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MAKE UP FOR EVER engagement report

@Makeupforever - 592K followers on X

Measured over 1 original post from a 30-day window, last computed on August 26, 2026.

Engagement

Per follower
0.271%
of 592K followers
Per impression
7.14%
22K views on a typical post
Reach
3.79%
of its followers see a post
Typical post
1.6K
interactions (median)
Saved
0.178%
40 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
10:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 1.6K interactions against 592K followers, an engagement rate of 0.271%. Posts are seen about 22K times each, and 7.14% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 2.7x its own typical post. Recurring topics include #arthurtian, #makeupforever, #tianxuning. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on August 26, 2026. Recurring tags: #arthurtian, #makeupforever, #tianxuning.

Where this sits in the catalog

At 0.271%, MAKE UP FOR EVER sits above the 50th percentile of the 36,960 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.

p100.002%
p250.012%
p50 (median)0.08%
p750.435%
p902.10%
p99159.8%
Engagement rate as a share of followers, across the 36,960 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,518 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.08%
75th percentile0.435%
90th percentile2.10%
99th percentile159.8%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%70K
10:00 UTC-2%73K
11:00 UTC-3%79K
12:00 UTC-2%87K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%102K
16:00 UTC-3%99K
17:00 UTC-2%92K
18:00 UTC-1%85K
19:00 UTC-2%80K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-2%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%233K
Monday0%292K
Tuesday-3%284K
Wednesday-1%253K
Thursday-2%246K
Friday-3%255K
Saturday+3%229K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 22, 20262.7x their median

    We are proud to announce talented actor Tian Xuning as our APAC Spokesman. His inspiring presence perfectly embodies the spirit of MAKE UP FOR EVER. Discover him in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign.   #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/9JNohnd9HS

    2.7K1.2K31515164K viewsView on X
  • Jun 25, 2026

    Meet our APAC Spokesman Tian Xuning in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/GInMEaG2VR

    1.0K5411125537K viewsView on X
  • Aug 4, 2026

    Meet our APAC Spokesman Tian Xuning, spotlighting HD SKIN PERFECTING PRESSED POWDER, the must-have for a perfected complexion. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/qNOI1ICQ94

    1.1K452432722K viewsView on X
  • Jun 28, 2026

    Discover our APAC Spokesman Tian Xuning in our new HD SKIN-BALANCING & PERFECTING FOUNDATION campaign, demonstrating a perfect natural complexion. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/2zzNjcsA2R

    863392391018K viewsView on X
  • Jun 26, 2026

    Come behind the scenes of our new HD SKIN-BALANCING & PERFECTING FOUNDATION, featuring MAKE UP FOR EVER APAC Spokesman Tian Xuning. #TianXuning #ArthurTian #MAKEUPFOREVER https://t.co/VHnRlfaVGR

    817406452128K viewsView on X
  • Jul 22, 2025

    Meet our Global Brand Spokesperson and talented actor #ChengYi @_17cy_ in our HD Skin Perfecting Powders campaign, showcasing a perfectly blurred matte finish. #MAKEUPFOREVER https://t.co/Ak6gGvnYvR

    306171141920K viewsView on X
  • May 18, 2026

    Meet our new HD SKIN - BALANCING & PERFECTING FOUNDATION, the first foundation that adapts to all skin types. Enriched with a skin-caring active complex, it delivers 24H hydration and long-lasting shine control. Universal formula. For everyone.Your skin in balance. #MAKEUPFOREVER https://t.co/uCQkOG6NcZ

    7626313.2K viewsView on X
  • Jul 9, 2026

    Where the eyes lead. Behind the scenes at Alexis Mabille FW26/27 Haute Couture show with lead makeup artist Lloyd Simmonds   Photography: Paul Blind
 #PFW #ParisFashionWeek #MAKEUPFOREVER https://t.co/iI7AsGlkYO

    1263102.6K viewsView on X
  • Jul 17, 2025

    Our HD Skin Sculpting Palette has 12 cream shades to even out, contour, highlight and underpaint your complexion, and our HD Skin Blush & Glow Palette includes 6 multi-finish blushes and 6 sheer, shimmering highlighters allowing you to elevate your cheek game. #MAKEUPFOREVER https://t.co/xt8JWzQBMP

    1614411.9K viewsView on X
  • Jun 10, 2026

    New York, celebrating HD SKIN – BALANCING & PERFECTING FOUNDATION. Friends of the house, creative moments, and flawless shade matching.   #MAKEUPFOREVER https://t.co/ksf77PqaSa

    1018302.1K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#arthurtian#makeupforever#tianxuning

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 1.6K interactions against 592K followers, an engagement rate of 0.271%. Posts are seen about 22K times each, and 7.14% of those impressions turn into an interaction. That is about 3.79% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 10:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 4.4K interactions, about 2.7x its own typical post. Recurring topics include #arthurtian, #makeupforever, #tianxuning. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is MAKE UP FOR EVER's engagement rate on X?
MAKE UP FOR EVER (@Makeupforever) has an engagement rate of 0.271%, based on the median interactions across 1 original posts from the last 30 days against 592,420 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.271%, MAKE UP FOR EVER sits above the 50th percentile of the 36,960 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Makeupforever have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @Makeupforever post?
Most posts go out around 10:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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