MTV India engagement report
@MTVIndia - 2.8M followers on X
Measured over 50 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 2 interactions against 2.8M followers, an engagement rate of 0%. Measured over 50 original posts, its engagement rate beats 2% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.078% of those impressions turn into an interaction. That is about 0.091% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 610 interactions, about 305x its own typical post. Recurring topics include #gulfpride, #hmdvibe2, #hustle5.
Measured over 50 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #gulfpride, #hmdvibe2, #hustle5.
Compared with accounts its own size
MTV India's engagement rate beats 2% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At under 0.001%, MTV India sits below the 10th percentile of the 156,027 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.1% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 4% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 4% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 447 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 5, 2026305x their median
Naye Gang Leaders ke saath, Roadies ka naya chapter begins 👊 NewGs, are ready to make their mark! Roadies Rebirth, Co-powered by SuperYou, coming soon on JioHotstar and MTV. #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #DelhiAuditions #NewGs (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Rebirth Auditions, MTV India, Delhi Auditions, Gang Leaders Reveal, NewGs Carousel)
- Sep 27, 2026276x their median
Wahi purani aag laut aayi hai ek naye andaaz mein 💪 Old rivalries, new contenders, one epic clash ⚔️ A new legacy is rising🔥 Roadies Rebirth, Co-powered by SuperYou and @DBSiggnature, starts 16th October, Fri-Sat, 7PM only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Gang Leaders, Rannvijay Singha, Nikhil Chinapa, Neha Dhupia, Prince Narula, Bani J, Abhishek Malhan,Baseer Ali, KV)
- Oct 1, 2026253x their median
Warm-up kar lo, aage ki journey kaafi action-packed hone waali hai! Ek taraf OGs ka experience, doosri taraf NewGs ka unshakable confidence. Iss season entertainment aur rivalry dono ka tadka guaranteed hai! 🔥 Let the games begin! 💪 Roadies Rebirth, co-powered by #SuperYou and @DBSiggnature, starts 16th October, Fri-Sat at 7 PM, only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #MTVIndia #JioHotstar #Roadies #GangLeaders #OGsvsNewGs #SeasonPromo (Roadies Rebirth, Roadies Season 21, Roadies, MTV, Roadies Rebirth, MTV India, JioHotstar, Gang Leaders, Rannvijay Singha, Nikhil Chinapa, Neha Dhupia, Prince Narula, Bani J, Abhishek Malhan, Baseer Ali, Season Promo)
- Sep 29, 2026169x their median
THE GANG LEADERS HAVE ENTERED THE ARENA ⚔️ OGs ko game ki aadat hai, NewGs ko game palatne ki🔥 Are you ready for the ultimate face-off? Roadies Rebirth, Co-powered by #SuperYou and @DBSiggnature, starts 16th October, Fri-Sat 7PM only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #RoadiesBattleground (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Battleground Auditions, Gang Leaders Video, MTV India, Prelaunch)
- Sep 28, 2026128x their median
The Gang serving looks like they own the room! 🥵🔥 Song Credit: Hit Squad by Paradox,Siroyi,DHADKAN, TXAMA, Dflacko Roadies Rebirth, Co-powered by #SuperYou and DB Siggnature Finest Cardamon seeds, starts 16th October, Fri-Sat 7PM only on JioHotstar & MTV. #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Battleground Auditions, Photoshoot, MTV India, Prelaunch )
- Aug 28, 202634x their median
Rannvijay is back to fuel the fire in you🔥 Iss naye safar ki shuruaat hogi aapke city se, so are you ready to earn your place in Roadies REBIRTH? See you very soon this September at: 📍Delhi 📍Chandigarh 📍Kolkata 📍Pune #MTVRoadies #RoadiesREBIRTH #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #RannvijaySingha #Rannvijay (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Rebirth Auditions, City Reveal, MTV India, JioHotstar, Rannvijay Singha, Rannvijay)
- Aug 9, 202625x their median
Round two ke liye ho jaao taiyaar, kyunki iss baar aur bhi heavy honge Hustlers ke bars! 🤯🔥 Hustle 5 Apna Homeground, co-powered by @TicTacIndia, @WildStoneIndia & @GulfOilIndia. New Episodes every Sat-Sun at 7PM on JioHotstar & MTV #Hustle5 #Hustle5ApnaHomeground #Promo https://t.co/KqB0ppv4UH
- Oct 3, 202614x their median
Roadies mein aane ka mauka baar-baar nahi milta🔥 Overthinking chhodo, this is your last shot at Roadies Rebirth! Roadies Battleground awaits!🔥 Submit your video now: https://t.co/XCoJMfk8SC Journey bula raha hai, ab tumhari baari hai 🏍️ #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #RoadiesBattlegroundAuditions #RoadiesBattleground (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Battleground Auditions, MTV India, Prelaunch)
- Jul 28, 202613x their median
Badshah ke saath EPR, Agsy, Paradox aur MC Square aa rahe hain apne Homeground par Squad Bosses banke. Hustle 5, Co-powered by @TicTacIndia, @WildStoneIndia & @GulfOilIndia. Starts 8th August | Sat & Sun | 7 PM | JioHotstar & MTV. Bangers loading. Stay tuned. #Hustle5 #KV https://t.co/Q9LulADh2q
- Sep 30, 202612x their median
Sirf Roadies dekhte rehna hai, ya khud journey ka hissa banna hai? Agar hai confidence, toh prove why you’re fit to be a Roadie! 🔥 Roadies Battleground awaits!🔥 Submit your video now: https://t.co/XCoJMfk8SC Sochne ka nahi, kar dikhane ka waqt aa gaya hai! #MTVRoadies #RoadiesRebirth #Season21 #RoadiesSS21 #MTVIndia #JioHotstar #Roadies #RoadiesBattlegroundAuditions #RoadiesBattleground (Roadies Rebirth, Roadies Season 21, Roadies Auditions, Roadies, MTV Roadies, Roadies Battleground Auditions, MTV India, Prelaunch)
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 2 interactions against 2.8M followers, an engagement rate of 0%. Measured over 50 original posts, its engagement rate beats 2% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.6K times each, and 0.078% of those impressions turn into an interaction. That is about 0.091% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 50 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 610 interactions, about 305x its own typical post. Recurring topics include #gulfpride, #hmdvibe2, #hustle5.
- What is MTV India's engagement rate on X?
- MTV India (@MTVIndia) has an engagement rate of 0%, based on the median interactions across 50 original posts from the last 30 days against 2,821,103 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At under 0.001%, MTV India sits below the 10th percentile of the 156,027 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MTVIndia have real engagement?
- Its engagement rate beats 2% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MTVIndia post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 1.73 posts per day across the measured window.