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MUNAL engagement report

@MUNALmx - 1.3M followers on X

Measured over 37 original posts from a 30-day window, last computed on August 31, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.3M followers
Per impression
0.885%
2.1K views on a typical post
Reach
0.16%
of its followers see a post
Typical post
19
interactions (median)
Saved
0.093%
2 bookmarks on a typical post
Posting rate
1.4/day
active 87% of days
Peak time
16:00 UTC
Wednesday

A typical post picks up 19 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 14% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.885% of those impressions turn into an interaction. That is about 0.163% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 803 interactions, about 42x its own typical post.

Measured over 37 original posts from a 30-day window, last computed on August 31, 2026.

Compared with accounts its own size

MUNAL's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,848 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 47% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, MUNAL sits below the 10th percentile of the 37,214 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.

p100.002%
p250.012%
p50 (median)0.081%
p750.436%
p902.10%
p99160.2%
Engagement rate as a share of followers, across the 37,214 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 106,785 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.002%
25th percentile0.012%
50th percentile0.081%
75th percentile0.436%
90th percentile2.10%
99th percentile160.2%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 16:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 6%Busiest hour: 16:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%51K
01:00 UTC-2%52K
02:00 UTC-3%51K
03:00 UTC-4%54K
04:00 UTC-6%44K
05:00 UTC-4%42K
06:00 UTC-4%49K
07:00 UTC-5%53K
08:00 UTC-4%61K
09:00 UTC-3%71K
10:00 UTC-2%73K
11:00 UTC-3%80K
12:00 UTC-2%88K
13:00 UTC-2%96K
14:00 UTC-4%99K
15:00 UTC-2%103K
16:00 UTC-3%100K
17:00 UTC-2%92K
18:00 UTC-1%86K
19:00 UTC-2%81K
20:00 UTC-1%75K
21:00 UTC-1%67K
22:00 UTC-1%58K
23:00 UTC-1%52K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 5%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%234K
Monday0%294K
Tuesday-3%288K
Wednesday-1%253K
Thursday-2%247K
Friday-3%256K
Saturday+3%230K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Best tweets

  • Aug 15, 202642x their median

    “El arte debe ser como el volcán: una explosión de luz y fuerza.” 🌋✨ Hoy conmemoramos a Gerardo Murillo, “Dr. Atl”, genio rebelde que recorrió las montañas para pintar el alma geológica de México 🌄🎨 https://t.co/YZmuZSHRUf

    6281651916K viewsView on X
  • Aug 26, 202638x their median

    Hoy rendimos homenaje a José María Velasco, figura clave del arte mexicano 🇲🇽 Su mirada convirtió el paisaje del Valle de México en símbolo de identidad y orgullo. 🏔️☁️🌿 Conoce su legado en el primer piso del MUNAL🏛️✨ https://t.co/Eo1UJN5xZe

    5701319516K viewsView on X
  • Aug 16, 202620x their median

    📸 Tina Modotti: la mirada que inmortalizó la vanguardia y la Revolución 🇲🇽✨ Conmemoramos el natalicio de una de las fotógrafas más influyentes del siglo XX. Su lente capturó la vanguardia, las luchas obreras y la dignidad del pueblo mexicano, convirtiendo la fotografía en memoria y transformación social 🖼️

    29986137.1K viewsView on X
  • Jul 21, 202619x their median

    ¡Alerta de ternura en salas! 🚨🐶 En el Día Mundial del Perro, celebramos a estos fieles compañeros en el arte. Pintores capturaron su lealtad en obras donde aparecen como protagonistas o detalles ocultos 🐕✨ ¿Cuántos puedes encontrar en tu próxima visita? 👀🏛️ https://t.co/z5xVUDWkNr

    28283128.6K viewsView on X
  • Aug 25, 202616x their median

    Hoy recordamos a Adolfo Best Maugard, quien revolucionó la enseñanza del arte en México🎨 Su célebre método propuso siete elementos lineales para recrear, de forma sintética y geométrica, las formas de la naturaleza🖌️ Conoce su legado en “Arte y visualidad en el México moderno”✨ https://t.co/kbNzTTDi0R

    24564126.0K viewsView on X
  • Aug 16, 202614x their median

    Hoy conmemoramos el natalicio de Ángel Zárraga, pionero de la pintura mexicana internacional 🖌️🇲🇽 Entre España y Francia, exploró el modernismo y las vanguardias. En el MUNAL destacan “Exvoto (San Sebastián)” y “La dádiva”. Honramos su legado 🎨✨ https://t.co/dgDzEyiTWe

    20353029.2K viewsView on X
  • Jul 25, 20268.8x their median

    La fuerza y legado de la mujer afrodescendiente en el arte mexicano 🏛️🇲🇽 Hoy conmemoramos su día, reconociendo la resistencia, dignidad y aportación a nuestra historia. Muchas veces invisibilizadas, dejaron una huella profunda en el arte. En el MUNAL, esa memoria sigue viva. https://t.co/pBhaygHR2w

    13433005.8K viewsView on X
  • Aug 30, 20266.9x their median

    Imposible recorrer la Gliptoteca sin enamorarse de una pieza... 🤍 ¿Cuál es tu favorita? https://t.co/3XNuUiAMgv

    11118114.6K viewsView on X
  • Jul 23, 20265.7x their median

    44 años de historia compartida 🏛️🎨 Celebramos al Museo Nacional de Arte, hogar que resguarda siglos de identidad y patrimonio mexicano. De lo novohispano a las vanguardias, aquí viven historias y memoria. Gracias por ser parte. Celebremos nuestra cultura hoy y siempre. 🇲🇽 https://t.co/EfqMzQ6nzn

    8520125.3K viewsView on X
  • Aug 20, 20264.5x their median

    Villalpando, maestro de la luz 🎨🖌️ Hoy recordamos a Cristóbal de Villalpando, figura clave del arte novohispano. En “La Anunciación” y “Los Desposorios de la Virgen y San José”, plasmó la devoción mariana con luz, drama y movimiento ✨ https://t.co/5BAPcakMcx

    6816012.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 19 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 37 original posts, its engagement rate beats 14% of 3,848 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.1K times each, and 0.885% of those impressions turn into an interaction. That is about 0.163% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.4 post a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 37 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 803 interactions, about 42x its own typical post.

What is MUNAL's engagement rate on X?
MUNAL (@MUNALmx) has an engagement rate of 0.001%, based on the median interactions across 37 original posts from the last 30 days against 1,312,888 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, MUNAL sits below the 10th percentile of the 37,214 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MUNALmx have real engagement?
Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,848 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MUNALmx post?
Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 1.4 posts per day across the measured window.

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