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Martin Guitar engagement report

@MartinGuitar - 202K followers on X

Measured over 4 original posts from a 30-day window, last computed on October 8, 2026.

Engagement

Per follower
0.029%
of 202K followers
Per impression
1.32%
4.5K views on a typical post
Reach
2.20%
of its followers see a post
Typical post
59
interactions (median)
Saved
0.045%
2 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
13:00 UTC
Tuesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 59 interactions against 202K followers, an engagement rate of 0.029%. Posts are seen about 4.5K times each, and 1.32% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 379 interactions, about 6.4x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on October 8, 2026.

Where this sits in the catalog

At 0.029%, Martin Guitar sits above the 25th percentile of the 204,956 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,956 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 190 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 8, 20266.4x their median

    We're wishing singer, songwriter, and Martin Signature Artist Shawn Mendes a happy birthday today! https://t.co/9K8inxpqZT https://t.co/easLs9cRiZ

    31760206.8K viewsView on X
  • Jul 9, 20264.0x their median

    Meet two new Shawn Mendes signature models inspired by a cherished vintage 1920s Martin. The 000-28 Shawn Mendes captures the refined spirit of Shawn's stage guitar, while the 000-10E Shawn Mendes offers a Road Series option with stage-ready electronics. https://t.co/wdIrwi3Pcb https://t.co/D8qUg13GWF

    19438205.8K viewsView on X
  • Mar 30, 20263.8x their median

    It's been one year since we marked three decades of legendary acoustic collaboration with Eric Clapton by launching the 000-42EC 30th Anniversary and 000-EC 30th Anniversary guitars! https://t.co/EChcDH0AmM https://t.co/4GyLxOkFFy

    19727215.7K viewsView on X
  • Aug 13, 20262.8x their median

    Our latest collaboration with Joe Bonamassa brings his prized 1937 00-18 shade-top to two new signature artist guitars: a Nazareth-made 00-18 and a Road Series acoustic-electric. Learn more about these new models from Joe himself: https://t.co/PC3uuTPBnk https://t.co/T8IRdWDAvO

    13920519.9K viewsView on X
  • Jul 20, 20262.3x their median

    We're celebrating National Pennsylvania Day from Nazareth, Pennsylvania—proud to be rooted here for 187 years and counting. https://t.co/1ui92kNrDp

    1229526.9K viewsView on X
  • Jun 2, 2026

    A century ago, Martin changed the way its guitars were finished, setting a new standard for durability, beauty, & quality. The Custom Shop 0-18K2 CFM IV celebrates that milestone with a vintage gloss finish closely based on what Martin introduced in 1926. https://t.co/LxtSou6xc7 https://t.co/xPgV5wNfkj

    7111104.0K viewsView on X
  • Aug 25, 2026

    Happy birthday to musician, producer, author, and Martin Signature Artist Jeff Tweedy! https://t.co/pIshEh4mDd https://t.co/Eb82kInPhd

    653304.9K viewsView on X
  • Sep 15, 2026

    Introducing the all-new 16 Series. With distinctive finishes, versatile body shapes, all-solid tonewoods, and performance-ready electronics, this refreshed lineup delivers bold style, powerful projection, and inspiring tone. https://t.co/hE9mHuXVWc https://t.co/ABnT5vI953

    575324.8K viewsView on X
  • Jul 19, 2026

    Small body, expansive sound. The new Custom Shop 0-28 pairs a compact 0 body with rosewood depth, rich overtones, and the responsiveness of hand-shaped Adirondack Golden Era bracing. https://t.co/Tb8djD1cSV https://t.co/lzfDfJkeu7

    632003.6K viewsView on X
  • Sep 18, 2026

    Get the look you want with the sound you crave. Explore the 16 Series 1935 Burst models: https://t.co/Hd6zCDnHev https://t.co/9UziiLdbyT

    586004.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 59 interactions against 202K followers, an engagement rate of 0.029%. Posts are seen about 4.5K times each, and 1.32% of those impressions turn into an interaction. That is about 2.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 379 interactions, about 6.4x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Martin Guitar's engagement rate on X?
Martin Guitar (@MartinGuitar) has an engagement rate of 0.029%, based on the median interactions across 4 original posts from the last 30 days against 202,032 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.029%, Martin Guitar sits above the 25th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MartinGuitar have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MartinGuitar post?
Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.

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