Mayor of London, Sadiq Khan engagement report
@MayorofLondon - 2.9M followers on X
Measured over 113 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 214 interactions against 2.9M followers, an engagement rate of 0.007%. Measured over 113 original posts, its engagement rate beats 41% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.509% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 113 posts sampled, 41% carry an image or video and 46% link out. The account's strongest tracked post pulled 9.7K interactions, about 45x its own typical post.
Measured over 113 original posts from a 30-day window, last computed on September 1, 2026.
Compared with accounts its own size
Mayor of London, Sadiq Khan's engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 39% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Mayor of London, Sadiq Khan sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Sep 17, 202545x their median
In London, hate will never win. https://t.co/Lm424D4SeR
- Aug 25, 202611x their median
From 3am, London is at risk of severe flash floods. Intense downpours could see up to 50mm of rainfall arrive in the space of just a few hours - almost the total average rainfall for August. Don’t be caught out - check your insurance covers flooding and see what more you can do to prepare: https://t.co/gx1Jg8qnoa
- Aug 13, 20269.9x their median
Londoners should not be forced to pay the price for Thames Water's failures. They deserve accountability, not higher bills. Unacceptable. https://t.co/e0JQ3vq4LG
- Aug 18, 20268.2x their median
A decade ago, the Night Tube changed Londoners’ nights out forever. Londoners said goodbye to running for the last train on weekend nights and hello to a new era of a 24-hour city. https://t.co/m7NQxSGRez
- Aug 11, 20268.2x their median
It's now been confirmed that this summer will be the hottest on record. For those opposing bold action on the climate crisis - you're not just putting lives and the planet at risk today, but dooming future generations. https://t.co/6ZijrKK4bb
- Aug 14, 20268.0x their median
Record-breaking heatwaves. Flash floods. Accelerating extinctions. Climate change deniers will tell you that this is the normal order of the world. But should burnt, brittle and brown fields be normal? Extreme temperatures in our own homes? Species of wildlife disappearing because of human activity? Of course not. We have the answers - we’ve had them for decades. National governments must choose action over apathy and commit to delivering Net Zero, reducing our reliance on oil and gas, and investing in the large-scale green projects we urgently need to cut emissions, adapt to extreme heat, and protect communities from flooding and wildfires. That’s the choice to be made - not just here, but all around the world.
- Aug 10, 20266.9x their median
Brexit has held our economy back. I welcome steps to strengthen our relationship with the EU that help businesses grow and create jobs. From architects and engineers to tech firms and creatives, London thrives when talent and expertise can work across borders.
- Aug 16, 20266.5x their median
“The wand chooses the wizard.” 🪄 And in this case, it chose Oxford Street. Congratulations to Warner Bros on the UK’s largest Harry Potter shop. Another brilliant new destination for the West End, and proof that Oxford Street is well and truly on the up. https://t.co/DgaM0mWwxe
- Aug 28, 20266.5x their median
Some of London’s detractors are determined to paint a picture of a city becoming less safe. The facts tell a different story. These crimes are down ⬇️ https://t.co/ID6oxSdxgL
- Aug 12, 20265.9x their median
Spot the difference. We didn't 5x the Cycleways network in London overnight. It took vision, hard work, and the conviction to invest in green infrastructure - often in the face of vocal opposition. In 2016, we had 90km of Cycleways. Now we're at 450km. That's real progress. And we're not stopping there…
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell X accounts - escrow-protected
PlayerSells is an escrow marketplace for X accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 214 interactions against 2.9M followers, an engagement rate of 0.007%. Measured over 113 original posts, its engagement rate beats 41% of 3,758 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 42K times each, and 0.509% of those impressions turn into an interaction. That is about 1.46% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 113 posts sampled, 41% carry an image or video and 46% link out. The account's strongest tracked post pulled 9.7K interactions, about 45x its own typical post.
- What is Mayor of London, Sadiq Khan's engagement rate on X?
- Mayor of London, Sadiq Khan (@MayorofLondon) has an engagement rate of 0.007%, based on the median interactions across 113 original posts from the last 30 days against 2,883,758 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Mayor of London, Sadiq Khan sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MayorofLondon have real engagement?
- Its engagement rate beats 41% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MayorofLondon post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 4.53 posts per day across the measured window.