Make Up Academy (MUA) engagement report
@MUAcosmetics - 73K followers on X
Measured over 1 original post from a 30-day window, last computed on October 26, 2026.
Engagement
Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 1 interaction against 73K followers, an engagement rate of 0.001%. Posts are seen about 321 times each, and 0.311% of those impressions turn into an interaction. That is about 0.437% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8 interactions, about 8.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 1 original post from a 30-day window, last computed on October 26, 2026. Recurring tag: #muacosmetics.
Where this sits in the catalog
At 0.001%, Make Up Academy (MUA) sits below the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.025% |
| 50th percentile | 0.146% |
| 75th percentile | 0.696% |
| 90th percentile | 2.61% |
| 99th percentile | 82.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 08:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | -3% | -3% to -2% | 54K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 116 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 29, 20258.0x their median
Our Heartfelt Hun Hydra Juice isn’t just a thirst trap.. it’s the real deal, honey!😉 Glow from the inside out with skin-loving hydration that tastes as good as it feels💛 Shop now for just £2 at https://t.co/XHmo7R2TC7 🛍️ #muacosmetics https://t.co/rif9OVr6ny
- Jun 3, 20263.0x their median
Behind every look is a community, a story, and a whole lot of love! 🌈✨ Here’s a little BTS from our community Pride shoot, celebrating self-expression, individuality, and the people who make this campaign so special! Your face. Your rules. 💖 #muacosmetics #yourfaceyourrules https://t.co/PmXgjfA2nH
- Jan 15, 20263.0x their median
Have you tried Lumi Base yet? Here are a few of our mystical shades ✨ head to https://t.co/XHmo7R2TC7 to pick yours up for just £6.95 🤍 #muacosmetics https://t.co/JRMKSmy5XE
- Jul 24, 20262.0x their median
POV: you’re about to PLAY with colour… 🎨🩷 06.08 #muacosmetics https://t.co/oKYI3RDlhq
- Jun 10, 20262.0x their median
If we had to take 5 products to a desert island… 👀💜 what would you take? 🧳 #muacosmetics https://t.co/JF2VTYwmnA
- May 31, 20262.0x their median
Mood because Pride month starts tomorrow… 🥹🌈🩷 #muacosmetics #pridemonth https://t.co/AqZjo4tJSn
- Jun 24, 20252.0x their median
Your morning routine just got a whole lot easier! ☕️ our makeup costs less than an actual coffee… ✨ so head to https://t.co/XHmo7R2TC7 and pick up your new makeup essentials from £3.95 🩷 #muacosmetics #affordablemakeup #BeYoutyBalms https://t.co/f8TcRyKS22
- Jun 12, 20252.0x their median
BEAUTY BALM ✨ The creamy, buildable formula glides effortlessly onto skin, blending seamlessly for a natural finish that can be intensified for more dramatic looks!🩷 Pick yours up for just £4 each at https://t.co/XHmo7R2TC7 happy mix and matching! #muacosmetics https://t.co/3JKzeLU5gv
- May 28, 20252.0x their median
Golden hour realness ☀️✨ Serving summer vibes with our Bronzed 5-shade palette - your new fave for that sunkissed stare 😍 One palette, endless glow-ups. Swipe for the ultimate golden hour shine💛 https://t.co/VdMfIjghOd
- May 26, 20252.0x their median
Struggling to buy your holiday makeup essentials?🏖️ Look no further!😎 Our Holiday Hero bundle contains everything you need to keep you looking fresh all summer☀️ Shop the Holiday Hero bundle for just £25 (worth £32.25!) at https://t.co/XHmo7R2TC7 🛍️ #muacosmetics https://t.co/7siUwNw51P
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 1 interaction against 73K followers, an engagement rate of 0.001%. Posts are seen about 321 times each, and 0.311% of those impressions turn into an interaction. That is about 0.437% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 08:00 UTC, and Sunday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 8 interactions, about 8.0x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Make Up Academy (MUA)'s engagement rate on X?
- Make Up Academy (MUA) (@MUAcosmetics) has an engagement rate of 0.001%, based on the median interactions across 1 original posts from the last 30 days against 73,440 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, Make Up Academy (MUA) sits below the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MUAcosmetics have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MUAcosmetics post?
- Most posts go out around 08:00 UTC, and Sunday is its busiest day, at roughly 0.03 posts per day across the measured window.