ANC SECRETARY GENERAL | Fikile Mbalula engagement report
@MbalulaFikile - 3.1M followers on X
Measured over 201 original posts from a 30-day window, last computed on October 23, 2026.
Engagement
A typical post picks up 35 interactions against 3.1M followers, an engagement rate of 0.001%. Posts are seen about 9.2K times each, and 0.382% of those impressions turn into an interaction. That is about 0.292% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 201 posts sampled, 92% carry an image or video and 8% link out. The account's strongest tracked post pulled 5.1K interactions, about 145x its own typical post. Recurring topics include #voteanc2026, #mtbps2026, #ancinlimpopo.
Measured over 201 original posts from a 30-day window, last computed on October 23, 2026. Recurring tags: #voteanc2026, #mtbps2026, #ancinlimpopo.
Where this sits in the catalog
At 0.001%, ANC SECRETARY GENERAL | Fikile Mbalula sits below the 10th percentile of the 199,274 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.141% |
| 75th percentile | 0.668% |
| 90th percentile | 2.53% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 92% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 8% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 92% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 459 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 10, 2026145x their median
The African National Congress asks once more to be given your vote on the 4th of November so we can CONTINUE BUILDING BETTER COMMUNITIES TOGETHER. #VoteANC2026 🖤💚💛 https://t.co/wit862rtgq
- Sep 19, 2026144x their median
Congratulations to the young men @KabzaDeSmall_ and @DjMaphorisa for the successful Scorpion Kings event. Filling up the biggest stadium on the continent is a huge feat. You have made us proud as a nation. Well done once again Scorpion Kings🦂🦂🦂🦂 🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦🇿🇦
- Aug 14, 2026134x their median
So Kenna Limpopo Boy ? 🤘🤘🤘ndiyagezelwa straight. https://t.co/lhiXdCm3mj
- Sep 30, 2026132x their median
Big moves for South African football! 🇿🇦 We’re back in the global top 50 and sitting at #10 on the continent. How far do you think this squad can climb? Drop your thoughts below! 👇⚽ #BafanaPride @StandardBankZA @adidasZA @HonorAfrica @SABC_Sport @REXONA_SA @NUTRITECHFIT @socios @10bet_ZA @CastleLagerSA @flysaa @southernsungrp
- Aug 14, 2026115x their median
Good morning & happy to share that I was nominated as EU Ambassador to #Kenya Feeling very honoured and looking forward to take up duty soon @EUinKenya 🇪🇺🇰🇪 https://t.co/utBgOLWdz0
- Aug 30, 202695x their median
Wits is aware of fake news being shared regarding the number of international staff employed at the University. The total number of international staff is in fact 9%. Pls refrain from sharing misinformation which seeks to sow division in our community and our country. Our approach to internationalisation does not occur at the expense of transformation or the development and employment of South African talent. Our objective is therefore neither localisation nor internationalisation in isolation, but a strategically balanced institution that develops South African leadership while drawing on the very best expertise available globally, where necessary.
- Oct 7, 202680x their median
Let us continue building better communities. •Reliable, affordable basic services •More Work and investments •Safe, cleaner communities •Municipal finances that serve the people •Well run, honest municipalities •Accountable, responsive local government VOTE ANC ON NOVEMBER 4th🖤💚💛
- Sep 17, 202672x their median
Today I received a courtesy call from former president, Thabo Mbeki at home. The visit by the struggle stalwart was cordial and assuring. “Zizi” was accompanied by the Thabo Mbeki Foundation CEO, Max Boqwana. I would like to thank Mr Mbeki and many of you who have sent messages of support. I look forward to returning to my duties in full, serving our nation with renewed energy and commitment. Inkomu, and may God bless South Africa.
- Aug 26, 202666x their median
Why I didn't watch the polygamous as it's just a distraction and a misrepresentation of our culture. https://t.co/2TashFQDza
- Aug 16, 202658x their median
[WATCH] We are at the 74th birthday celebrations of her Majesty Queen Thulare. The reigning Queen of the BaPedi Nation. It was great to meet the leadership of the EFF led by Julius Malema. Such occasions bring us all together under one roof to celebrate the monarch of a great. https://t.co/AP0o1SOMwd
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 35 interactions against 3.1M followers, an engagement rate of 0.001%. Posts are seen about 9.2K times each, and 0.382% of those impressions turn into an interaction. That is about 0.292% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 8.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 201 posts sampled, 92% carry an image or video and 8% link out. The account's strongest tracked post pulled 5.1K interactions, about 145x its own typical post. Recurring topics include #voteanc2026, #mtbps2026, #ancinlimpopo.
- What is ANC SECRETARY GENERAL | Fikile Mbalula's engagement rate on X?
- ANC SECRETARY GENERAL | Fikile Mbalula (@MbalulaFikile) has an engagement rate of 0.001%, based on the median interactions across 201 original posts from the last 30 days against 3,142,874 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, ANC SECRETARY GENERAL | Fikile Mbalula sits below the 10th percentile of the 199,274 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MbalulaFikile have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MbalulaFikile post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 8.43 posts per day across the measured window.