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Marvel Contest of Champions engagement report

@MarvelChampions - 166K followers on X

Measured over 32 original posts from a 30-day window, last computed on October 23, 2026.

Engagement

Middle of its size range
Per follower
0.147%
of 166K followers
Per impression
1.81%
13K views on a typical post
Reach
8.09%
of its followers see a post
Typical post
244
interactions (median)
Saved
0.082%
11 bookmarks on a typical post
Posting rate
1.13/day
active 80% of days
Peak time
18:00 UTC
Wednesday

A typical post picks up 244 interactions against 166K followers, an engagement rate of 0.147%. Measured over 32 original posts, its engagement rate beats 61% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 1.81% of those impressions turn into an interaction. That is about 8.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 6% are part of a thread and 6% link out. The account's strongest tracked post pulled 1.1K interactions, about 4.5x its own typical post.

Measured over 32 original posts from a 30-day window, last computed on October 23, 2026. Recurring tag: #summonerschoice2027.

Compared with accounts its own size

Marvel Contest of Champions's engagement rate beats 61% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 58% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.147%, Marvel Contest of Champions sits above the 50th percentile of the 204,956 accounts in this comparison. That places it in the above the median band, which runs 0.143% to 0.678%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link6% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 6% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 145 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 30, 20264.5x their median

    Hellfire meets unrelenting Mutant Fury... Colossus (Age of Apocalypse) and Ghost Rider (Robbie Reyes) come riding into The Contest! Tune in LIVE this Friday at 10AM PT on Twitch & YouTube! https://t.co/5kd2nFpyjw

    99254311355K viewsView on X
  • Aug 10, 20264.4x their median

    He's been The Battlerealm's Punching Bag for years... That's about to change... https://t.co/jospBSDc1Y

    9934527440K viewsView on X
  • Oct 19, 20263.2x their median

    The power of the Eidols in my hands… https://t.co/CWQYfzSUO9

    7202921121K viewsView on X
  • Sep 1, 20263.1x their median

    🔎A Tale of Grits & Guilt🕷️ The Detective’s Mind and The Symbiote’s Wrath! Tune in LIVE this Friday at 10AM PT on Twitch & YouTube! https://t.co/5krL8jEt9Q

    6753734533K viewsView on X
  • Sep 25, 20262.9x their median

    Everything can change in a snap. https://t.co/7eaSLn9Wo4

    6522435337K viewsView on X
  • Jul 28, 20262.8x their median

    🔮A Tale of Dark Desires🕷️ The Fury of the Symbiote Reborn and The Darkhold’s Chosen! Tune in LIVE this Friday, July 31st at 10AM PT on Twitch & YouTube! https://t.co/OHJeaStLuL

    58744351246K viewsView on X
  • Oct 2, 20262.7x their median

    Summoner's Choice 2027 starts next Friday! Who are you voting for? 👀 #SummonersChoice2027 https://t.co/Behhg8oATn

    52238941131K viewsView on X
  • Jul 25, 20262.6x their median

    Surprise Champion Reveal at SDCC?! We’re showing our Summoners something sinister…🕸️🧬 #mcocsdcc26 https://t.co/YGSzBEcnZu

    5334540760K viewsView on X
  • Oct 10, 20261.9x their median

    Did you know that Arcade's Auto-Block is not just for Defense? 👀🛡️ https://t.co/Kuylv00yBh

    432127225K viewsView on X
  • Oct 11, 20261.8x their median

    Did you know it only takes one Special 1 and Vox can counter Auto-Block for the ENTIRE fight!?💥 Who's your favorite Auto-Block counter? 👀 https://t.co/ppNHpdZMt8

    4051816022K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#summonerschoice2027

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 244 interactions against 166K followers, an engagement rate of 0.147%. Measured over 32 original posts, its engagement rate beats 61% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 13K times each, and 1.81% of those impressions turn into an interaction. That is about 8.09% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Wednesday is the busiest day of the week. Of the 32 posts sampled, 100% carry an image or video, 6% are part of a thread and 6% link out. The account's strongest tracked post pulled 1.1K interactions, about 4.5x its own typical post.

What is Marvel Contest of Champions's engagement rate on X?
Marvel Contest of Champions (@MarvelChampions) has an engagement rate of 0.147%, based on the median interactions across 32 original posts from the last 30 days against 166,100 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.147%, Marvel Contest of Champions sits above the 50th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MarvelChampions have real engagement?
Its engagement rate beats 61% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MarvelChampions post?
Most posts go out around 18:00 UTC, and Wednesday is its busiest day, at roughly 1.13 posts per day across the measured window.

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