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Magno Malta engagement report

@MagnoMalta - 1.4M followers on X

Measured over 9 original posts from a 30-day window, last computed on August 23, 2026.

Engagement

Top 10% for its size
Per follower
0.478%
of 1.4M followers
Per impression
16.3%
41K views on a typical post
Reach
2.93%
of its followers see a post
Typical post
6.8K
interactions (median)
Saved
0.08%
33 bookmarks on a typical post
Posting rate
0.33/day
active 27% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 6.8K interactions against 1.4M followers, an engagement rate of 0.478%. Measured over 9 original posts, its engagement rate beats 95% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 41K times each, and 16.3% of those impressions turn into an interaction. That is about 2.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video. The account's strongest tracked post pulled 34K interactions, about 5.1x its own typical post.

Measured over 9 original posts from a 30-day window, last computed on August 23, 2026.

Compared with accounts its own size

Magno Malta's engagement rate beats 95% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 100% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.478%, Magno Malta sits above the 75th percentile of the 10,326 accounts in this comparison. That places it in the top 25% band, which runs 0.321% to 2.48%.

p100.001%
p250.007%
p50 (median)0.048%
p750.321%
p902.48%
p99354.0%
Engagement rate as a share of followers, across the 10,326 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 442,521 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.007%
50th percentile0.048%
75th percentile0.321%
90th percentile2.48%
99th percentile354.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 96%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%15K
01:00 UTC+4%15K
02:00 UTC-1%14K
03:00 UTC-2%15K
04:00 UTC-5%12K
05:00 UTC-5%12K
06:00 UTC-7%13K
07:00 UTC-6%14K
08:00 UTC-7%17K
09:00 UTC-2%19K
10:00 UTC-2%20K
11:00 UTC-2%22K
12:00 UTC-1%24K
13:00 UTC+1%27K
14:00 UTC-2%29K
15:00 UTC-1%30K
16:00 UTC-1%30K
17:00 UTC-1%28K
18:00 UTC+1%25K
19:00 UTC0%24K
20:00 UTC0%22K
21:00 UTC+1%19K
22:00 UTC+1%17K
23:00 UTC+1%15K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 96%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%59K
Monday+8%72K
Tuesday+1%94K
Wednesday-4%78K
Thursday-3%71K
Friday-5%73K
Saturday+2%64K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video89% of posts+79%+73% to +85%5.8K
Outbound link0% of posts-49%-50% to -47%6.1K
Typical length-+13%+10% to +15%6.4K
  • 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
  • Its average post runs 630 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 1, 20265.1x their median

    🚨MINISTRO MARCO AURÉLIO MELLO DEU AULA de direito e foi claro: NÃO HOUVE tentativa de GOLPE! "O Supremo não é competente para julgar baderneiros do 08 de janeiro e nem ex-presidente da República. Tentativa de golpe sem apoio das Forças armadas? É impensável!" QUE AULA! https://t.co/FPgj21HTw1

    26K7.6K292164198K viewsView on X
  • Apr 1, 20264.7x their median

    Me convença que esta mulher precisa esperar 1 semana até um juiz conceder medida protetiva contra este vagabundo covarde… e que um Delegado de Polícia não pode fazê-lo imediatamente. Se me convencer, retiro meu projeto de lei! E meu PL ainda prevê que um juiz precisa confirmar em até 24 horas.

    25K5.0K1.9K2161.3M viewsView on X
  • Mar 7, 20264.5x their median

    Alexandre de Moraes deve RENUNCIAR, pelo bem da democracia e do Judiciário brasileiro! Ou sofrer, imediatamente, processo de impeachment no Senado Federal. As mensagens reveladas escancaram que ele atuava como advogado de fato. Era parte interessada nas demandas. Isso é absolutamente incompatível com a função e configura crime. Não há mais qualquer condição de permanência no cargo. Outro escândalo é o Procurador-Geral da República (PGR), Paulo Gonet, até agora não ter aberto investigação contra Moraes. As instituições precisam ser preservadas das pessoas que as envergonham!

    23K6.5K1.2K215270K viewsView on X
  • Jan 6, 20264.5x their median

    Hoje, como combinado, minha visita seria feita após Michelle. Cheguei à Polícia Federal e, estranhamente, ela ainda não havia entrado, pois ficamos sabendo que médicos estavam averiguando uma queda de meu pai. Não entendi. Após vê-lo, notei um hematoma no rosto e os pé sangrando; perguntei o que havia ocorrido e, nitidamente atordoado, ele mudou de assunto. Posteriormente, conversei com @Mi_Bolsonaro , que estava nitidamente - e de forma compreensível - muito apreensiva, pois, ao conversar com ele, soube que caiu na madrugada após um possível pesadelo, mas ele não soube informar o horário nem como aconteceu. A Polícia só percebeu que o fato havia ocorrido pela manhã, ao destrancarem a porta do quarto e encontrarem o velho atordoado. Diante desse breve histórico, pedimos averiguações médicas, que foram realizadas, e agora fomos informados de que o Presidente só pode ir ao hospital se os advogados protocolarem uma petição ao STF. Já se passaram horas, e todos estamos abalados e agindo - imagine meu pai. Relatórios estão sendo preparados para medidas posteriores, visando à manutenção de sua vida, visto que ele também possui labirintite e, lamentavelmente, não está sendo acompanhado como deveria, inclusive tendo um fisioterapeuta impedido, por duas vezes, de atuar para tratar do assunto correlato na prisão. Michelle está em contato com os responsáveis, e eu a acompanho neste momento até a POSSÍVEL liberação do meu pai para exames, se ainda estiver vivo. Estamos o esperando há cerca de duas horas no hospital! Meu Deus!

    21K5.2K3.0K520598K viewsView on X
  • Jan 19, 20264.3x their median

    Moraes manda soltar homem com 12 pedras de crack e diz que isso não justifica prisão. O crime que assusta ele é o batom e Bíblia, aí sim é cadeia pesada. https://t.co/UZgcqUfAqF

    23K5.8K620140123K viewsView on X
  • Jan 10, 20263.7x their median

    Falou alguma mentira ? 😏 https://t.co/yWH6IuEwOR

    19K5.2K294230359K viewsView on X
  • Jun 18, 20263.7x their median

    Ontem, Lula disse que não era esquerdista. Hoje é capaz de dizer que não conhece Jaques Wagner - líder do governo Lula. #CpiDoMasterJá #PTMaster

    20K4.4K86895151K viewsView on X
  • Jun 18, 20263.6x their median

    Falta quanto pra mídia falar que ele era Bolsonarista? https://t.co/eA3mNptJAt

    19K3.7K1.1K94138K viewsView on X
  • Apr 29, 20263.0x their median

    Na TV do Governo era o carcereiro maior, na CCJ nunca nem viu. https://t.co/7gXjVtGe42

    16K3.6K69911094K viewsView on X
  • May 20, 20262.9x their median

    VITÓRIA!! CHEGA DE “MISSÃO DADA, MISSÃO CUMPRIDA” DELES. GANHAMOS TEMPO P/MOBILIZAR #acordabrasil Urgente: conseguimos uma conquista p/ a sociedade agora há pouco no Plenário do @senadofederal! Sua mobilização contatando os senadores funcionou e adiamos uma votação - no mínimo inoportuna- do LULA!! No caso do ex ministro do TSE q, na posse do Lula , disse a Moraes: MISSÃO DADA É MISSÃO CUMPRIDA! O nome dele é Benedito Gonçalves cujo filho esbanjou em vídeos de farra e luxúria c/ muito dinheiro e os vídeos de quem divulgou foram CENSURADOS além de outros caos mal explicados como a da sua relatoria contra @deltanmd - deputado mais votado do Paraná onde o ministro deveria ter se declarado impedido pois ele foi citado na delação do empreiteiro Léo Pinheiro na Lava Jato… Uma infeliz indicação por vários aspectos pelo q passa a República q precisa ser passada a limpo! Defendemos q o Brasil precisa de transparência, investigação profunda e responsabilidade nas indicações p/ órgãos de fiscalização e controle. Por isso nossa preocupação c/ nomes indicados como o dele em meio a um cenário de crise de confiança nas instituições. O momento exige cautela, respeito ao interesse público e compromisso real no combate à corrupção. Paz & Bem

    15K4.0K422108172K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 6.8K interactions against 1.4M followers, an engagement rate of 0.478%. Measured over 9 original posts, its engagement rate beats 95% of 1,003 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 41K times each, and 16.3% of those impressions turn into an interaction. That is about 2.93% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.33 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 9 posts sampled, 89% carry an image or video. The account's strongest tracked post pulled 34K interactions, about 5.1x its own typical post.

What is Magno Malta's engagement rate on X?
Magno Malta (@MagnoMalta) has an engagement rate of 0.478%, based on the median interactions across 9 original posts from the last 30 days against 1,414,011 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.478%, Magno Malta sits above the 75th percentile of the 10,326 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MagnoMalta have real engagement?
Its engagement rate beats 95% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MagnoMalta post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 0.33 posts per day across the measured window.

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