Malala Fund engagement report
@MalalaFund - 576K followers on X
Measured over 10 original posts from a 30-day window, last computed on August 26, 2026.
Engagement
A typical post picks up 83 interactions against 576K followers, an engagement rate of 0.014%. Measured over 10 original posts, its engagement rate beats 38% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.6K times each, and 1.09% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Saturday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 181 interactions, about 2.2x its own typical post. Recurring topics include #afghanistan, #genderapartheid.
Measured over 10 original posts from a 30-day window, last computed on August 26, 2026. Recurring tags: #afghanistan, #genderapartheid.
Compared with accounts its own size
Malala Fund's engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 55% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.014%, Malala Fund sits above the 25th percentile of the 37,214 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.081%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.081% |
| 75th percentile | 0.436% |
| 90th percentile | 2.10% |
| 99th percentile | 160.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 51K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 44K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 49K |
| 07:00 UTC | -5% | 53K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 71K |
| 10:00 UTC | -2% | 73K |
| 11:00 UTC | -3% | 80K |
| 12:00 UTC | -2% | 88K |
| 13:00 UTC | -2% | 96K |
| 14:00 UTC | -4% | 99K |
| 15:00 UTC | -2% | 103K |
| 16:00 UTC | -3% | 100K |
| 17:00 UTC | -2% | 92K |
| 18:00 UTC | -1% | 86K |
| 19:00 UTC | -2% | 81K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 67K |
| 22:00 UTC | -1% | 58K |
| 23:00 UTC | -1% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 234K |
| Monday | 0% | 294K |
| Tuesday | -3% | 288K |
| Wednesday | -1% | 253K |
| Thursday | -2% | 247K |
| Friday | -3% | 256K |
| Saturday | +3% | 230K |
Best tweets
- Aug 15, 20262.2x their median
Today is a painful day. But it is also a hopeful one. @Malala and @GaisuY, our Afghanistan Initiative lead, were in South Africa earlier this month, where jurists, lawyers, civil society activists and President Ramaphosa stood with Afghan women and girls. South Africa knows what it means to dismantle a system of legalized oppression, and to rebuild after it. That history makes their solidarity especially meaningful and when a head of state calls out Taliban policy for what it is - a crime - it opens the door for its codification in international law. That is how change is made possible. "Let's stay hopeful and fight to dismantle gender apartheid." #GenderApartheid #Afghanistan #AfghanWomen
- Aug 15, 20262.0x their median
Apartheid in South Africa told women where they could go, where they could work, and with whom. Afghanistan’s laws do the same thing right now. Mariam Safi, founder of DROPS Afghanistan, asks why are are still shocked by a rule we have seen before? #GenderApartheid #Afghanistan #AfghanWomen
- Aug 15, 20262.0x their median
"Change is possible." Dr. Shakardokht Jafari, five years into Taliban rule, on what she learned from South African women who fought for decades and won. "Just trying alone doesn't work." Afghan women are acting. Countries must stand against the Taliban and help them codify gender apartheid as a crime against humanity. Say it, share it, and make recognition of gender apartheid as a crime inevitable. #GenderApartheid #Afghanistan #AfghanWomen
- Jun 8, 20261.8x their median
They survived the Taliban’s system of gender apartheid in Afghanistan and have dedicated their lives to ensuring the world understands what it means in practice: more than 200 decrees, laws and directives designed to exclude women and girls from education, work, public life and basic freedoms. This week, at the 5th Ministerial Conference on Feminist Foreign Policy, 28 governments made political commitments to support gender equality. Among them was to recognise the core elements of the Taliban’s regime of systematic gender-based oppression and domination. Now governments must take the next step and recognize it for what it is: gender apartheid as a crime against humanity under international law - both to hold perpetrators accountable and help prevent similar systems from taking root elsewhere. Learn more ➡️ : https://t.co/we4mHyk0FD
- Jun 21, 2026
“If we change the world for girls, honestly, girls will change the world for us.” – @ZiauddinY, Malala’s father and our co-founder. On this Father’s Day, honour the fathers, grandfathers, mentors and loved ones who believe in the power of girls. ➡️ Donate to keep girls learning: https://t.co/2F36ALADla
- Aug 17, 2026
Getting all girls in school in Pakistan requires both the policy expertise to make the case to decision-makers and the cultural reach to mobilise the public. Last month, @MalalaFundPK and @faizfoundation announced a partnership to advance girls’ education — drawing on Malala Fund's advocacy experience and the civic influence, cultural credibility and literary legacy of Faiz Ahmed Faiz, one of Pakistan’s most celebrated poets. Watch this space 👀
- Aug 15, 2026
Every year on 15 August, Horia relives the day Kabul fell. Five years of Taliban rule, and Afghan women like Horia have not stopped seeking justice. This is Horia Mosadiq in Johannesburg, 70 years after South African women marched on Pretoria, carrying the same demand for equality: now demanding that gender apartheid be made a crime against humanity. #GenderApartheid #Afghanistan #AfghanWomen
- Jun 3, 2026
Pakistan's budget unlikely to be presented on June 5, government source says https://t.co/pRmDAb8Ch9 https://t.co/pRmDAb8Ch9
- Jul 17, 2026
We’re still smiling from this past week ✨ From spending time with students from Shangla Girls School and our Education Champion Network partners, to meeting with policymakers, and even playing a little bit of football, Malala’s trip home was a reminder of how joyful the world can be when we uplift girls together. Take a look back at the hope, ambition, creativity and progress we celebrated during this year’s #MalalaDay2026 ♥️ 🎥 Bilal Abbas
- Jul 13, 2026
When @Malala and @ZiauddinY started Malala Fund, one of their dreams was to build the first secondary school for girls in the village where Malala’s mother grew up. In 2018, Shangla Girls School opened with 183 students in the mountains of northern Pakistan. Today, it serves 1,050 girls — and last year, it celebrated its first graduating class of 29, every one of them passing with top marks. 🎓29 graduates from a place where it was rare for girls to finish secondary school. 29 reasons for the next family to send their daughter to school. Read the full story: https://t.co/EXUIKGauwW #MalalaDay2026
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 83 interactions against 576K followers, an engagement rate of 0.014%. Measured over 10 original posts, its engagement rate beats 38% of 3,848 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 7.6K times each, and 1.09% of those impressions turn into an interaction. That is about 1.32% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Saturday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 181 interactions, about 2.2x its own typical post. Recurring topics include #afghanistan, #genderapartheid.
- What is Malala Fund's engagement rate on X?
- Malala Fund (@MalalaFund) has an engagement rate of 0.014%, based on the median interactions across 10 original posts from the last 30 days against 576,117 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, Malala Fund sits above the 25th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MalalaFund have real engagement?
- Its engagement rate beats 38% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MalalaFund post?
- Most posts go out around 07:00 UTC, and Saturday is its busiest day, at roughly 0.53 posts per day across the measured window.