MTN South Africa engagement report
@MTNza - 1.0M followers on X
Measured over 20 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 13 interactions against 1.0M followers, an engagement rate of 0.001%. Measured over 20 original posts, its engagement rate beats 14% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.447% of those impressions turn into an interaction. That is about 0.288% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 750 interactions, about 58x its own typical post. Recurring topics include #mtn8, #mtnyiyo, #wafawafa.
Measured over 20 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #mtn8, #mtnyiyo, #wafawafa.
Compared with accounts its own size
MTN South Africa's engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,758 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 30% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.001%, MTN South Africa sits below the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 10, 202658x their median
☀️ Ditch the cold and chase the sun! We're giving one lucky winner a R20 000 travel voucher, and entering couldn't be easier. Tell us: If you could escape anywhere right now, where would you go and who would you take with you? ✈️🌴 Comment below for your chance to win. T&Cs apply. #MTNWinterWinners
- Jul 17, 202651x their median
✈️ WIN a R20 000 travel voucher! Beach getaway, bush escape, or city adventure—which would you choose? 🌊🦁🏙️ Comment with your dream holiday destination, and you could be one step closer to making it a reality. T&Cs apply. #MTNWinterWinners https://t.co/iPZhjo6nya
- Jul 18, 20265.8x their median
Today, we honour Tata Madiba, a leader whose courage, compassion and unwavering belief in people continue to inspire South Africans. This Mandela Day, we're reminded that meaningful change begins with each of us. Through small acts of service and by working together, we can help create stronger, more connected communities. As MTN South Africa, we're committed to connecting people, creating opportunities and supporting the progress of our nation. "It always seems impossible until it's done." ~ President Nelson Rolihlahla Mandela #MandelaDay #DoingGoodTogether
- Jun 29, 20265.2x their median
Whether you’re an early bird or a night owl, you’re a Move Maker. Big days, late nights, early starts, it’s all about the moves you’re making. Tell us your big moves for a chance to win data vouchers. #MTNMoveMakers https://t.co/BoZTOISL3k
- Aug 12, 20262.8x their median
The story of Women's Month is not only about the women who marched in 1956. It is also about every woman who has found the courage to speak up, step forward, overcome adversity, support others or pursue a dream. Progress is built through individual acts of courage, repeated over generations. 70 Years of Courage. Impact. Possibility. https://t.co/5uLpv60zXl #IamWoman #WomensMonth
- Jul 9, 20262.6x their median
✈️Hello holiday mode. Goodbye winter blues. Sign up or upgrade with MTN for a chance to WIN your share of R1 MILLION in travel vouchers. This winter, your next getaway could be just around the corner. Visit your nearest MTN store and enter today. T&Cs apply. #MTNWinterWinners https://t.co/inOGlEHWso
- Jul 22, 20262.5x their median
🔥 Warm up your winter with MTN. Sign up or upgrade and stand a chance to WIN your share of R1 MILLION in travel vouchers. From sunny escapes to bucket-list adventures, your next holiday could be closer than you think. Visit your nearest MTN store today and enter to become a Winter Winner. T&Cs apply. #MTNWinterWinners
- Jul 3, 20262.3x their median
One flip. One winner. One unforgettable moment! 🎉 KZN's newest #MTNFlipAndWin champion just cashed in this past weekend in Piet Retief. Your turn next? Download the MTN App and start flipping: https://t.co/9sQK83vHaH https://t.co/YUwsBjd6kB
- Aug 3, 20262.0x their median
Seventy years ago, South African women marched in pursuit of dignity, equality and a better future. Their courage became a defining moment in our nation’s history. This Women’s Month, we reflect on the legacy they left behind and celebrate the women whose contributions continue to make a difference every day. 70 Years of Courage. Impact. Possibility. https://t.co/5uLpv60zXl #IamWoman #WomensMonth
- Aug 9, 20261.8x their median
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Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 13 interactions against 1.0M followers, an engagement rate of 0.001%. Measured over 20 original posts, its engagement rate beats 14% of 3,758 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 2.9K times each, and 0.447% of those impressions turn into an interaction. That is about 0.288% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.97 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 07:00 UTC, and Friday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video and 65% link out. The account's strongest tracked post pulled 750 interactions, about 58x its own typical post. Recurring topics include #mtn8, #mtnyiyo, #wafawafa.
- What is MTN South Africa's engagement rate on X?
- MTN South Africa (@MTNza) has an engagement rate of 0.001%, based on the median interactions across 20 original posts from the last 30 days against 1,010,519 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.001%, MTN South Africa sits below the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MTNza have real engagement?
- Its engagement rate beats 14% of the tracked X accounts closest to it in follower count (3,758 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MTNza post?
- Most posts go out around 07:00 UTC, and Friday is its busiest day, at roughly 0.97 posts per day across the measured window.