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Mallika Nallusamy engagement report

@Malli_official - 86K followers on X

Measured over 37 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Bottom quarter for its size
Per follower
0.021%
of 86K followers
Per impression
1.49%
1.2K views on a typical post
Reach
1.40%
of its followers see a post
Typical post
18
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.9/day
active 30% of days
Peak time
16:00 UTC
Friday

A typical post picks up 18 interactions against 86K followers, an engagement rate of 0.021%. Measured over 37 original posts, its engagement rate beats 14% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 1.49% of those impressions turn into an interaction. That is about 1.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 37 posts sampled, 81% carry an image or video and 14% link out. The account's strongest tracked post pulled 3.5K interactions, about 192x its own typical post. Recurring topics include #nayanthara, #himovie, #goodmorningtwitterworld.

Measured over 37 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #nayanthara, #himovie, #goodmorningtwitterworld.

Compared with accounts its own size

Mallika Nallusamy's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 3 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, Mallika Nallusamy sits above the 25th percentile of the 37,856 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99155.6%
Engagement rate as a share of followers, across the 37,856 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 97,248 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile155.6%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 26, 2026192x their median

    ஒரே நிமிடத்தில் தமிழ் எழுத்துகள் அனைத்தையும் கத்துக்க முடியும். குழந்தைகளுக்கு உபயோகமாயிருக்கும். என் மகன் பத்தாவது படிக்கிறான். இந்த விடுமுறையிலாவது தமிழ் சொல்லிக் கொடுக்கனும். 🙂 https://t.co/inDtOJl3Ry

    2.6K8232711108K viewsView on X
  • Aug 29, 202627x their median

    🥑🌱 பெங்களூரில் என் மகன் விதையிலிருந்து வளர்த்த அவகேடோ செடியை 4 மாதம் வளர்த்து வந்தான். நேற்று வீட்டிலிருந்து ஆட்டோ. ரயிலில், பஸ்சில், திரும்ப ஆட்டோவில் பத்திரமாக எடுத்து வந்து இன்று எங்கள் வயலில் நட்டோம். இந்தச் செடி பெரிய மரமாகி, காய்களும் கனிகளும் நிறைந்து செழித்து வளர உங்கள் வாழ்த்துகளும் ஆசீர்வாதங்களும் இந்தச் செடியுடன் சேர்ந்து வளரட்டும். 🌳🥑✨

    4092846117K viewsView on X
  • Aug 28, 202626x their median

    ரொம்ப நாளைக்கு பிறகு ரயில் பயணம். RAC ல திருச்சி வரை உட்கார்ந்துட்டே போகனும். 😊 https://t.co/2thwKkPW2J

    3921555210K viewsView on X
  • May 27, 202615x their median

    நேற்று மனசுக்கு நிறைவான ஒரு சந்திப்பு ❤️ இயக்குநரும் நடிகருமான சசிகுமார் அவர்களையும் இயக்குநர் இரா.சரவணன் அவர்களையும் சந்தித்தது மறக்க முடியாத தருணம் ! அதிலும் சரவணன் sir மனைவி கலா மேடம் மிகவும் அன்பாக பேசினார் 😊🙏 எளிமையும் மனிதநேயமும் நிறைந்த அழகான சந்திப்பு! 🙏@erasaravanan https://t.co/35oaymLw6t

    2241226330K viewsView on X
  • Sep 1, 202614x their median

    இனிய காலை வணக்கம் நண்பர்களே...!❤️🫶 #GoodmorningTwitterWorld https://t.co/2K92auTgzr

    19385321.8K viewsView on X
  • Aug 30, 202614x their median

    ஆரம்பிக்கலாங்களா...! 🔥🔥 #bucketbiriyani https://t.co/Abtp5A4Rsw

    194113948.6K viewsView on X
  • Aug 24, 202610x their median

    Good night friends 🫶 https://t.co/khNKEwxYL3

    15842202.8K viewsView on X
  • Aug 29, 20268.7x their median

    15 வருடங்களுக்குப் பிறகு எங்கள் கிராமத்தில் ஒரு வாரமாக நடந்த ஊருநீர் திருவிழா நிறைவடைந்தது. ஒரு வாரம் தினமும் விடிய விடிய சாமி வரும். இறுதி நாளான இன்று செல்லியம்மனின் தரிசனம் கிடைத்தது 🙏 https://t.co/gFXQiMMf1z

    12791834.4K viewsView on X
  • Aug 28, 20267.4x their median

    எல்லா TTR ம் வடக்கன்ஸாவே இருக்காங்களே.. தமிழ்நாட்டுக்குனு எதுவுமே இட ஒதுக்கீடே இல்லையா?

    89133113.8K viewsView on X
  • Aug 26, 20267.1x their median

    உங்களுக்கு மிகவும் சௌகரியமான உடை எது? ஏன்? என்னைப் பொறுத்தவரை ஜீன்ஸ் & டாப்ஸ். 😄 ஜீன்ஸ், டி-ஷர்ட் போட்டாலே எனக்குள்ள ஒரு வித்தியாசமான தன்னம்பிக்கை வரும். ஒரு ஆம்பள மாதிரி ஃபீல் ஆகி, யாரையும் எதிர்த்து நிக்கிற அளவுக்கு ஒரு extra strength வந்துடும்! 😂💪

    86102746.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#nayanthara#himovie#goodmorningtwitterworld#toxic#cityofgold

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 18 interactions against 86K followers, an engagement rate of 0.021%. Measured over 37 original posts, its engagement rate beats 14% of 3,899 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.2K times each, and 1.49% of those impressions turn into an interaction. That is about 1.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.9 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Friday is the busiest day of the week. Of the 37 posts sampled, 81% carry an image or video and 14% link out. The account's strongest tracked post pulled 3.5K interactions, about 192x its own typical post. Recurring topics include #nayanthara, #himovie, #goodmorningtwitterworld.

What is Mallika Nallusamy's engagement rate on X?
Mallika Nallusamy (@Malli_official) has an engagement rate of 0.021%, based on the median interactions across 37 original posts from the last 30 days against 86,237 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Mallika Nallusamy sits above the 25th percentile of the 37,856 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Malli_official have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Malli_official post?
Most posts go out around 16:00 UTC, and Friday is its busiest day, at roughly 1.9 posts per day across the measured window.

Keep going

Mallika Nallusamy (@Malli_official) Engagement Rate - 0.021% | PlayerSells