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Málaga CF engagement report

@MalagaCF - 617K followers on X

Measured over 106 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Middle of its size range
Per follower
0.018%
of 617K followers
Per impression
0.954%
11K views on a typical post
Reach
1.83%
of its followers see a post
Typical post
108
interactions (median)
Saved
0.009%
1 bookmarks on a typical post
Posting rate
4/day
active 57% of days
Peak time
15:00 UTC
Saturday

A typical post picks up 108 interactions against 617K followers, an engagement rate of 0.018%. Measured over 106 original posts, its engagement rate beats 42% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.954% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 106 posts sampled, 49% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 27x its own typical post. Recurring topics include #celtamálaga, #malagueñoporcuna, #malagueñorecregranada.

Measured over 106 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #celtamálaga, #malagueñoporcuna, #malagueñorecregranada.

Compared with accounts its own size

Málaga CF's engagement rate beats 42% of the tracked X accounts closest to it in follower count (19,932 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 46% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.018%, Málaga CF sits above the 10th percentile of the 200,870 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.671%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,870 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,897 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.671%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Saturday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Saturday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video49% of posts+111%+108% to +115%34K
Outbound link3% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 49% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 117 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 202627x their median

    Λ Z N O U https://t.co/k2SjntXNM6

    2.7K1154220110K viewsView on X
  • Aug 21, 202620x their median

    𝗢𝗙𝗜𝗖𝗜𝗔𝗟 | ¡Pablo Martínez es la quinta incorporación blanquiazul! El centrocampista, procedente del Levante UD, llega libre al Club vinculado para la temporada actual y con opción a otra campaña más.

    1.7K2967655268K viewsView on X
  • Aug 31, 202618x their median

    ◤ 𝗢𝗙𝗜𝗖𝗜𝗔𝗟 ◢ ¡El Málaga CF incorpora a su plantilla a Adam Aznou! El lateral zurdo llega en calidad de cedido, procedente del Everton FC inglés, para la temporada 26/27. Aznou recala en el primer equipo blanquiazul con ficha del Atlético Malagueño. ¡Bienvenido a casa!

    1.6K2444861153K viewsView on X
  • Aug 23, 202614x their median

    Juanpe cierra su etapa en el Málaga CF tras tres temporadas y dos ascensos. ¡Muchas gracias por todo! 💙

    1.2K14310767151K viewsView on X
  • Aug 24, 202614x their median

    ¡2⃣2⃣ años para nuestro Chupe! Y qué día para 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝗿𝗹𝗼𝘀 😉 https://t.co/DnRnKs5M32

    1.3K71342836K viewsView on X
  • Sep 1, 202612x their median

    ◤ 𝗢𝗙𝗜𝗖𝗜𝗔𝗟 ◢ ¡Juan Berrocal, refuerzo para el centro de la zaga! El defensa central se incorpora al Málaga CF libre, tras desvincularse del Getafe CF. Su vinculación contractual abarca la presente temporada 26/27. ¡Bienvenido a la familia!

    1.0K1964639190K viewsView on X
  • Aug 31, 202611x their median

    Listo para 𝘧𝘢𝘳𝘮𝘦𝘢𝘳 𝘢𝘶𝘳𝘢. https://t.co/rbZ1JFTlwM

    9641106037242K viewsView on X
  • Aug 24, 202611x their median

    El motor que nos ha traído hasta aquí 🫶 𝗚𝗥𝗔𝗖𝗜𝗔𝗦, 𝗚𝗥𝗔𝗖𝗜𝗔𝗦 𝗬 𝗚𝗥𝗔𝗖𝗜𝗔𝗦 https://t.co/WdPJomhaNJ

    1.0K871920K viewsView on X
  • Oct 3, 202610.0x their median

    Primer entrenamiento de Chupe con la @SEFutbol Sub-21 😃 https://t.co/krwhJOkZSK

    976864924K viewsView on X
  • Sep 13, 20269.6x their median

    ◤ 𝗠𝗜𝗡. 83 ◢ ¡GOOOOL DEL MÁLAGAAAAAAA! ¡EMPATAAA NIÑOOOOO! Córner que bota Martínez y cabezazo inapelable del roteño a la red. ¡The Kid ya está aquí! 🔵 1-1 🖤 || #CeltaMálaga | @turismodemalaga https://t.co/EOXztQyqM7

    869121272551K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#celtamálaga#malagueñoporcuna#malagueñorecregranada#málagaespanyol#malagueñomarbellab

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 108 interactions against 617K followers, an engagement rate of 0.018%. Measured over 106 original posts, its engagement rate beats 42% of 19,932 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.954% of those impressions turn into an interaction. That is about 1.84% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 15:00 UTC, and Saturday is the busiest day of the week. Of the 106 posts sampled, 49% carry an image or video. The account's strongest tracked post pulled 2.9K interactions, about 27x its own typical post. Recurring topics include #celtamálaga, #malagueñoporcuna, #malagueñorecregranada.

What is Málaga CF's engagement rate on X?
Málaga CF (@MalagaCF) has an engagement rate of 0.018%, based on the median interactions across 106 original posts from the last 30 days against 616,745 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.018%, Málaga CF sits above the 10th percentile of the 200,870 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MalagaCF have real engagement?
Its engagement rate beats 42% of the tracked X accounts closest to it in follower count (19,932 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MalagaCF post?
Most posts go out around 15:00 UTC, and Saturday is its busiest day, at roughly 4 posts per day across the measured window.

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