Matt Gubba engagement report
@MattGubba - 113K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 204 interactions against 113K followers, an engagement rate of 0.18%. Measured over 8 original posts, its engagement rate beats 65% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.8K times each, and 3.53% of those impressions turn into an interaction. That is about 5.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 25% carry an image or video. The account's strongest tracked post pulled 73K interactions, about 358x its own typical post.
Measured over 8 original posts from a 30-day window, last computed on October 9, 2026.
Compared with accounts its own size
Matt Gubba's engagement rate beats 65% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 78% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.18%, Matt Gubba sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 25% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 25% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 615 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 29, 2025358x their median
Keir Starmer has done it đ He's successfully United the Kingdom... AGAINST HIM! Say NO to Digital ID âď¸ https://t.co/BKfLo5FEKA
- Mar 5, 202666x their median
So let me get this straight. If a family has no legal right to be in Britain, the government will pay them ÂŁ40,000 to leave. Taxpayer money. Your money. But if youâre a British worker who lost your job? Good luck. If youâre a small business drowning in taxes and energy costs? No cheque coming. If youâre a family struggling to pay the bills? Tighten your belt. This is the madness of modern Britain. Businesses closing. Jobs disappearing. Food banks growing. Yet the government is throwing cash at people who were never meant to be here in the first place. How does that help Britain? How does that grow the economy? How does that help the millions of people who actually pay the taxes? It doesnât. It just shows how completely broken our priorities have become.
- Mar 30, 202640x their median
This is ridiculous. Britain is a nation of dog lovers. 13.5 million dogs. Over a third of households. Dogs in pubs. Dogs in cafes. Dogs in shops. Itâs part of who we are. And now the BBC are asking if itâs âgone too farâ? No. Whatâs gone too far is the leftist media constantly picking apart normal British life. Dogs make places better. They are part of British culture. If you donât like it, you can GTFO.
- Mar 14, 202638x their median
The UK economy just flatlined. 0.0% growth in January. Restaurants are cutting back. Pubs are seeing fewer customers. Housebuilding is collapsing. And now another historic British company is gone. Denby Pottery. 217 years of history. Finished. Why? Net Zero policies. Soaring energy costs. Rising employment costs. Relentless pressure on businesses. This is what happens when woke ideology runs the economy. Energy becomes unaffordable. Hiring becomes far riskier. Investment dries up. Then the government acts surprised when growth disappears. Britain isnât failing by accident. Labour is pricing our own industries out of existence. And once companies like Denby are gone, they donât come back.
- Aug 26, 202633x their median
Stamp duty is sold as a tax on expensive homes. It isnât. Itâs a tax on moving. People stay in homes that no longer suit them. Older couples stay in houses too big for them. Young families canât move up. Builders lose buyers. The whole market gets clogged. Then the Treasury wonders why housing is broken. On a ÂŁ600k house, stamp duty is ÂŁ20,000. Thatâs a deposit. A kitchen. A yearâs breathing room. Gone. Just to change address. If you tax people every time they move, fewer people move. Thatâs not complicated. It doesnât just hit the rich. It freezes the whole market. And all of us pay the price.
- Mar 24, 202629x their median
UK energy costs are now 4x higher than in the US. Not double. Not triple. Four times. And weâre told this is âprogressâ. Factories are shutting. Investment is leaving. Jobs are disappearing. Why? Because Labour is pushing Ed Milibandâs Net Zero lunacy at any cost. Shutting down our own energy. Blocking North Sea drilling. Forcing reliance on expensive imports. Then acting surprised when bills explode. This isnât climate policy. Itâs economic self-harm. Other countries back their own energy. Britain punishes it. This is ideology over common sense. And weâre all paying the price.
- Mar 10, 202625x their median
They told us Digital ID was scrapped. Now itâs back. Not through the front door. Through a âvoluntaryâ app. Name. Biometrics. Government wallet. All neatly tied to access to public services. They say itâs about convenience. It never is. First itâs optional. Then itâs encouraged. Then you canât access services without it. Step by step. Thatâs how these systems always work. Once the infrastructure exists, the pressure to use it grows. And suddenly your identity, data and access to services are all controlled from one place. Britain doesnât need a national digital identity system. Free people shouldnât have to scan themselves into daily life just to exist. Some doors should stay closed. Digital ID is one of them.
- Sep 5, 202617x their median
Volkswagen is cutting 100,000 jobs. Britain should be terrified. Not because VW is British. Because this is what happens when industry can no longer compete. Cheap Chinese rivals. High costs. Factories with nowhere near enough work. And what is Britain doing? Making energy brutally expensive. Taxing employers harder. Piling on more rules. Highest industrial power prices in the rich world. Then Reeves wonders why investment goes elsewhere. You cannot tax and regulate your way to an industrial revival. Industry goes where it is wanted. Cheap energy. Low taxes. Freedom to build. Get that wrong and the factories leave. The jobs follow. And once theyâre gone, getting them back is almost impossible.
- Feb 22, 202616x their median
Reeves is boasting about a record ÂŁ30bn January surplus. But that surplus didnât come from cutting waste or fixing inefficiency. It came from a tax raid on hard-working people. Not growth. Not productivity. Just squeezing businesses harder. Unemployment is at 5.2%. Labour costs up double digits. Retail and hospitality freezing hiring. Thatâs not strength. Thatâs strain. You canât hammer job creators, celebrate one big tax month, and call it success. Labour are punishing the people who pay the bills and applauding themselves for taking more. No economy survives like that. Cut the tax burden. Back businesses. Because when firms break, itâs game over.
- Mar 16, 202616x their median
Labour love telling businesses to âpay their fair shareâ. So hereâs a question. Why has Labour Party Properties Ltd taken over ÂŁ30 million in rent since 2000⌠âŚand paid zero corporation tax? Read that again. ÂŁ30 million in rental income. Zero corporation tax. The same party that is hammering British businesses with higher taxes and more rules. The same politicians lecturing entrepreneurs about fairness. Do as I say. Not as I do. Small businesses across Britain are being squeezed to the brink. Higher employer NI. Higher costs. More red tape. Yet when it comes to their own property company⌠Nothing. No tax. No lectures. No âfair shareâ. The hypocrisy is staggering. If Labour really believed in their own ideology, theyâd start by applying it to themselves. Instead, theyâre bleeding British businesses dry while quietly protecting their own interests. And they expect people not to notice. Sickening.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 204 interactions against 113K followers, an engagement rate of 0.18%. Measured over 8 original posts, its engagement rate beats 65% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.8K times each, and 3.53% of those impressions turn into an interaction. That is about 5.11% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 25% carry an image or video. The account's strongest tracked post pulled 73K interactions, about 358x its own typical post.
- What is Matt Gubba's engagement rate on X?
- Matt Gubba (@MattGubba) has an engagement rate of 0.18%, based on the median interactions across 8 original posts from the last 30 days against 113,254 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.18%, Matt Gubba sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MattGubba have real engagement?
- Its engagement rate beats 65% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MattGubba post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 0.27 posts per day across the measured window.