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Mahindra Group engagement report

@MahindraRise - 1.3M followers on X

Measured over 48 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Bottom quarter for its size
Per follower
0.003%
of 1.3M followers
Per impression
0.814%
3.9K views on a typical post
Reach
0.3%
of its followers see a post
Typical post
32
interactions (median)
Saved
0.013%
0 bookmarks on a typical post
Posting rate
2.7/day
active 87% of days
Peak time
09:00 UTC
Tuesday

A typical post picks up 32 interactions against 1.3M followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 22% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.814% of those impressions turn into an interaction. That is about 0.304% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 98% carry an image or video, 6% are part of a thread and 8% link out. The account's strongest tracked post pulled 12K interactions, about 388x its own typical post. Recurring topics include #be6sporteq, #mahindrablazo, #mahindraelectricoriginsuvs.

Measured over 48 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #be6sporteq, #mahindrablazo, #mahindraelectricoriginsuvs.

Compared with accounts its own size

Mahindra Group's engagement rate beats 22% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.003%, Mahindra Group sits above the 10th percentile of the 10,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.

p100.001%
p250.007%
p50 (median)0.05%
p750.331%
p902.50%
p99332.2%
Engagement rate as a share of followers, across the 10,985 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 369,134 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.05%
75th percentile0.331%
90th percentile2.50%
99th percentile332.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 09:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 09:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video98% of posts+79%+73% to +85%5.8K
Outbound link8% of posts-49%-50% to -47%6.1K
Typical length-+13%+10% to +15%6.4K
  • 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 282 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 15, 2026388x their median

    The Pulse You Already Knew. Now Gone Rogue. Meet the new BE 6 SPORTEQ. https://t.co/JSxT94TOLw

    11K1.0K1541611M viewsView on X
  • Aug 4, 202687x their median

    Presenting Dunia Vich Ikko Lalkar, a Mahindra Tractors Original bringing together the world's favourite tractors and Punjab's biggest icons! @Sukhbir_Singer ki awaaz aur @ParmishVerma ka swag. Ab goonjegi ek hi awaaz OH HO HO HO! 🤩 #DuniaVichIkkoLalkar #IkkoLalkar https://t.co/k45wWJoZcd

    2.5K16610731.1M viewsView on X
  • Aug 20, 202623x their median

    Next in our Rise To Lead series, @C_T_Lakshmanan, MD & CEO – @BristleconeSCC, shares his leadership journey and the experiences that shaped his approach to leading through change, building belief and creating what’s possible.

    63075375866K viewsView on X
  • Jul 26, 202616x their median

    Indian excellence rings out across the world stage again 🇮🇳🏆 @anandmahindra | @tech_mahindra | @MahindraRise https://t.co/2cokdLVSoS

    43760779.3K viewsView on X
  • Aug 19, 202611x their median

    We are thrilled to share that we have reached 4 lac vehicles sold.. Thank you to everyone who has made this possible ... Our customers, our teams, our ecosystem partners and the GOI Sharing a special message from @anandmahindra to celebrate the occassion! https://t.co/LoCq7uFghk

    287321728.7K viewsView on X
  • Aug 18, 20267.6x their median

    What do Mahindra leaders have to say to students taking on the #MahindraRiseChallenge? Hit play and find out. 🚀 https://t.co/wqvQgJ2afm

    209141903.7K viewsView on X
  • Aug 21, 20267.4x their median

    Our journey towards a more sustainable future continues. Explore key highlights from Mahindra Group’s Sustainability Report for FY26 through this video, and see how we’re driving progress across our 'Planet Positive' commitments to Rise for a more equal world. https://t.co/lRZ1fKJZRg

    2092260153K viewsView on X
  • Aug 15, 20266.4x their median

    We are proud to be recognised as the Overall Champion under the Prime Minister’s Internship Scheme, the only company to receive this honour among 350+ participating companies. The Mahindra Group also received two Sector Champion honours, for Automotive for @Mahindra_Auto and IT & Software Development for @tech_mahindra. The awards were presented by Dr. Pallavi Govil, Secretary, Ministry of Corporate Affairs (MCA), and Shri Balamurugan D, Joint Secretary, MCA, at the PM Internship Scheme Partner Companies Recognition Ceremony, held on the eve of India’s 80th Independence Day. A recognition of our commitment to creating opportunities, building capabilities and empowering the next generation to shape India’s future. Here’s to enabling more young Indians to Rise. #PMInternshipScheme #IndependenceDay #TogetherWeRise

    1541521168.9K viewsView on X
  • Aug 20, 20265.7x their median

    Nature gives us energy that keeps renewing, and with it, the power to keep life moving. And with @MahindraSusten , we're harnessing the energy of sunlight and wind to power what matters, businesses, farms, infrastructure, homes and the ambitions of people across India. This Akshay Urja Diwas, we celebrate renewable energy for what it can make possible today, and for the possibilities it can keep creating tomorrow. #MahindraSusten #MahindraRise #AkshayUrjaDiwas #RenewableEnergy #SustainableFuture #RiseForAMoreEqualWorld

    16220102.1K viewsView on X
  • Aug 14, 20265.4x their median

    Every transporter dreams of taking profits to new heights.​ Today, that dream takes flight.​ ​Presenting the all-new Mahindra BLAZO i-TRK. ​ India's #ProfitKaRocket.​ #MahindraTruckAndBus #MahindraBLAZO https://t.co/AG2UPP5Mh5

    13833203.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#be6sporteq#mahindrablazo#mahindraelectricoriginsuvs#mahindratruckandbus#mahindra

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 32 interactions against 1.3M followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 22% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.814% of those impressions turn into an interaction. That is about 0.304% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 98% carry an image or video, 6% are part of a thread and 8% link out. The account's strongest tracked post pulled 12K interactions, about 388x its own typical post. Recurring topics include #be6sporteq, #mahindrablazo, #mahindraelectricoriginsuvs.

What is Mahindra Group's engagement rate on X?
Mahindra Group (@MahindraRise) has an engagement rate of 0.003%, based on the median interactions across 48 original posts from the last 30 days against 1,270,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.003%, Mahindra Group sits above the 10th percentile of the 10,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MahindraRise have real engagement?
Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MahindraRise post?
Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 2.7 posts per day across the measured window.

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