Marriott International engagement report
@MarriottIntl - 483K followers on X
Measured over 6 original posts from a 30-day window, last computed on August 28, 2026.
Engagement
Early reading. We have captured 6 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 13 interactions against 483K followers, an engagement rate of 0.003%. Posts are seen about 4.1K times each, and 0.319% of those impressions turn into an interaction. That is about 0.843% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 33% are part of a thread and 33% link out. The account's strongest tracked post pulled 70 interactions, about 5.4x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 6 original posts from a 30-day window, last computed on August 28, 2026.
Where this sits in the catalog
At 0.003%, Marriott International sits above the 10th percentile of the 37,071 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 158.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Mar 16, 20265.4x their median
Marriott International announced it has signed an agreement to bring The Resort at Kapalua Bay, a luxury oceanfront resort located on Maui’s northwest coast, into the company’s leading luxury portfolio. https://t.co/OS6asljohV https://t.co/8pFyulQZUS
- Apr 20, 20265.2x their median
Autograph Collection Hotels announces its debut in India with the opening of Noormahal, Delhi NCR Karnal, Autograph Collection – a 176-room collectors’ palace along the historic Grand Trunk Road in Karnal, Haryana – making it Marriott Bonvoy’s 19th brand in the country. https://t.co/pvapAWQSGF
- Jun 10, 20263.1x their median
Marriott International today announced it has entered into a joint venture with the Leali family, founders of Lefay Resorts & Residences, to bring the highly regarded luxury wellness hospitality brand into Marriott’s global portfolio. The closing of the transaction marks an important step in Marriott’s strategy to expand its focus on wellbeing and introduces Lefay as the company’s first brand focused exclusively on luxury wellness. https://t.co/TegpqJXfVz
- Dec 19, 20253.1x their median
Marriott International has reached 100 signed agreements for City Express by Marriott properties in the U.S. and Canada. With six properties that have opened so far in 2025, and four more slated to open by the end of the year, this achievement underscores the demand that is fueling the company’s expanding midscale portfolio. https://t.co/QHpo6JcAZk
- May 13, 20262.9x their median
Fairfield by Marriott recently announced the opening of Fairfield by Marriott Chongqing Nan’an District, marking 100 hotels in Greater China and underscoring its continued growth momentum in the region. https://t.co/hssIpi6n9i https://t.co/VcJargiP5l
- Mar 6, 20262.8x their median
Marriott International announced a signed agreement to debut St. Regis Hotels & Resorts in Queenstown, New Zealand. https://t.co/0waYIK3r9n https://t.co/UUlvwphPb9
- Jun 11, 20262.8x their median
Marriott International today announced the opening of its 10,000th property globally, the JW Marriott Ranthambore Resort & Spa, marking a historic milestone for the company as it approaches its 100th anniversary. https://t.co/a1azgr7Agy https://t.co/uYV9HU1D9q
- Aug 24, 20262.7x their median
Marriott International announced it has signed an agreement to introduce the first Ritz-Carlton Reserve to Shanghai, marking the debut of the urban Reserve concept, a highly selective extension of the brand created for the world’s leading global gateway cities. https://t.co/vfhqQ4NOfx
- Apr 13, 20262.6x their median
Series by Marriott recently announced the opening of 256-room Sugata Hotel Osaka Shinsaibashi, marking the debut of the collection brand in Japan. https://t.co/0gaeYSLBcp https://t.co/iozX7QcNfR
- Feb 24, 20262.6x their median
Le Méridien Hotels & Resorts has announced the opening of Le Méridien Dehradun Resort & Spa. Set along the tranquil Nun River, framed by the foothills of the Himalayas, the resort marks the brand’s arrival in Dehradun. https://t.co/6qOtESf44R https://t.co/XJqnk3yZtt
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 13 interactions against 483K followers, an engagement rate of 0.003%. Posts are seen about 4.1K times each, and 0.319% of those impressions turn into an interaction. That is about 0.843% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 6 posts sampled, 100% carry an image or video, 33% are part of a thread and 33% link out. The account's strongest tracked post pulled 70 interactions, about 5.4x its own typical post. Only 6 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Marriott International's engagement rate on X?
- Marriott International (@MarriottIntl) has an engagement rate of 0.003%, based on the median interactions across 6 original posts from the last 30 days against 482,763 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Marriott International sits above the 10th percentile of the 37,071 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MarriottIntl have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MarriottIntl post?
- Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.33 posts per day across the measured window.