Richard Mabala engagement report
@MabalaMakengeza - 305K followers on X
Measured over 10 original posts from a 30-day window, last computed on October 17, 2026.
Engagement
A typical post picks up 138 interactions against 305K followers, an engagement rate of 0.045%. Measured over 10 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.9K times each, and 2.35% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 50% carry an image or video and 20% link out. The account's strongest tracked post pulled 60K interactions, about 434x its own typical post.
Measured over 10 original posts from a 30-day window, last computed on October 17, 2026.
Compared with accounts its own size
Richard Mabala's engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 67% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.045%, Richard Mabala sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 11:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 50% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 20% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | no effect | -2% to -1% | 42K |
- 50% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 20% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 278 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 4, 2026434x their median
China is putting scientists on public screens and treating them like national celebrities, we are so fucked https://t.co/rChag3WA4l
- Aug 20, 202623x their median
If AI can answer every question, what should schools actually teach?
- Sep 30, 202612x their median
🥁 https://t.co/1usR5OfQET
- Aug 16, 202612x their median
Guess who funded H@mas? https://t.co/YUFH5DuU5F
- Aug 18, 20255.2x their median
Today, marks ONE YEAR since you were ABDUCTED and later KILLED I miss you more and more each passing day! But knowing you’re forever in my heart fills me with strength and courage. I love you @DEUSDEDITHSOKA❤️💔 REST is impossible until JUSTICE is DONE. 1 Thessalonians 4:13-18 https://t.co/USlUXBncd8
- Oct 6, 20264.9x their median
French students are blocking schools and demanding more teachers, better facilities and shorter days. The student protests continue to spread while police violence draws criticism. Al Jazeera's Natacha Butler reports. https://t.co/vhGSQ3tqXm
- Aug 29, 20264.7x their median
Msaada tutani. Nawatafuta waliosoma literature in English A Level miaka ya 70 hasa 1973 na kuendelea kutoka Tabora Girls na Korogwe Girls. Nitafurahi sana kuwasiliana nao inbox.
- Aug 23, 20263.9x their median
The black middle class, freshly arrived at the gates of economic stability, is pouring its children into elite, multiracial schools. Spaces once designed without them in mind. And at first glance, this seems like progress. The uniforms are crisp. The school fees are a declaration of victory. The accents are polished. The English is fluent. The world applauds. But, taste is never neutral. It’s a system of distinction. It decides who belongs and who pretends to. If you must erase your story to access the room, it was never a room worth entering. Cultural capital is more than education. It’s a form of social weaponry: * It's the way you speak, * The books you quote, * The food you prefer, * The way you frame an idea, * The subtle mocking of what’s “too African,” “too rural,” or “too loud.” This plays out ruthlessly in elite schools, boardrooms & brunches. A child fluent in English but tongue-tied in mother language. A young man who can break down Shakespeare but flinches when his Gogo speaks. A daughter ashamed to bring her mom to Speech Day because “she doesn’t fit in. This isn’t just a loss of language but,it’s a loss of self recognition. They taught you how to speak English with dignity but forgot to teach you how to carry your name with honour. Social capital ~relationships, networks & trust is another form of invisible currency. Those with inherited networks often don't have to be the best they only need to belong to the right circles. In African schools: * White learners inherit professional networks through parents and generational affluence. * Black learners, despite academic excellence, often lack these relational bridges. * They graduate with knowledge but not access. You have the degrees. They have the invitations. The black child is taught to master the system but never invited to redesign it. Language is a hierarchy. It is not merely communication, it is legitimacy. Prestige. Access. Africa's black middle class often enforces English only households, not just for fluency, but as a perceived weapon against poverty. But the child grows: * Fluent in grammar, but illiterate in lineage. * Educated in Science, but disconnected from Spirit. * Comfortable in coffee shops, but anxious at ancestral ceremonies. They are fluent in the language of the system but stutter when speaking to their own soul. Social elevation without cultural anchoring creates orphans of identity. Many black children of the middle class now exist in a liminal space: * Too “black” for white spaces. * Too “white” for black spaces. * Belonging nowhere. Floating everywhere. And what is worse this exile is wrapped in applause. It looks like success. It smells like progress. It tastes like inclusion. But it feels like displacement. The goal is not to be accepted into elite systems. The goal is to build sacred spaces where your full self is honoured without apology. 1. Remember the Codes Decode the tastes, languages, and behaviors that rule the elite but don’t become seduced by them. Study them to master the system, not to lose yourself in it. 2. Reclaim Your Cultural Capital Celebrate your mother tongue. Relearn the proverbs. Bring your ancestors to your future. The man who forgets his language forgets the map back home. 3. Rebuild Your Own Institutions Build schools where African languages are mediums of science. Build think tanks where ancestral wisdom sits with artificial intelligence. Create spaces where success is measured not by assimilation, but by alignment with purpose, heritage and dignity. Victory is not when your child gets accepted into a private school. It’s when they walk into that school, fully African, fully excellent and never ever forget where home is. The most sacred success is not upward mobility. It’s rooted mobility.Not merely having more but becoming more without losing yourself. Because if you trade your soul for a seat at the table, you haven’t won. You’ve just learned how to disappear… politely.
- Aug 15, 20263.1x their median
Jamani nammiss waziri mkuu
- Sep 27, 20262.8x their median
Tuchimlauma chana huyu bochi wa chama. Wachipomkana ina maana amechema ukweli wa mabochi wenchake
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 138 interactions against 305K followers, an engagement rate of 0.045%. Measured over 10 original posts, its engagement rate beats 45% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 5.9K times each, and 2.35% of those impressions turn into an interaction. That is about 1.92% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 11:00 UTC, and Wednesday is the busiest day of the week. Of the 10 posts sampled, 50% carry an image or video and 20% link out. The account's strongest tracked post pulled 60K interactions, about 434x its own typical post.
- What is Richard Mabala's engagement rate on X?
- Richard Mabala (@MabalaMakengeza) has an engagement rate of 0.045%, based on the median interactions across 10 original posts from the last 30 days against 304,809 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.045%, Richard Mabala sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MabalaMakengeza have real engagement?
- Its engagement rate beats 45% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MabalaMakengeza post?
- Most posts go out around 11:00 UTC, and Wednesday is its busiest day, at roughly 1.67 posts per day across the measured window.