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Manish Malhotra engagement report

@ManishMalhotra - 2.6M followers on X

Measured over 1 original post from a 30-day window, last computed on August 21, 2026.

Engagement

Bottom 10% for its size
Per follower
0.001%
of 2.6M followers
Per impression
0.155%
11K views on a typical post
Reach
0.43%
of its followers see a post
Typical post
17
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
12:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 17 interactions against 2.6M followers, an engagement rate of 0.001%. Measured over 1 original post, its engagement rate beats 5% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.155% of those impressions turn into an interaction. That is about 0.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 5.0K interactions, about 294x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 21, 2026.

Compared with accounts its own size

Manish Malhotra's engagement rate beats 5% of the tracked X accounts closest to it in follower count. A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

Where this sits in the catalog

At 0.001%, Manish Malhotra sits below the 10th percentile of the 9,789 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.006%.

p100.001%
p250.006%
p50 (median)0.046%
p750.319%
p902.64%
p99357.2%
Engagement rate as a share of followers, across the 9,789 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 446,562 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.006%
50th percentile0.046%
75th percentile0.319%
90th percentile2.64%
99th percentile357.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 12:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 12:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length-+13%+10% to +15%6.4K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 507 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Nov 13, 2023294x their median

    Sparkler 🎆🎇 Loving my custom-made @ManishMalhotra ♥️ #Diwali https://t.co/ovkpnqeCQV

    4.6K1092587136K viewsView on X
  • Sep 28, 202378x their median

    Fashion takes flight ✈️ Delighted to announce our partnership with celebrated couturier, @ManishMalhotra, to design new uniforms for our cabin crew, pilots and other colleagues on the frontline. Exciting times ahead, as we collaborate with Manish Malhotra to create a stunning new look for our colleagues that will represent the new Air India we are building.

    1.1K919829147K viewsView on X
  • Jul 2, 202469x their median

    Global music icon @zaynmalik graces the cover of @BazaarIndia in our regal navy chenille sherwani. Adorned with intricate ivory embroidery, this piece draws inspiration from the exquisite architectures of Rajasthan. Complementing his attire, Zayn is seen wearing the #ManishMalhotraHighJewellery signature collar pins, encrusted with brilliant-cut diamonds.
 @MMalhotraworld #ManishMalhotra #ManishMalhotraWorld #ManishMalhotraMenswear #ZaynMalik #InMM

    905245171228K viewsView on X
  • Oct 2, 202463x their median

    Trailblazing event “नमो भारत: सेवा, साहस, संस्कृति” was a tribute to the spirit of Seva, personified by our Hon'ble PM Narendra Modi Ji. His birthday symbolizes his relentless commitment to serving the nation, inspiring us to follow his path with compassion and unity. Celebrated as part of Sewa Pakhwada, this event embodied the strength of India—honouring the resilience of cancer warriors, the courage of 26/11 survivors and the richness of our cultural heritage. It was a true celebration of what unites us as “Ek Bharat” where courage, service and tradition intertwine. With heartfelt gratitude, we thank everyone who made this powerful reflection of Bharat’s enduring spirit possible. @narendramodi @PMOIndia @TheAaryanKartik @tripti_dimri23 @ManishMalhotra @eyehinakhan @iamsonalibendre @tahira_k

    85616825211.2M viewsView on X
  • May 21, 202429x their median

    Our Dubai team was very to excited to have the fabulous and the one and only @beingsalmankhan at our dubai mall flagship store. @MMalhotraworld @thedubaimall #fashionavenue #manishmalhotraflagshipstoredubai https://t.co/0C4SnqguvX

    364118447.1K viewsView on X
  • Jul 4, 202425x their median

    Gorgeous #RadhikaMerchant starts her Wedding functions looking Stunning 💞 in a Custom Made Vibrant Bandini lehanga: Rai bandhej on a banarasi brocade in Rani pink classic Embrodiery in gold taar zardosi. Durga Maa shloka embroidered in the borders. 35 Mtrs of bandhej used to make the Ghagra. Blouse inspired by a vintage Koti. Styling @rheakapoor and @LoveBugDiaries @MMalhotraworld

    386289482K viewsView on X
  • May 21, 202412x their median

    The iconic @jlo stuns in our exquisite ILENA Necklace set, featuring special cut 165 ct emeralds and an array of trillion-cut diamonds, exuding Indian craftsmanship and artistry. Styled by: @marielhaenn @robzangardi @MMalhotraworld #ManishMalhotra #ManishMalhotraHighJewellery #JenniferLopez #RandM

    154321506.8K viewsView on X
  • Apr 17, 202411x their median

    At the historic Namo Ghat by our Hon. PM @narendramodi, showcasing local artisans craftsmanship. Muses @RanveerOfficial & @kritisanon adorned in Banarasi Silk, celebrated Varanasi's bunkar committee skill in a landmark fashion show by @ManishMalhotra #VocalforLocal @Minoritiesfdn https://t.co/ou86PGbTO9

    151248012K viewsView on X
  • Jul 5, 202410x their median

    Beautiful and ever so Graceful #MrsNitaAmbani 💖in a Custom Made ivory Lehenga with vintage multi hued traditional zardosi Embroidery... woven banarsi tissue dupatta with hand embroidered timeless intricate zari borders and a timeless blouse inspired by the craftsmanship of our heritage meenakari kundan jewellery …@MMalhotraworld

    151913212K viewsView on X
  • Jul 6, 20246.0x their median

    Our Fashionista #IshaAmbani 💖 Stunning in a Custom Made metallic crusted sequin lehanga inspired by the classic combination of diamonds and emeralds .. this style statement ensemble of emerald green and silver crusted with swarvoski , metal squares is mesmerising on Isha 💖 styling by @Anaita_Adajania @MMalhotraworld

    9282011K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 17 interactions against 2.6M followers, an engagement rate of 0.001%. Measured over 1 original post, its engagement rate beats 5% of tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 11K times each, and 0.155% of those impressions turn into an interaction. That is about 0.43% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. The account's strongest tracked post pulled 5.0K interactions, about 294x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Manish Malhotra's engagement rate on X?
Manish Malhotra (@ManishMalhotra) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 2,553,794 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, Manish Malhotra sits below the 10th percentile of the 9,789 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ManishMalhotra have real engagement?
Its engagement rate beats 5% of the tracked X accounts closest to it in follower count, which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ManishMalhotra post?
Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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