Mark Labbett engagement report
@MarkLabbett - 147K followers on X
Measured over 11 original posts from a 30-day window, last computed on September 26, 2026.
Engagement
A typical post picks up 143 interactions against 147K followers, an engagement rate of 0.097%. Measured over 11 original posts, its engagement rate beats 54% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.982% of those impressions turn into an interaction. That is about 9.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 9% are part of a thread and 9% link out. The account's strongest tracked post pulled 8.2K interactions, about 57x its own typical post. Recurring topics include #thechase, #ntas.
Measured over 11 original posts from a 30-day window, last computed on September 26, 2026. Recurring tags: #thechase, #ntas.
Compared with accounts its own size
Mark Labbett's engagement rate beats 54% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 41% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.097%, Mark Labbett sits above the 25th percentile of the 201,665 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.142%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.142% |
| 75th percentile | 0.671% |
| 90th percentile | 2.53% |
| 99th percentile | 82.5% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 0% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 9% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 88 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 5, 202657x their median
Designed my World Cup spreadsheet last night and I was struck by how well FIFA put the draw was put together. Each quarter of the knock out stage has:
- Feb 8, 20262.2x their median
For the 44th straight year, all snacked up and ready to watch the Super Bowl :)
- Sep 8, 20262.0x their median
At #ntas but far happier Sheffield united are 2-1 up :)
- Sep 9, 20261.8x their median
Don’t blame teams for being weak. If anything blame the production team for not picking stronger players. Good teams make for great shows imo #thechase
- Feb 6, 2026
Before people go overboard, every chaser has had at least one meltdown worse than that. 10+ wrong answers has happened over 20 times #thechase
- Jul 17, 2026
Anne and I were described on Reddit as “a Bond villain and her henchman”. Will absolutely take that :) #chasearoundtheworld
- Sep 13, 2026
“The best chaser is the Beast” as sung by Jeff Goldblum on Saturday Night Live last night. Well he’s not wrong :) #thechase
- Sep 21, 2026
Wehave recorded a load of cracking high Scoring matches in 2025 & 2026. Have no idea when they will actually be shown :( #thechase
- Sep 18, 2026
We really should aim to put out teams capable of scoring at least 17 every time #thechase
- Sep 22, 2026
Cannot wait for the new episodes of season 19 and 20. Season 17 and 18 were tough times for me :( #thechase
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 143 interactions against 147K followers, an engagement rate of 0.097%. Measured over 11 original posts, its engagement rate beats 54% of 19,933 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 15K times each, and 0.982% of those impressions turn into an interaction. That is about 9.94% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.43 posts a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 16:00 UTC, and Tuesday is the busiest day of the week. Of the 11 posts sampled, 9% are part of a thread and 9% link out. The account's strongest tracked post pulled 8.2K interactions, about 57x its own typical post. Recurring topics include #thechase, #ntas.
- What is Mark Labbett's engagement rate on X?
- Mark Labbett (@MarkLabbett) has an engagement rate of 0.097%, based on the median interactions across 11 original posts from the last 30 days against 146,551 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.097%, Mark Labbett sits above the 25th percentile of the 201,665 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MarkLabbett have real engagement?
- Its engagement rate beats 54% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MarkLabbett post?
- Most posts go out around 16:00 UTC, and Tuesday is its busiest day, at roughly 0.43 posts per day across the measured window.