Mastercard engagement report
@Mastercard - 493K followers on X
Measured over 3 original posts from a 30-day window, last computed on October 21, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1.2K interactions against 493K followers, an engagement rate of 0.24%. Posts are seen about 33K times each, and 3.53% of those impressions turn into an interaction. That is about 6.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video, 33% are part of a thread and 67% link out. The account's strongest tracked post pulled 19K interactions, about 16x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on October 21, 2026.
Where this sits in the catalog
At 0.24%, Mastercard sits above the 50th percentile of the 205,374 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 67% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 67% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 407 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 6, 202616x their median
Today, Mastercard, @OndoFinance, Kinexys by @JPMorgan, and @Ripple successfully completed a landmark transaction connecting a public blockchain with interbank settlement rails. Together, we’re laying the groundwork for 24/7 global markets that never close. https://t.co/UddCbUl7zR
- Mar 11, 202611x their median
Digital assets are entering a new phase. What once ran in parallel to existing financial systems is increasingly being applied to solve practical, real-world needs — often behind the scenes – from cross-border remittances to B2B money transfers. This creates new opportunities to add value in how money moves globally. Today, we introduced the Mastercard Crypto Partner Program — a global initiative that brings together more than 85 crypto-native companies, payments providers, and financial institutions. Together, we're creating a forum for meaningful dialogue and collaboration as this space continues to mature.
- May 15, 20257.8x their median
🚨 BREAKING NEWS 🚨 MoonPay and @Mastercard have joined forces to enable stablecoin payments and spending at 150 million global businesses! with this partnership, every crypto wallet will also have access to new stablecoin-powered virtual Mastercards https://t.co/nklJySCntP
- Jun 10, 20265.2x their median
As AI agents begin to act, payments move into the background — at machine speed and massive scale. Today we’re introducing Mastercard Agent Pay for Machines — bringing structure, governance, and trust to this new class of payments. Launching with 30+ partners to bring this to life from day one. This isn’t just more payments. It’s a new operating model for commerce. 👉 Learn more: https://t.co/TeS6Lj8jLO
- Mar 18, 20263.7x their median
A week ago, we introduced the Mastercard Crypto Partner Program with 85+ partners. Today we’re at over 100 and counting
- Jun 3, 20263.3x their median
Today, Mastercard is announcing plans to expand settlement capabilities to include stablecoin, intraday, holiday, and weekend options, giving partners more choice in how and when transactions are settled. That means we’re: ✅ Enabling greater choice to settle in fiat or regulated stablecoins ✅ Improving liquidity management for time sensitive, cross border flows We’re supporting settlement with @Circle’s USDC, @Paxos-issued stablecoins including USDG,USDP and @PayPal’s PYUSD, @Ripple’s RLUSD and @SoFi’s SoFiUSD across a range of supported blockchain networks including Arbitrum, @Coinbase’s Base, @CantonNetwork’s Canton, Ethereum, @0xPolygon, @Solana, @Tempo and XRPL. ARQ Finance, CBW Bank, @crossriverbank, @Lead_Bank and @Nuvei will be among the first to support.
- Jun 30, 20263.0x their median
Stablecoins are becoming an increasingly important part of global financial infrastructure. Today, Mastercard is supporting @openstandard and Open USD - an effort to help build more open infrastructure for digital money. We believe unlocking the full potential of stablecoins will require trusted networks, broad participation, and collaboration across the industry. Excited to help build what's next.
- Mar 16, 20262.5x their median
Can you use crypto to pay for pizza? Yes. Crypto cards let you pay just like any other card, while your digital assets power the transaction and are processed in fiat on the Mastercard Network behind the scenes. https://t.co/HiGOU0X9KZ
- Mar 17, 20262.2x their median
Today, we announced our intent to acquire @BVNKFinance, expanding our end-to-end support of digital currencies with BVNK’s leading stablecoin-based payment Infrastructure. Together, we’re strengthening how fintechs, platforms and financial institutions connect traditional fiat and on-chain payments across rails, currencies, and regions.
- Oct 15, 20262.1x their median
Today, we're launching Mastercard Global Money Platform with @BVNKFinance, enabling banks, fintechs, and enterprises to offer stablecoin payments, local bank payouts, spend stablecoin-linked cards, and multi-currency accounts through a single integration. Learn more: https://t.co/KcGwXFRMup
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Buy or sell Twitter (X) accounts - escrow-protected
PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.
Reading these numbers
A typical post picks up 1.2K interactions against 493K followers, an engagement rate of 0.24%. Posts are seen about 33K times each, and 3.53% of those impressions turn into an interaction. That is about 6.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 100% carry an image or video, 33% are part of a thread and 67% link out. The account's strongest tracked post pulled 19K interactions, about 16x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Mastercard's engagement rate on X?
- Mastercard (@Mastercard) has an engagement rate of 0.24%, based on the median interactions across 3 original posts from the last 30 days against 493,281 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.24%, Mastercard sits above the 50th percentile of the 205,374 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Mastercard have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Mastercard post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.