Mastercard Arabia engagement report
@MastercardMENA - 369K followers on X
Measured over 8 original posts from a 30-day window, last computed on September 1, 2026.
Engagement
A typical post picks up 3 interactions against 369K followers, an engagement rate of 0.001%. Measured over 8 original posts, its engagement rate beats 4% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.2% of those impressions turn into an interaction. That is about 0.407% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 88% carry an image or video and 100% link out. The account's strongest tracked post pulled 14 interactions, about 4.7x its own typical post. Recurring topics include #mastercard, #ai, #digitalpayments.
Measured over 8 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #mastercard, #ai, #digitalpayments.
Compared with accounts its own size
Mastercard Arabia's engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 11% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, Mastercard Arabia sits below the 10th percentile of the 37,701 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.439% |
| 90th percentile | 2.10% |
| 99th percentile | 156.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 53K |
| 01:00 UTC | -2% | 53K |
| 02:00 UTC | -3% | 52K |
| 03:00 UTC | -4% | 55K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 43K |
| 06:00 UTC | -4% | 50K |
| 07:00 UTC | -5% | 54K |
| 08:00 UTC | -4% | 63K |
| 09:00 UTC | -3% | 72K |
| 10:00 UTC | -2% | 75K |
| 11:00 UTC | -3% | 81K |
| 12:00 UTC | -2% | 90K |
| 13:00 UTC | -2% | 98K |
| 14:00 UTC | -3% | 101K |
| 15:00 UTC | -2% | 105K |
| 16:00 UTC | -4% | 102K |
| 17:00 UTC | -3% | 95K |
| 18:00 UTC | -1% | 88K |
| 19:00 UTC | -2% | 83K |
| 20:00 UTC | -1% | 77K |
| 21:00 UTC | -1% | 69K |
| 22:00 UTC | -2% | 60K |
| 23:00 UTC | -2% | 53K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 238K |
| Monday | 0% | 302K |
| Tuesday | -3% | 302K |
| Wednesday | -1% | 257K |
| Thursday | -2% | 250K |
| Friday | -3% | 259K |
| Saturday | +3% | 233K |
Best tweets
- Apr 8, 20264.7x their median
Mastercard is deepening its role in Saudi Arabia’s digital transformation, positioning itself at the centre of the Kingdom’s fast-evolving commerce and payments ecosystem. With Saudi Arabia targeting 80 percent digital transactions by 2030, Mastercard is making a clear play to become one of the key enablers behind that shift, helping businesses scale, modernize operations, and access the next generation of digital financial tools. The strategy highlights how Mastercard is increasingly being positioned not just as a payments company but as a broader technology and commerce infrastructure player in one of the region’s most important growth markets. Read More: https://t.co/4eKJ3hY5Xg
- Feb 12, 20263.3x their median
#Mastercard, a long-standing sponsor of the UEFA Champions League, has collaborated with the National Bank of Egypt to bring the iconic UEFA Champions League trophy to Egypt, giving fans a priceless chance to see one of the world’s most celebrated sporting symbols up close. This moment underscores the value of the UEFA Champions League Mastercard Credit Card, an exclusive offering that unites world-class football passion with everyday digital payment convenience. Learn more: https://t.co/k6LK9BxT81
- Jun 9, 20263.0x their median
The #Cybersecurity & #AI Edition is out! Cover feature: Adam Jones, EVP & Division President, West Arabia at @Mastercard, on building trust in AI-powered payments, Riyadh’s new Cyber Resilience Center, and the future of digital trust. Plus, exclusive expert insights on AI and cybersecurity shaping the future of business and global #security. Digital Magazine: https://t.co/HbvZhBtUpz
- Aug 27, 20262.3x their median
#Mastercard and @QNBGroup have processed Syria’s first international card payment in more than 15 years, following the technical reconnection of the country’s payments ecosystem to Mastercard’s global network. A first step towards broader international card acceptance. https://t.co/3ih33iFMyx
- Jul 27, 20262.3x their median
#Mastercard, in collaboration with the National Bank of Egypt, has announced the launch of the USD Corporate Debit Card, a breakthrough solution that empowers Egyptian businesses, from large corporates to small and medium enterprises, with seamless access to global commerce. Learn more: https://t.co/rLldcdBFPU
- Aug 20, 20262.0x their median
#Mastercard and SNB Group have introduced the first World Legend Mastercard in the Middle East and North Africa, offering SNB Private Banking clients access to our most prestigious card tier and an exclusive world of premium experiences. https://t.co/APf27RkDDf https://t.co/Bxmu4V2XVK
- Aug 17, 20261.7x their median
Six AI startups are advancing to the next stage of the inaugural Mastercard Lighthouse UAE program, delivered in collaboration with the UAE Artificial Intelligence Office. Over the next four months, the founders will receive expert mentorship to strengthen their solutions, accelerate growth and expand partnerships. Through access to expertise, tools and a strong innovation ecosystem, we are helping these startups scale their ideas and contribute to the future of the digital economy. https://t.co/yhrrpJdMsG
- May 21, 20261.7x their median
Mastercard Lighthouse is launching its first chapter in the #UnitedArabEmirates. As part of the Mastercard UAE AI Center of Excellence, and in collaboration with The UAE’s Artificial Intelligence, Digital Economy and Remote Work Applications Office, the program will bring together the brightest names in the entrepreneurial ecosystem with leading figures from across the business and innovation landscape. With Mastercard’s global expertise and experience, we are supporting the UAE’s dynamic financial services, AI, and entrepreneurship ecosystem. 🚀 If your startup is ready to scale and grow, you can now apply at https://t.co/axTgPuR92O by 19 June 2026. #UAEInnovation #EntrepreneurialEcosystem #FinancialServices #StartupGrowth #BusinessPartnerships #FintechInnovation #MastercardLighthouse
- Aug 27, 2026
Saud Swar, Country Manager for Saudi Arabia, Bahrain, Jordan and other Levant at Mastercard shares his perspective in a new @AlRiyadh op-ed on building a resilient digital payments ecosystem in #SaudiArabia. He explores how innovation, greater access to modern payment solutions, and cross-sector collaboration can help drive sustainable economic growth across the Kingdom. Read the full article: https://t.co/63WLfndWaz
- Jul 17, 2026
#Mastercard and @KamelPay have joined forces to launch AbsoluteCard, an integrated corporate payments platform designed to help SMEs and growing businesses manage spending with greater visibility and control. With near real-time insights and streamlined spend management, AbsoluteCard helps finance teams improve efficiency and support business growth with confidence. Learn how we are supporting the UAE’s digital economy: https://t.co/hit1exubKx
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 3 interactions against 369K followers, an engagement rate of 0.001%. Measured over 8 original posts, its engagement rate beats 4% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.5K times each, and 0.2% of those impressions turn into an interaction. That is about 0.407% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.3 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 11:00 UTC, and Thursday is the busiest day of the week. Of the 8 posts sampled, 88% carry an image or video and 100% link out. The account's strongest tracked post pulled 14 interactions, about 4.7x its own typical post. Recurring topics include #mastercard, #ai, #digitalpayments.
- What is Mastercard Arabia's engagement rate on X?
- Mastercard Arabia (@MastercardMENA) has an engagement rate of 0.001%, based on the median interactions across 8 original posts from the last 30 days against 368,846 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Mastercard Arabia sits below the 10th percentile of the 37,701 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MastercardMENA have real engagement?
- Its engagement rate beats 4% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MastercardMENA post?
- Most posts go out around 11:00 UTC, and Thursday is its busiest day, at roughly 0.3 posts per day across the measured window.