Mary Lawlor engagement report
@MaryLawlorhrds - 74K followers on X
Measured over 6 original posts from a 30-day window, last computed on September 13, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 26 interactions against 74K followers, an engagement rate of 0.036%. Posts are seen about 2.0K times each, and 1.32% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 50% carry an image or video and 33% link out. The account's strongest tracked post pulled 675 interactions, about 26x its own typical post. Recurring topics include #hrds, #hrd, #hrc63. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on September 13, 2026. Recurring tags: #hrds, #hrd, #hrc63.
Where this sits in the catalog
At 0.036%, Mary Lawlor sits above the 25th percentile of the 204,798 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 33% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 33% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 232 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 12, 202626x their median
I’m down in Doonbeg where Trump is at the Irish open in his golf club joining a protest. This self serving, corrupt, ignorant bully who has dismantled democratic processes and the rule of law should know that most Irish people are against his policies https://t.co/opArlkNZqy
- Sep 9, 202613x their median
Husband and wife, #HRDs Imaan Mazari-Hazir and Hadi Ali Chattha were sentenced to 17 years in Jan & are still awaiting appeal. They defend victims of state oppression and were arrested because of social media posts.Release them @PakUN_Geneva https://t.co/THUnMbIIL2
- Aug 7, 20269.0x their median
♦️Around 11,000 cancer patients in #Gaza are suffering from critical conditions that put their lives at imminent risk amid an unprecedented and severe shortage of medicines essential for cancer treatment, including chemotherapy drugs, lifesaving medicines, and supportive treatments. This shortage has forced many patients to suspend their treatment protocols and has deprived thousands of others of the medical care they urgently need, raising serious concerns about the rapid deterioration of their health conditions and severely undermining their chances of recovery and survival. ◾️This crisis cannot be viewed in isolation from the ongoing crime of genocide against the people of the Gaza Strip since 7 October 2023 and the widespread destruction of the healthcare system that has accompanied it. Israel’s large-scale military offensive has led to an unprecedented collapse of the healthcare system’s capacity in the Gaza Strip due to repeated direct attacks on medical facilities, the destruction of healthcare infrastructure, the killing, injury, and arbitrary arrest of medical personnel, and the imposition of severe restrictions on the entry of medicines, fuel, spare parts, medical equipment, and supplies. As a result, the health sector’s ability to provide essential and lifesaving treatment has been systematically undermined. 🔗 To read the full text of the statement, https://t.co/0utYoCG1HK
- Jun 28, 20267.5x their median
I’m awfully sad to learn the sentence of 25 years given to Sihem Benzedrine #hrd in #Tunisia.She was imprisoned under 2 fmr presidents& Now under Kais Saied. I know her for decades it is clear retaliation for her peaceful human rights work by govt. @MohamedAliNafti https://t.co/l4TGE9YJjw
- Aug 13, 20267.2x their median
#Afghanistan: UN experts warn against the normalization of the Taliban rule, urge states to accelerate steps towards accountability in the face of increasing restrictions imposed on the population, including women and girls, over the past year. https://t.co/MmKuxYNHfJ https://t.co/WBorNtRNoz
- Jun 30, 20265.4x their median
Amb Gustavo Gallón was a giant in the world of human rights. We lost him today RIP. A lawyer and human rights defender for decades in #Colombia. I first met him over 25 years ago when he was Dir of the Colombian Commission of Jurists. Always a man of integrity . Such sad news https://t.co/rHYHZk0Ekw
- Jul 28, 20261.7x their median
As governments move to accelerate removals, expand third-country return arrangements and reshape #migration systems, a UN expert warns that no new policy or bilateral deal can override the absolute ban on returning a person to #torture. https://t.co/JEpqNcv2mU https://t.co/D15eLpcop6
- Aug 12, 20261.6x their median
The abolition of the death penalty in Lebanon is a testament to the campaigning work of Oragit Younan co-founder of the Lebanese Association for Civil Rights, She led a nearly three-decade campaign to abolish the death penalty in Lebanon. Bravo . And to lebanese Parliament https://t.co/lJwMvWViTr
- Jul 7, 20261.5x their median
On 14 July I’ll launch a report I commissioned into the killings of HRDs Fikile Ntshangase, Thulani Maseko, Jude Fernandez, Quinto Inuma Alvarado & Maria Bernadete Pacifico. 🕚 11am BST 📍London & online: https://t.co/Aru7HbsY3P ✅ Registration required: https://t.co/avLmgx9suA https://t.co/KtojGCgSii
- Jun 22, 2026
Today, 22 June 2026, is the 15th anniversary of the sentencing to life in prison of Danish-Bahraini human rights defender, Abdulhadi Al-Khawaja, founder of @GulfCentre4HR & @BahrainRights We call on the Danish @Statsmin to advocate for #Bahrain to #FreeAlKhawaja #Not15Years more! https://t.co/DclISMNL5w
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 26 interactions against 74K followers, an engagement rate of 0.036%. Posts are seen about 2.0K times each, and 1.32% of those impressions turn into an interaction. That is about 2.69% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 14:00 UTC, and Wednesday is the busiest day of the week. Of the 6 posts sampled, 50% carry an image or video and 33% link out. The account's strongest tracked post pulled 675 interactions, about 26x its own typical post. Recurring topics include #hrds, #hrd, #hrc63. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Mary Lawlor's engagement rate on X?
- Mary Lawlor (@MaryLawlorhrds) has an engagement rate of 0.036%, based on the median interactions across 6 original posts from the last 30 days against 73,511 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.036%, Mary Lawlor sits above the 25th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MaryLawlorhrds have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MaryLawlorhrds post?
- Most posts go out around 14:00 UTC, and Wednesday is its busiest day, at roughly 0.43 posts per day across the measured window.