Africa.

    1.6K205581141502K viewsView on X
  • Aug 26, 202666x their median

    Why I didn't watch the polygamous as it's just a distraction and a misrepresentation of our culture. https://t.co/2TashFQDza

    1.6K49910756262K viewsView on X
  • Aug 16, 202658x their median

    [WATCH] We are at the 74th birthday celebrations of her Majesty Queen Thulare. The reigning Queen of the BaPedi Nation. It was great to meet the leadership of the EFF led by Julius Malema. Such occasions bring us all together under one roof to celebrate the monarch of a great. https://t.co/AP0o1SOMwd

    1.7K2358610124K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#voteanc2026#mtbps2026#ancinlimpopo#ancatwork#mbalula

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 35 interactions against 3.1M followers, an engagement rate of 0.001%. Posts are seen about 9.2K times each, and 0.382% of those impressions turn into an interaction. That is about 0.292% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 201 posts sampled, 92% carry an image or video and 8% link out. The account's strongest tracked post pulled 5.1K interactions, about 145x its own typical post. Recurring topics include #voteanc2026, #mtbps2026, #ancinlimpopo.

What is ANC SECRETARY GENERAL | Fikile Mbalula's engagement rate on X?
ANC SECRETARY GENERAL | Fikile Mbalula (@MbalulaFikile) has an engagement rate of 0.001%, based on the median interactions across 201 original posts from the last 30 days against 3,142,874 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, ANC SECRETARY GENERAL | Fikile Mbalula sits below the 10th percentile of the 199,274 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MbalulaFikile have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MbalulaFikile post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 8.43 posts per day across the measured window.

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