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United Zone engagement report

@ManUnitedZone - 1.8M followers on X

Measured over 56 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Top quarter for its size
Per follower
0.119%
of 1.8M followers
Per impression
2.81%
76K views on a typical post
Reach
4.25%
of its followers see a post
Typical post
2.1K
interactions (median)
Saved
0.02%
15 bookmarks on a typical post
Posting rate
2.33/day
active 47% of days
Peak time
13:00 UTC
Saturday

A typical post picks up 2.1K interactions against 1.8M followers, an engagement rate of 0.119%. Measured over 56 original posts, its engagement rate beats 82% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 76K times each, and 2.81% of those impressions turn into an interaction. That is about 4.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 56 posts sampled, 79% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 8.3x its own typical post.

Measured over 56 original posts from a 30-day window, last computed on August 23, 2026. Recurring tag: #mufc.

Compared with accounts its own size

United Zone's engagement rate beats 82% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 84% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.119%, United Zone sits above the 50th percentile of the 9,981 accounts in this comparison. That places it in the above the median band, which runs 0.047% to 0.325%.

p100.001%
p250.007%
p50 (median)0.047%
p750.325%
p902.60%
p99357.9%
Engagement rate as a share of followers, across the 9,981 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 447,404 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.047%
75th percentile0.325%
90th percentile2.60%
99th percentile357.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 13:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 13:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 13:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video79% of posts+79%+73% to +85%5.8K
Outbound link4% of posts-49%-50% to -47%6.1K
Typical length--5%-7% to -4%7.9K
  • 79% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 194 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 21, 20268.3x their median

    Marcus Rashford’s Premier League player ID clip πŸ₯ΆπŸ”΄ [@StanSportFC] https://t.co/PRiTOfet9d

    16K1.1K139187404K viewsView on X
  • Aug 22, 20266.5x their median

    Goal. Ajayi opens the scoring.

    10.0K9761.8K955987K viewsView on X
  • Aug 17, 20266.0x their median

    This really might be the best football betting strategy of all time https://t.co/6OLh7dqfXq

    12K56743254.6M viewsView on X
  • Aug 10, 20265.5x their median

    🚨 Mourinho reveals in his new Netflix documentary that he had π—¦π—œπ—šπ—‘π—˜π—— with Manchester United in 2013 to π—¦π—¨π—–π—–π—˜π—˜π—— Sir Alex Ferguson: β€œI go to Chelsea in 2013 but in that period there is something 𝗑𝗒𝗕𝗒𝗗𝗬 knows. β€œ When I left Real Madrid, I π—¦π—œπ—šπ—‘π—˜π—— with Manchester United to go to Manchester United after Sir Alex. I was, of course, very flattered, because Manchester United has an incredible appeal. β€œWhen I say Real Madrid is the biggest club in the world, I have to say that Manchester United is very, very close. β€œ [Mourinho / @Netflix]

    11K5825166596K viewsView on X
  • Aug 8, 20265.4x their median

    πŸš¨πŸ‡§πŸ‡· Andrey Santos: "I feel π—šπ—’π—’π——. I am at π—›π—’π— π—˜ here now. Everyone welcomed me warmly from the very first day. I am 𝗛𝗔𝗣𝗣𝗬 to be here." #MUFC https://t.co/9qbpWJGWvv

    11K398196132K viewsView on X
  • Aug 10, 20265.4x their median

    🚨 Sir Alex Ferguson reveals in the Mourinho documentary that he believed JosΓ© Mourinho had π—”π—šπ—₯π—˜π—˜π—— to take over at Manchester United in 2013 β€” until a phone call one evening changed everything: β€œEarly evening he phoned me and he was crying. β€œAnd he says, β€˜Alex, I can’t take it – I’ve given my word to Chelsea, and I’m not going to break my word. β€œThe reason he gave to me I could understand, but I was disappointed.” [Mourinho / @Netflix]

    11K6037287534K viewsView on X
  • Aug 8, 20265.1x their median

    3 goals in 4 pre-season games for Bryan Mbeumo πŸ”₯ https://t.co/RNQYVLavLG

    10K40618676K viewsView on X
  • Aug 12, 20264.8x their median

    Harry Maguire to Dermot Mee via IG: β€œSaved a penalty and asked to do all the media πŸ˜‚β€ #MUFC https://t.co/AkiVfBYjF7

    9.8K38494192K viewsView on X
  • Aug 21, 20264.6x their median

    Bruno tells Sesko to make sure his media-day photo is a good one β€” just in case it’s needed for his Player of the Month graphic. πŸ˜‚ Bruno: β€œYou’re going to score a hat-trick!” Ε eΕ‘ko: β€œIf you pass me the ball…” Bruno: β€œWow… you heard what he said.” πŸ˜‚ https://t.co/jxTyAtjFxb

    9.0K6143932392K viewsView on X
  • Aug 15, 20263.8x their median

    Harry Maguire’s goal against AC Milan ⚽️ https://t.co/G70hdWLkZQ

    7.7K3392513323K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mufc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2.1K interactions against 1.8M followers, an engagement rate of 0.119%. Measured over 56 original posts, its engagement rate beats 82% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 76K times each, and 2.81% of those impressions turn into an interaction. That is about 4.25% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.3 posts a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 13:00 UTC, and Saturday is the busiest day of the week. Of the 56 posts sampled, 79% carry an image or video. The account's strongest tracked post pulled 18K interactions, about 8.3x its own typical post.

What is United Zone's engagement rate on X?
United Zone (@ManUnitedZone) has an engagement rate of 0.119%, based on the median interactions across 56 original posts from the last 30 days against 1,779,246 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.119%, United Zone sits above the 50th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @ManUnitedZone have real engagement?
Its engagement rate beats 82% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the top quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @ManUnitedZone post?
Most posts go out around 13:00 UTC, and Saturday is its busiest day, at roughly 2.33 posts per day across the measured window.

Keep going

United Zone (@ManUnitedZone) Engagement Rate - 0.119% | PlayerSells