Muslim World League engagement report
@MWLOrg_en - 3.2M followers on X
Measured over 65 original posts from a 30-day window, last computed on October 25, 2026.
Engagement
A typical post picks up 274 interactions against 3.2M followers, an engagement rate of 0.009%. Measured over 65 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 100K times each, and 0.273% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 65 posts sampled, 98% carry an image or video. The account's strongest tracked post pulled 1.0K interactions, about 3.8x its own typical post.
Measured over 65 original posts from a 30-day window, last computed on October 25, 2026.
Compared with accounts its own size
Muslim World League's engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 19% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.009%, Muslim World League sits above the 10th percentile of the 204,583 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.677% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Saturday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 98% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 98% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 470 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 15, 20263.8x their median
Statement from the Muslim World League: https://t.co/MH4RsRwbmZ
- Aug 1, 20262.1x their median
The Muslim World League continues to promote awareness of the Charter of Makkah, particularly in countries with Muslim minority communities. This is carried out through a range of initiatives and programs, including integrating the Charter's principles into religious curricula and awareness campaigns. It is worth noting that the Charter was endorsed by more than 1,200 muftis and scholars, along with more than 4,500 Muslim intellectuals, who gathered in Makkah—the unifying Qibla—representing a diverse range of Islamic schools of thought and sects. The member states of the Organization of Islamic Cooperation (OIC) have adopted the Charter for implementation in their religious, educational, and cultural institutions.
- Oct 15, 20261.9x their median
“A United Voice” From across the Islamic world, the voices of prominent Islamic figures, including muftis and senior scholars, unite in strongly condemning the Houthi terrorist militia’s attacks against the Kingdom of Saudi Arabia, affirming their full solidarity with the Kingdom and their support for all measures it takes to deter the aggressors and safeguard its security and the safety of its citizens and residents. Watch highlights from the remarks of H.E. Sheikh Dr. Mohammed Al-Issa @MhmdAlissa, Secretary-General of the Muslim World League and Chairman of the Organization of Muslim Scholars, and other prominent Islamic figures.
- Oct 18, 20261.9x their median
The Muslim World League extends sincere condolences: https://t.co/pxn2cmvqBB
- Aug 22, 20261.8x their median
In confronting the root causes of drought and flood crises that threaten Somali communities, the Muslim World League is working to turn climate challenges into opportunities for safety and development. Learn about the “Beledweyne Canals Project,” which has restored safety to millions and brought growth back to the land.
- Oct 14, 20261.8x their median
Statement from the Muslim World League: https://t.co/7G6ZKtK85J
- Sep 25, 20261.8x their median
Highlights from the remarks of H.E. Sheikh Dr. Mohammed Al-Issa @MhmdAlissa, the Secretary-General of the MWL and Chairman of the Organization of Muslim Scholars, during the MWL event, AI for Everyone, featuring a range of thematic discussions, with the support and participation of the United Nations, during the High-level Week of the 81st session of the United Nations General Assembly. #UNGA81
- Sep 26, 20261.8x their median
Highlights from the remarks of H.E. Mr. Ismail Ould Cheikh Ahmed, Secretary-General of the Organization of Islamic Cooperation, at the Muslim World League’s “AI for Everyone” event, which covered various themes and was held with the support and participation of the United Nations during the High-level Week of the 81st session of the United Nations General Assembly. #UNGA81
- Sep 26, 20261.7x their median
Yesterday evening: As the “Guest of Honor” at this year’s UNHCR event—held in conjunction with the High-level Week of the 81st session of the United Nations General Assembly in New York, and attended by the High Commissioner: H.E. Sheikh Dr. Mohammed bin Abdulkarim Al-Issa @MhmdAlissa, Secretary-General of the Muslim World League and Chairman of the Organization of Muslim Scholars, delivered an address at the opening session. He highlighted the significance of charitable work in Islam, outlining its distinctive features and legislative merits, and emphasized the importance of well-governed institutional charitable action. H.E. also outlined the League’s efforts to support and advance charitable work, with a particular focus on governance and coordination through direct cooperation with the relevant government authorities in each country. He commended the League’s cooperation with UNHCR in this regard, as well as its broader engagement with relevant United Nations organizations.
- Oct 9, 20261.6x their median
Statement from the Muslim World League: https://t.co/4b5jiRFJHO
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 274 interactions against 3.2M followers, an engagement rate of 0.009%. Measured over 65 original posts, its engagement rate beats 32% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 100K times each, and 0.273% of those impressions turn into an interaction. That is about 3.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.4 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 18:00 UTC, and Saturday is the busiest day of the week. Of the 65 posts sampled, 98% carry an image or video. The account's strongest tracked post pulled 1.0K interactions, about 3.8x its own typical post.
- What is Muslim World League's engagement rate on X?
- Muslim World League (@MWLOrg_en) has an engagement rate of 0.009%, based on the median interactions across 65 original posts from the last 30 days against 3,158,846 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.009%, Muslim World League sits above the 10th percentile of the 204,583 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MWLOrg_en have real engagement?
- Its engagement rate beats 32% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MWLOrg_en post?
- Most posts go out around 18:00 UTC, and Saturday is its busiest day, at roughly 2.43 posts per day across the measured window.