Malala Fund engagement report
@MalalaFund - 575K followers on X
Measured over 8 original posts from a 30-day window, last computed on October 11, 2026.
Engagement
A typical post picks up 39 interactions against 575K followers, an engagement rate of 0.007%. Measured over 8 original posts, its engagement rate beats 29% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.5K times each, and 0.859% of those impressions turn into an interaction. That is about 0.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 75% link out. The account's strongest tracked post pulled 27K interactions, about 701x its own typical post. Recurring topics include #flamefatales, #unga81, #fundeducation.
Measured over 8 original posts from a 30-day window, last computed on October 11, 2026. Recurring tags: #flamefatales, #unga81, #fundeducation.
Compared with accounts its own size
Malala Fund's engagement rate beats 29% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 43% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.007%, Malala Fund sits above the 10th percentile of the 204,694 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 06:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 75% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 75% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 414 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jun 23, 2026701x their median
Israeli forces have killed over 20,000 children & injured 44,000 more since 7 Oct. 2023, Srinivasan Muralidhar, chair of the @UN Commission of Inquiry on the Occupied Palestinian Territory & Israel, told reporters today. #HRC62 More on their new report ➡️ https://t.co/gK2KhtlgFb https://t.co/ZQGUQkJKxD
- Sep 25, 20266.2x their median
Five years. More than 200 edicts. Afghan women are still waiting for justice. At the Goals Lounge during #UNGA81, @Malala, @GaisuY, @Metra_Mehran and @AsilaA were clear: what the Taliban have built is gender apartheid, and it must be named as a crime against humanity. So far, 14 countries have endorsed codifying gender apartheid in the Crimes Against Humanity Treaty. We urge every government to join them. Thank you to @IrishMissionUN and @UN_Partnerships for co-hosting. #GenderApartheid #AfghanWomen #StandWithAfghanWomen #UNGA81
- Aug 15, 20264.6x their median
Today is a painful day. But it is also a hopeful one. @Malala and @GaisuY, our Afghanistan Initiative lead, were in South Africa earlier this month, where jurists, lawyers, civil society activists and President Ramaphosa stood with Afghan women and girls. South Africa knows what it means to dismantle a system of legalized oppression, and to rebuild after it. That history makes their solidarity especially meaningful and when a head of state calls out Taliban policy for what it is - a crime - it opens the door for its codification in international law. That is how change is made possible. "Let's stay hopeful and fight to dismantle gender apartheid." #GenderApartheid #Afghanistan #AfghanWomen
- Aug 15, 20264.3x their median
Apartheid in South Africa told women where they could go, where they could work, and with whom. Afghanistan’s laws do the same thing right now. Mariam Safi, founder of DROPS Afghanistan, asks why are are still shocked by a rule we have seen before? #GenderApartheid #Afghanistan #AfghanWomen
- Aug 15, 20264.3x their median
"Change is possible." Dr. Shakardokht Jafari, five years into Taliban rule, on what she learned from South African women who fought for decades and won. "Just trying alone doesn't work." Afghan women are acting. Countries must stand against the Taliban and help them codify gender apartheid as a crime against humanity. Say it, share it, and make recognition of gender apartheid as a crime inevitable. #GenderApartheid #Afghanistan #AfghanWomen
- Jun 8, 20261.8x their median
They survived the Taliban’s system of gender apartheid in Afghanistan and have dedicated their lives to ensuring the world understands what it means in practice: more than 200 decrees, laws and directives designed to exclude women and girls from education, work, public life and basic freedoms. This week, at the 5th Ministerial Conference on Feminist Foreign Policy, 28 governments made political commitments to support gender equality. Among them was to recognise the core elements of the Taliban’s regime of systematic gender-based oppression and domination. Now governments must take the next step and recognize it for what it is: gender apartheid as a crime against humanity under international law - both to hold perpetrators accountable and help prevent similar systems from taking root elsewhere. Learn more ➡️ : https://t.co/we4mHyk0FD
- Sep 17, 20263.7x their median
The Afghan girls who were in class when the Taliban banned their education are in their 20s now. No one has been held to account. Teachers like these refused to abandon them. Most lost their own careers — dismissed from their schools, then shut out of nearly all jobs. Through secret schools and digital platforms, they continue teaching anyway, keeping connection and hope alive for girls. Working with partners like @LEARNAfg, Malala Fund is funding alternative education for Afghan girls today while pushing to codify gender apartheid as a crime against humanity, so that no regime can strip girls of their rights without consequence, anywhere. We cannot accept another five years without girls’ education. ▶️ Follow @malalafund and visit https://t.co/90u6txv3BV to find ways you can support girls and women in Afghanistan.
- Jun 29, 20263.1x their median
“Education for girls is the front door to the house of life. When this door is open, all other opportunities are unlocked.” — our co-founder @ZiauddinY In many communities, whether a girl goes to school, stays in school or returns after leaving is often shaped by the men around her. That is why engaging men and boys matters. While it should never take the focus away from girls, creating space for men to honestly reflect can help shift the norms and decisions that shape girls’ lives. Our new research looks at how this work is happening in northern Nigeria, and how it can be strengthened. Read the key findings: https://t.co/j7d0qLFIlt
- Jun 21, 20262.9x their median
“If we change the world for girls, honestly, girls will change the world for us.” – @ZiauddinY, Malala’s father and our co-founder. On this Father’s Day, honour the fathers, grandfathers, mentors and loved ones who believe in the power of girls. ➡️ Donate to keep girls learning: https://t.co/2F36ALADla
- Aug 17, 20262.8x their median
Getting all girls in school in Pakistan requires both the policy expertise to make the case to decision-makers and the cultural reach to mobilise the public. Last month, @MalalaFundPK and @faizfoundation announced a partnership to advance girls’ education — drawing on Malala Fund's advocacy experience and the civic influence, cultural credibility and literary legacy of Faiz Ahmed Faiz, one of Pakistan’s most celebrated poets. Watch this space 👀
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 39 interactions against 575K followers, an engagement rate of 0.007%. Measured over 8 original posts, its engagement rate beats 29% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 4.5K times each, and 0.859% of those impressions turn into an interaction. That is about 0.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.53 post a day over the last 30 days, though only 37% of days saw any activity at all. Most posts go out around 06:00 UTC, and Monday is the busiest day of the week. Of the 8 posts sampled, 100% carry an image or video and 75% link out. The account's strongest tracked post pulled 27K interactions, about 701x its own typical post. Recurring topics include #flamefatales, #unga81, #fundeducation.
- What is Malala Fund's engagement rate on X?
- Malala Fund (@MalalaFund) has an engagement rate of 0.007%, based on the median interactions across 8 original posts from the last 30 days against 574,974 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.007%, Malala Fund sits above the 10th percentile of the 204,694 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MalalaFund have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MalalaFund post?
- Most posts go out around 06:00 UTC, and Monday is its busiest day, at roughly 0.53 posts per day across the measured window.