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Valentino engagement report

@MaisonValentino - 2.3M followers on X

Measured over 25 original posts from a 30-day window, last computed on October 25, 2026.

Engagement

Middle of its size range
Per follower
0.021%
of 2.3M followers
Per impression
1.67%
29K views on a typical post
Reach
1.24%
of its followers see a post
Typical post
478
interactions (median)
Saved
0.059%
17 bookmarks on a typical post
Posting rate
1.33/day
active 57% of days
Peak time
10:00 UTC
Wednesday

A typical post picks up 478 interactions against 2.3M followers, an engagement rate of 0.021%. Measured over 25 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 29K times each, and 1.67% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 96% carry an image or video, 44% are part of a thread and 8% link out. The account's strongest tracked post pulled 18K interactions, about 38x its own typical post. Recurring topics include #valentinoantibiblioteca, #valentinogaravani, #rockstudmaxxing.

Measured over 25 original posts from a 30-day window, last computed on October 25, 2026. Recurring tags: #valentinoantibiblioteca, #valentinogaravani, #rockstudmaxxing.

Compared with accounts its own size

Valentino's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 62% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.021%, Valentino sits above the 10th percentile of the 204,798 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 204,798 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,879 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 10:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 10:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 10:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video96% of posts+111%+108% to +115%34K
Outbound link8% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 96% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 219 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 3, 202638x their median

    Brand Ambassador #FreenSarocha on her way to the #ValentinoAntibiblioteca show wearing the #ValentinoGaravani #RockstudMaxxing bag. https://t.co/xLQx0DEIe1

    10K6.3K1.2K383144K viewsView on X
  • Oct 6, 202631x their median

    An afternoon at the library. As sunlight filtered through the historic Bibliothèque Sainte-Geneviève, #FreenSarocha, #JeffSatur, #NaomiWatts and #AlessandroBorghi gathered in Paris for the unveiling of #ValentinoAntibiblioteca by Alessandro Michele. https://t.co/GgJJrhmC4Q

    8.9K5.0K548131108K viewsView on X
  • Sep 17, 202617x their median

    A new journey begins with #ShunsukeMichieda. The Japanese actor, singer and member of Naniwa Danshi joins Valentino as its new Brand Ambassador. https://t.co/gUNOBRUaDz

    6.2K1.5K105123122K viewsView on X
  • Oct 1, 202615x their median

    Valentino Antibiblioteca A fashion show dedicated to what remains possible. October 4, 3:30PM CEST Live from Paris Watch it here or on https://t.co/yBrWXy66Ly #ValentinoAntibiblioteca https://t.co/ucb2xew7UK

    4.8K2.0K17995100K viewsView on X
  • Oct 4, 202612x their median

    We are now streaming Antibiblioteca, Alessandro Michele’s SS27 runway show, live from Bibliothèque Sainte-Geneviève, Paris. https://t.co/itc5UlFTXW

    3.7K1.9K20212968K viewsView on X
  • Oct 3, 202612x their median

    Brand Ambassador #ShunsukeMichieda heads to Paris in Valentino by Alessandro Michele for the #ValentinoAntibiblioteca Spring/Summer 2027 show. For the occasion, he accessorized with the #ValentinoGaravani #RockstudMaxxing bag and #StudUpSneakers. https://t.co/CJWVMbFmqd

    3.9K1.4K92191131K viewsView on X
  • Oct 4, 20268.6x their median

    #KUN wears a Valentino look by Alessandro Michele, paired with the #ValentinoGaravani #RockstudMaxxing bag and #StudUpSneakers, ahead of the #ValentinoAntibiblioteca show. https://t.co/aSlrgDS0gv

    2.6K77254521341K viewsView on X
  • Oct 2, 20267.6x their median

    Valentino Antibiblioteca, revealed in Paris. Discover Alessandro Michele’s Spring/Summer 2027 collection, presented at the Bibliothèque Sainte-Geneviève in Paris. October 4th, 3:30 PM CEST #ValentinoAntibiblioteca https://t.co/ZFPhRz154M

    2.6K894912350K viewsView on X
  • Oct 9, 20266.9x their median

    Some stories stay with us. At Valentino Antibiblioteca, Friends of the House share their favorite narratives and the stories that continue to spark imagination. #ValentinoAntibiblioteca https://t.co/LQs70xD5jP

    2.0K1.0K1904577K viewsView on X
  • Aug 31, 20266.1x their median

    All dressed up for an evening at the Rockstud Salon. Brand Ambassadors LIZ and REI from IVE were seen in Ginza in full looks from #ValentinoInterferenze. To complement their outfits, they each chose the #ValentinoGaravani #Rockstud heels and #DeVainBag. https://t.co/I56HJRQu90

    2.3K543151372K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#valentinoantibiblioteca#valentinogaravani#rockstudmaxxing#alessandromichele#freensarocha

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 478 interactions against 2.3M followers, an engagement rate of 0.021%. Measured over 25 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 29K times each, and 1.67% of those impressions turn into an interaction. That is about 1.24% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 10:00 UTC, and Wednesday is the busiest day of the week. Of the 25 posts sampled, 96% carry an image or video, 44% are part of a thread and 8% link out. The account's strongest tracked post pulled 18K interactions, about 38x its own typical post. Recurring topics include #valentinoantibiblioteca, #valentinogaravani, #rockstudmaxxing.

What is Valentino's engagement rate on X?
Valentino (@MaisonValentino) has an engagement rate of 0.021%, based on the median interactions across 25 original posts from the last 30 days against 2,307,006 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.021%, Valentino sits above the 10th percentile of the 204,798 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MaisonValentino have real engagement?
Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MaisonValentino post?
Most posts go out around 10:00 UTC, and Wednesday is its busiest day, at roughly 1.33 posts per day across the measured window.

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