Ann Handley engagement report
@MarketingProfs - 434K followers on X
Measured over 1 original post from a 30-day window, last computed on August 30, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 18 interactions against 434K followers, an engagement rate of 0.004%. Posts are seen about 3.7K times each, and 0.486% of those impressions turn into an interaction. That is about 0.853% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 346 interactions, about 19x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on August 30, 2026.
Where this sits in the catalog
At 0.004%, Ann Handley sits above the 10th percentile of the 41,462 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.013%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.013% |
| 50th percentile | 0.083% |
| 75th percentile | 0.446% |
| 90th percentile | 2.07% |
| 99th percentile | 143.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 58K |
| 01:00 UTC | -2% | 59K |
| 02:00 UTC | -3% | 57K |
| 03:00 UTC | -4% | 61K |
| 04:00 UTC | -6% | 49K |
| 05:00 UTC | -4% | 48K |
| 06:00 UTC | -5% | 55K |
| 07:00 UTC | -4% | 59K |
| 08:00 UTC | -4% | 69K |
| 09:00 UTC | -4% | 80K |
| 10:00 UTC | -3% | 83K |
| 11:00 UTC | -3% | 90K |
| 12:00 UTC | -2% | 99K |
| 13:00 UTC | -2% | 108K |
| 14:00 UTC | -4% | 111K |
| 15:00 UTC | -2% | 115K |
| 16:00 UTC | -4% | 112K |
| 17:00 UTC | -3% | 104K |
| 18:00 UTC | -2% | 97K |
| 19:00 UTC | -2% | 92K |
| 20:00 UTC | -1% | 86K |
| 21:00 UTC | -1% | 76K |
| 22:00 UTC | -2% | 65K |
| 23:00 UTC | -1% | 59K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 254K |
| Monday | +2% | 326K |
| Tuesday | -2% | 350K |
| Wednesday | -4% | 312K |
| Thursday | -2% | 265K |
| Friday | -3% | 274K |
| Saturday | +3% | 248K |
Best tweets
- Jul 25, 202319x their median
Would like to remind everyone that some birds are going strong. 😉 https://t.co/IfmyDQq4UL
- May 23, 20244.4x their median
Whoa... here is some incredibly detailed + useful data for any B2B brand working with influencers... or any influencer working wtih B2B brands. (Like: How much do you pay/charge for a speaker at a webinar? A blog post?) Excellent work Team @Onalytica! >> https://t.co/Zt1fsDhF00 #B2BInfluencerMarketingReport #B2BInfluencerMarketing
- Oct 19, 20244.4x their median
Email Marketing is the scorpion of the Marketing world… Effective. Compact. Able to survive any apocalypse. 🦂 Litmus Live gives you all you need to know about the new rules of email, deliverability, newsletters & MOAR. Join me? https://t.co/2dKbQvNK82 https://t.co/lIGLePnqvs
- Feb 3, 20254.2x their median
Marketing friends: I need your expertise, please! I've partnered with @CellaServices for its annual survey of: 🥓 How the work gets done 🧘 Brand positioning & how's that's going?? 🤖 How AI is affecting everything 👹 MOAR Take it here >>> https://t.co/ODwnapqDjB
- Feb 11, 20254.2x their median
**CLOSING FRIDAY** Marketing friends: Please share your thoughts with me +@CellaServices for a survey of: 🥓 How the work gets done 🧘 Brand positioning & how's that's going?? 🤖 How AI is affecting everything 👹 MOAR Take it here >>> https://t.co/h83zF9XGgY
- Apr 29, 20244.1x their median
Paul Auster Interview: How I Became a Writer “A rare visit at Paul Auster's home. Auster shares the story of how he became a writer & how he works: “A good day's work is if I have one typed page at the end of the day, two is amazing, three is a miracle.” https://t.co/1EYBF9kU14
- Apr 12, 20244.0x their median
I asked @thebradmontague about his creative process. He gave me a soundtrack I still use. He said, “I ask, ‘Am I creating FOR love or FROM love?’ FOR love means I want adoration and the work will be empty. FROM love means I’m creating out of overflow and the work will be full.”
- Apr 12, 20243.3x their median
“Does anyone still send meaningful traffic to the open web?” Apparently yes. (YouTube’s sliver surprised me; I expected it to be fatter.) [via @sparktoro] https://t.co/zEf1yaituD
- Oct 24, 20243.2x their median
Hey #marketingtwitter: Have you signed up to discover the new rules of Email Marketing at Litmus Live yet? Next week is Halloween... checking with @litmusapp to see if I might wear a Halloween costume. Should I? 👻🎃🤠 >> Special free reg right here: https://t.co/2dKbQvOhXA
- Feb 19, 20243.2x their median
I love that @Mike_Stelzner is talking about a newsletter-first strategy in his opening keynote because I’ve been SAYING 👏 THIS 👏 FOR 👏 YEARS. I am screaming in aggressive agreement over here! #smmw24
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 18 interactions against 434K followers, an engagement rate of 0.004%. Posts are seen about 3.7K times each, and 0.486% of those impressions turn into an interaction. That is about 0.853% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% link out. The account's strongest tracked post pulled 346 interactions, about 19x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Ann Handley's engagement rate on X?
- Ann Handley (@MarketingProfs) has an engagement rate of 0.004%, based on the median interactions across 1 original posts from the last 30 days against 434,407 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Ann Handley sits above the 10th percentile of the 41,462 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MarketingProfs have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MarketingProfs post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.