Margarita Simonyan engagement report
@M_Simonyan - 556K followers on X
Measured over 84 original posts from a 30-day window, last computed on October 13, 2026.
Engagement
A typical post picks up 168 interactions against 556K followers, an engagement rate of 0.03%. Measured over 84 original posts, its engagement rate beats 51% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.7K times each, and 2.52% of those impressions turn into an interaction. That is about 1.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 84 posts sampled, 82% carry an image or video and 30% link out. The account's strongest tracked post pulled 6.8K interactions, about 41x its own typical post.
Measured over 84 original posts from a 30-day window, last computed on October 13, 2026.
Compared with accounts its own size
Margarita Simonyan's engagement rate beats 51% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 73% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.03%, Margarita Simonyan sits above the 25th percentile of the 204,880 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 82% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 30% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 82% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 466 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Oct 7, 202641x their median
“Will you set up a Euro-Gestapo here, Ms Kallas, and lock up all of us who want peace?” — Slovak MEP Blaha asks, amid top Brussels politicians’ criticism of Russian elections. “Ms Kallas, Ms von der Leyen, you may not have noticed, but Spain is out on the streets, France is out on the streets, and here you are dealing with Russian elections. You must be joking. You criticize the Russians for holding elections, but you do not mind that Zelensky has been governing for a third year without any elections, without a mandate. You hypocrites.”
- Sep 1, 202633x their median
Zelensky is now threatening international airlines and civilian air traffic over Russia. Seems like somebody's desperate after his previous 40-day terror campaign didn't work out. https://t.co/OQCLZNMfly
- Aug 18, 202624x their median
Наши девочки уже дома – выиграли ЧЕ и взяли больше всех медалей. А Мельникова теперь семикратная. Молодцы! https://t.co/t5TPMsWSpD
- Aug 22, 202623x their median
Russian FM Sergey Lavrov hits the nail on the head, as usual: "Most of our citizens understand what we are fighting for. And it seems that we would like — as some say — for everything to go back to the way it was as soon as possible, so as not to be afraid of drones, but to leave the Nazi regime in power. This is precisely what the West is now seeking and what Zelensky is begging for, saying: let's have a truce, there's no need for any political agreements, and then we will discuss what comes next. What would this mean? It would mean that we would agree to a ceasefire while leaving in place the Nazi regime on the other side of the line of contact — the only regime in the world that has legally banned an entire language, and an official UN language at that, in education, in the media, in culture, everywhere; a regime that has banned the canonical Ukrainian Orthodox Church. These are the metastases of Nazism that have been growing in Europe in recent years and have reached Ukraine. Through a ceasefire, we would strengthen these Nazi metastases and allow them to develop further. This would be a betrayal of what our grandfathers and great-grandfathers did when they defeated Nazism — forever, as we thought at the time. But it turned out to be hard to kill."
- Aug 19, 202622x their median
YouTube сегодня удалил канал моего близкого друга, любимого режиссера, прекрасного музыканта и по совместительству ведущего программы на 'Sputnik Сербия' — Эмира Кустурицы. Добро пожаловать в клуб, мэтр! У нас тут тепло, светло и мухи не кусают. https://t.co/eIik8QHX3M
- Aug 26, 202622x their median
The Guardian (that many consider Britain’s ‘paper of record’) just admitted to straight up making up a story a decade ago. Are we surprised? Nope. How many more fakes like this have they and other self-righteous western establishment media published? Heavens only know. https://t.co/41PAM0fgzP
- Sep 1, 202620x their median
Exactly 87 years after Germany staged a false-flag attack as a pretext to start World War II, the German government is using another fabrication as a pretext to close the last Russian consulate and shut down the "Russian House" in Berlin. Some things never change, I suppose. https://t.co/fmmBUYhjcX
- Oct 6, 202614x their median
"When we made a very clear statement regarding the threats from Baltic and other NATO members — who have gotten completely out of hand — about attacking the Kaliningrad region… we were immediately assured... that NATO has no plans to attack Russia, and could never have such plans. [That] NATO is a defensive alliance," — Lavrov said. "We have heard many times that NATO is a defensive alliance, but that did not save Yugoslavia, it did not save Afghanistan, and it did not save Libya."
- Aug 25, 202612x their median
Канцлер ФРГ хочет 'принудить' Россию к мирным переговорам. Из Берлина нас уже пытались принуждать. Закончилось в Берлине. https://t.co/I8j2YxsNvL
- Aug 18, 202611x their median
Откопали в Голландии нацистского упыря Коновальца и привезли в Киев. Водили детей гроб целовать, азовцы с факелами ходили. Говорят, перезахоронят потом в украинском пантеоне, как построят. Не построят. https://t.co/zIRxeKJkXH
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 168 interactions against 556K followers, an engagement rate of 0.03%. Measured over 84 original posts, its engagement rate beats 51% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 6.7K times each, and 2.52% of those impressions turn into an interaction. That is about 1.20% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 3.1 posts a day over the last 30 days, though only 43% of days saw any activity at all. Most posts go out around 14:00 UTC, and Monday is the busiest day of the week. Of the 84 posts sampled, 82% carry an image or video and 30% link out. The account's strongest tracked post pulled 6.8K interactions, about 41x its own typical post.
- What is Margarita Simonyan's engagement rate on X?
- Margarita Simonyan (@M_Simonyan) has an engagement rate of 0.03%, based on the median interactions across 84 original posts from the last 30 days against 556,316 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.03%, Margarita Simonyan sits above the 25th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @M_Simonyan have real engagement?
- Its engagement rate beats 51% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @M_Simonyan post?
- Most posts go out around 14:00 UTC, and Monday is its busiest day, at roughly 3.1 posts per day across the measured window.