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Madonna engagement report

@Madonna - 2.7M followers on X

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026.

Engagement

Top 10% for its size
Per follower
0.427%
of 2.7M followers
Per impression
6.69%
174K views on a typical post
Reach
6.38%
of its followers see a post
Typical post
12K
interactions (median)
Saved
0.138%
239 bookmarks on a typical post
Posting rate
0.4/day
active 30% of days
Peak time
16:00 UTC
Monday

A typical post picks up 12K interactions against 2.7M followers, an engagement rate of 0.427%. Measured over 11 original posts, its engagement rate beats 97% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 174K times each, and 6.69% of those impressions turn into an interaction. That is about 6.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 55% link out. The account's strongest tracked post pulled 206K interactions, about 25x its own typical post. Recurring topics include #eugenesouleiman, #marcelogutierrez, #maryhoward.

Measured over 11 original posts from a 30-day window, last computed on September 1, 2026. Recurring tags: #eugenesouleiman, #marcelogutierrez, #maryhoward.

Compared with accounts its own size

Madonna's engagement rate beats 97% of the tracked X accounts closest to it in follower count (3,899 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 98% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.427%, Madonna sits above the 50th percentile of the 37,582 accounts in this comparison. That places it in the above the median band, which runs 0.081% to 0.439%.

p100.002%
p250.012%
p50 (median)0.081%
p750.439%
p902.10%
p99158.1%
Engagement rate as a share of followers, across the 37,582 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 105,409 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.439%
90th percentile2.10%
99th percentile158.1%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%53K
01:00 UTC-2%53K
02:00 UTC-3%52K
03:00 UTC-4%55K
04:00 UTC-6%44K
05:00 UTC-4%43K
06:00 UTC-4%50K
07:00 UTC-5%54K
08:00 UTC-4%63K
09:00 UTC-3%72K
10:00 UTC-2%75K
11:00 UTC-3%81K
12:00 UTC-2%90K
13:00 UTC-2%98K
14:00 UTC-3%101K
15:00 UTC-2%105K
16:00 UTC-4%102K
17:00 UTC-3%95K
18:00 UTC-1%88K
19:00 UTC-2%83K
20:00 UTC-1%77K
21:00 UTC-1%69K
22:00 UTC-2%60K
23:00 UTC-2%53K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%238K
Monday0%302K
Tuesday-3%302K
Wednesday-1%257K
Thursday-2%250K
Friday-3%259K
Saturday+3%233K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • May 14, 202625x their median

    The world's biggest stage. An even bigger purpose. On July 19, the FIFA World Cup 2026™ Final Halftime Show is coming to New York New Jersey Stadium, featuring superstars @Madonna , @shakira , and @bts_bighit , curated by @coldplay ‘s Chris Martin!   A FIFA World Cup first, the Halftime Show supports the FIFA Global Citizen Education Fund, a landmark initiative working to raise $100 USD million to expand access to quality education and football for children around the world. Throughout the tournament, USD 1 from every ticket sold to FIFA World Cup 2026™ matches will be donated to the Fund.

    125K72K3.4K5.1K2.5M viewsView on X
  • Apr 27, 202611x their median

    We’ve got something to say about it. ♥️ @SabrinaAnnLynn Bring Your Love, April 30th 3:00pm PST https://t.co/sPuYUxhy52

    101K18K1.5K2.9K3.8M viewsView on X
  • May 4, 20266.8x their median

    I Have A Confession…… https://t.co/hcMvfsTVlM

    69K9.1K6426253.5M viewsView on X
  • Apr 24, 20265.1x their median

    Motha made something, just for you 😈 Pre-order the Grindr Edition of CONFESSIONS II now in the @Grindr app https://t.co/0yK5zaRKW6

    52K4.6K6982.3K5.8M viewsView on X
  • May 20, 20264.9x their median

    If your Dance floor feels dead Maybe you’re playing the wrong music. 🪩 https://t.co/GDDNv7TMjA

    47K6.2K9792.1K2.3M viewsView on X
  • Jul 12, 20264.8x their median

    🪩💜🪩🩷🪩💙🪩❤️🪩💛🪩 https://t.co/iOIek4tBHS

    48K6.1K1.0K359832K viewsView on X
  • Mar 23, 20265.2x their median

    Like A Virgin……again and again. 🇮🇹 #juliagarner https://t.co/aCeuJOMNdz

    44K4.2K6986061.2M viewsView on X
  • Apr 30, 20263.6x their median

    I’ve got something I want to talk about………….. @SabrinaAnnLynn https://t.co/hiayBN1EMx

    34K6.9K641452887K viewsView on X
  • Jul 13, 20263.1x their median

    Words cannot express how Grateful and Surprised I am By the incredible reception Confessions on a dance Floor has received !! Thank You -to everyone who has been a part of this and who has helped make this dream come true. Especially my fans. The Goodwill and positivity has been incredible. I’m still pinching myself. I can’t believe it’s # 1 all around the world. 🎉🥳 🪩. My dream was to make people dance this summer!! To bring people JOY! Dreams do come true. Thanks and love! ♥️💃

    31K4.3K1.1K384828K viewsView on X
  • Jul 3, 20262.9x their median

    Everyone here is a work of Art Confessions II Out Now 🪩🩷 https://t.co/doiwZnPBzj

    29K4.3K399137400K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#eugenesouleiman#marcelogutierrez#maryhoward#naomiyasuda#rafaelpavarotti

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 12K interactions against 2.7M followers, an engagement rate of 0.427%. Measured over 11 original posts, its engagement rate beats 97% of 3,899 tracked accounts of a similar size. Comparing inside a size band matters here: engagement rate falls as accounts grow, so a raw rate would mostly just re-measure the follower count. Posts are seen about 174K times each, and 6.69% of those impressions turn into an interaction. That is about 6.38% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.4 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 16:00 UTC, and Monday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video and 55% link out. The account's strongest tracked post pulled 206K interactions, about 25x its own typical post. Recurring topics include #eugenesouleiman, #marcelogutierrez, #maryhoward.

What is Madonna's engagement rate on X?
Madonna (@Madonna) has an engagement rate of 0.427%, based on the median interactions across 11 original posts from the last 30 days against 2,721,188 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.427%, Madonna sits above the 50th percentile of the 37,582 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Madonna have real engagement?
Its engagement rate beats 97% of the tracked X accounts closest to it in follower count (3,899 accounts), which puts it in the top 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Madonna post?
Most posts go out around 16:00 UTC, and Monday is its busiest day, at roughly 0.4 posts per day across the measured window.

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