Mahindra Group engagement report
@MahindraRise - 1.3M followers on X
Measured over 48 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 32 interactions against 1.3M followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 22% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.814% of those impressions turn into an interaction. That is about 0.304% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 98% carry an image or video, 6% are part of a thread and 8% link out. The account's strongest tracked post pulled 12K interactions, about 388x its own typical post. Recurring topics include #be6sporteq, #mahindrablazo, #mahindraelectricoriginsuvs.
Measured over 48 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #be6sporteq, #mahindrablazo, #mahindraelectricoriginsuvs.
Compared with accounts its own size
Mahindra Group's engagement rate beats 22% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 6 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 48% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.003%, Mahindra Group sits above the 10th percentile of the 10,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.05% |
| 75th percentile | 0.331% |
| 90th percentile | 2.50% |
| 99th percentile | 332.2% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 8% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 8% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 282 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 15, 2026388x their median
The Pulse You Already Knew. Now Gone Rogue. Meet the new BE 6 SPORTEQ. https://t.co/JSxT94TOLw
- Aug 4, 202687x their median
Presenting Dunia Vich Ikko Lalkar, a Mahindra Tractors Original bringing together the world's favourite tractors and Punjab's biggest icons! @Sukhbir_Singer ki awaaz aur @ParmishVerma ka swag. Ab goonjegi ek hi awaaz OH HO HO HO! 🤩 #DuniaVichIkkoLalkar #IkkoLalkar https://t.co/k45wWJoZcd
- Aug 20, 202623x their median
Next in our Rise To Lead series, @C_T_Lakshmanan, MD & CEO – @BristleconeSCC, shares his leadership journey and the experiences that shaped his approach to leading through change, building belief and creating what’s possible.
- Jul 26, 202616x their median
Indian excellence rings out across the world stage again 🇮🇳🏆 @anandmahindra | @tech_mahindra | @MahindraRise https://t.co/2cokdLVSoS
- Aug 19, 202611x their median
We are thrilled to share that we have reached 4 lac vehicles sold.. Thank you to everyone who has made this possible ... Our customers, our teams, our ecosystem partners and the GOI Sharing a special message from @anandmahindra to celebrate the occassion! https://t.co/LoCq7uFghk
- Aug 18, 20267.6x their median
What do Mahindra leaders have to say to students taking on the #MahindraRiseChallenge? Hit play and find out. 🚀 https://t.co/wqvQgJ2afm
- Aug 21, 20267.4x their median
Our journey towards a more sustainable future continues. Explore key highlights from Mahindra Group’s Sustainability Report for FY26 through this video, and see how we’re driving progress across our 'Planet Positive' commitments to Rise for a more equal world. https://t.co/lRZ1fKJZRg
- Aug 15, 20266.4x their median
We are proud to be recognised as the Overall Champion under the Prime Minister’s Internship Scheme, the only company to receive this honour among 350+ participating companies. The Mahindra Group also received two Sector Champion honours, for Automotive for @Mahindra_Auto and IT & Software Development for @tech_mahindra. The awards were presented by Dr. Pallavi Govil, Secretary, Ministry of Corporate Affairs (MCA), and Shri Balamurugan D, Joint Secretary, MCA, at the PM Internship Scheme Partner Companies Recognition Ceremony, held on the eve of India’s 80th Independence Day. A recognition of our commitment to creating opportunities, building capabilities and empowering the next generation to shape India’s future. Here’s to enabling more young Indians to Rise. #PMInternshipScheme #IndependenceDay #TogetherWeRise
- Aug 20, 20265.7x their median
Nature gives us energy that keeps renewing, and with it, the power to keep life moving. And with @MahindraSusten , we're harnessing the energy of sunlight and wind to power what matters, businesses, farms, infrastructure, homes and the ambitions of people across India. This Akshay Urja Diwas, we celebrate renewable energy for what it can make possible today, and for the possibilities it can keep creating tomorrow. #MahindraSusten #MahindraRise #AkshayUrjaDiwas #RenewableEnergy #SustainableFuture #RiseForAMoreEqualWorld
- Aug 14, 20265.4x their median
Every transporter dreams of taking profits to new heights. Today, that dream takes flight. Presenting the all-new Mahindra BLAZO i-TRK. India's #ProfitKaRocket. #MahindraTruckAndBus #MahindraBLAZO https://t.co/AG2UPP5Mh5
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 32 interactions against 1.3M followers, an engagement rate of 0.003%. Measured over 48 original posts, its engagement rate beats 22% of 1,003 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 3.9K times each, and 0.814% of those impressions turn into an interaction. That is about 0.304% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 48 posts sampled, 98% carry an image or video, 6% are part of a thread and 8% link out. The account's strongest tracked post pulled 12K interactions, about 388x its own typical post. Recurring topics include #be6sporteq, #mahindrablazo, #mahindraelectricoriginsuvs.
- What is Mahindra Group's engagement rate on X?
- Mahindra Group (@MahindraRise) has an engagement rate of 0.003%, based on the median interactions across 48 original posts from the last 30 days against 1,270,885 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.003%, Mahindra Group sits above the 10th percentile of the 10,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MahindraRise have real engagement?
- Its engagement rate beats 22% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MahindraRise post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 2.7 posts per day across the measured window.