Mariana Mazzucato engagement report
@MazzucatoM - 249K followers on X
Measured over 58 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 92 interactions against 249K followers, an engagement rate of 0.037%. Measured over 58 original posts, its engagement rate beats 42% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 1.17% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 58 posts sampled, 86% carry an image or video, 36% are part of a thread and 64% link out. The account's strongest tracked post pulled 1.1K interactions, about 12x its own typical post. Recurring topics include #planméxico, #ssrgconference.
Measured over 58 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #planméxico, #ssrgconference.
Compared with accounts its own size
Mariana Mazzucato's engagement rate beats 42% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.037%, Mariana Mazzucato sits above the 25th percentile of the 212,925 accounts in this comparison. That places it in the below the median band, which runs 0.025% to 0.146%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.698% |
| 90th percentile | 2.61% |
| 99th percentile | 83.0% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 15:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 86% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 64% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 86% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 64% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 420 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 24, 202612x their median
Few leaders explain economic policy to the public every morning. More governments could run their own mañaneras. Thank you @Claudiashein for mentioning this week's meeting to discuss our report “State Transformation for Plan México” [link below], which sets out how public purchasing can build domestic capacity to deliver prosperidad compartida.
- Aug 30, 20268.0x their median
What if we treated Notting Hill Carnival not simply as an event to be funded, but as infrastructure to be invested in? Its communities produce skills, knowledge, networks and innovation that endure long after the last sound system switches off. That requires a very different conversation about public investment—and about who gets to shape Carnival’s future. Seeing it that way changes the question from what Carnival costs to how public institutions can better support and govern the ecosystems that produce it. Our @IIPP_UCL project with @AlvaroBarringto links Carnival in London, Rio and Salvador to develop that framework. Carnival Economics project ➡️ https://t.co/X6M95PgltD Our @NewStatesman piece ➡️ https://t.co/sSS9QvGLEd
- Sep 7, 20266.9x their median
The Common Good Economy is published in Spain next month as Bien Común: Una nueva economía que funcione para todos. I'll be in Spain for the launch from 4 to 6 October, stay tuned for events. Pere Rusiñol writes about the book, and about what a serious progressive alternative in economics requires, for @RevistaAlterEco. Read the review ➡️ https://t.co/0ZFRN7hkKC More on The Common Good Economy (launch events listed here) ➡️ https://t.co/SrB8G8en89
- Sep 15, 20263.9x their median
In economics, the public good is a correction for something markets fail to do. The common good is not a correction but an objective, where all relationships embed it from the start. So we can stop bandaging in reactive mode. Spoke to @AmyGoodman and @nermeendn from @democracynow about my new book, The Common Good Economy. Watch ➡️ https://t.co/SPAYZfEyYM Read ➡️ https://t.co/J7oie4hJdC
- Sep 2, 20263.2x their median
Climate resilience is usually invisible until it fails. Swimmable rivers are a version people can see, use and defend. Treat clean water as climate infrastructure and you build the firms, skills and supply chains to keep it that way, while cutting the cost of inaction. New in @ProSyn on Swimmable Cities ➡️ https://t.co/AW76l4K4ns
- Sep 8, 20263.0x their median
In the old economics, doing good is a correction. In an economics of the common good, it is an objective we design and work on together. My new book, The Common Good Economy, is published in the US today. Join me at @TheNewSchool in New York tonight for the launch of The Common Good Economy, in conversation with Professor @DarrickHamilton and the poet Natalie Diaz. Register ➡️ https://t.co/DGubMmlJ8v More on the book ➡️ https://t.co/J7oie4hJdC
- Jun 4, 20262.6x their median
The Common Good Economy: A New Compass is out today! It draws together a decade of work--from The Entrepreneurial State to Mission Economy--and asks a different question: not just what the state can do, or how missions can be governed, but what principles have to be in place for any of that to deliver genuine transformation for people and planet. Links in replies.
- Sep 17, 20262.5x their median
I’m excited to launch my new report, State Transformation for Plan México, co-authored with @LaraMerling , at @UNAM_MX next week. At the heart of Plan México is a vision of prosperidad compartida — raising investment, expanding domestic productive capacity and ensuring that growth is shared across people, sectors and territories. The report focuses on building the economic and institutional architecture needed to support the direction set by the Mexican government: turning this ambition into a new, more inclusive sustainable path to growth. Hybrid | 22 Sept | 17:00 –18:30 CST | Register here ➡️ https://t.co/Ls9Xk2hfgy Read the report here ➡️ https://t.co/fWEh9M4HzJ
- Sep 16, 20262.5x their median
Fiscal responsibility, growth and social development are not competing objectives. Designing them to reinforce one another is why Deputy Prime Minister of Spain @Carlos_Cuerpo and I launched the Global Council on New Economics in the 21st Century. My co-chair makes the case in @ProSyn with @DarioDurigan ➡️ https://t.co/wKg3xvYv4q
- Sep 23, 20262.3x their median
Plan México’s targets (including water, health, energy, infrastructure) cut across government departments. Better coordination is needed across departments and sectors to utilise key levers, drive dynamic innovation and deliver rewards shared widely for “prosperidad compartida”. Met today with President @Claudiashein at Palacio Nacional to present our report “State Transformation for Plan Mexico”, co-authored with @LaraMerling. Read our report here ➡️ https://t.co/fWEh9M4HzJ
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 92 interactions against 249K followers, an engagement rate of 0.037%. Measured over 58 original posts, its engagement rate beats 42% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.8K times each, and 1.17% of those impressions turn into an interaction. That is about 3.15% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.8 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Wednesday is the busiest day of the week. Of the 58 posts sampled, 86% carry an image or video, 36% are part of a thread and 64% link out. The account's strongest tracked post pulled 1.1K interactions, about 12x its own typical post. Recurring topics include #planméxico, #ssrgconference.
- What is Mariana Mazzucato's engagement rate on X?
- Mariana Mazzucato (@MazzucatoM) has an engagement rate of 0.037%, based on the median interactions across 58 original posts from the last 30 days against 248,728 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.037%, Mariana Mazzucato sits above the 25th percentile of the 212,925 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MazzucatoM have real engagement?
- Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MazzucatoM post?
- Most posts go out around 15:00 UTC, and Wednesday is its busiest day, at roughly 3.77 posts per day across the measured window.