MTN CAMEROON engagement report
@MTNCameroon - 281K followers on X
Measured over 10 original posts from a 30-day window, last computed on October 24, 2026.
Engagement
A typical post picks up 5 interactions against 281K followers, an engagement rate of 0.002%. Measured over 10 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.399% of those impressions turn into an interaction. That is about 0.446% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 10% link out. The account's strongest tracked post pulled 25 interactions, about 5.0x its own typical post. Recurring topics include #doktadata, #cancerawareness, #dayofthegirl.
Measured over 10 original posts from a 30-day window, last computed on October 24, 2026. Recurring tags: #doktadata, #cancerawareness, #dayofthegirl.
Compared with accounts its own size
MTN CAMEROON's engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 22% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, MTN CAMEROON sits below the 10th percentile of the 205,261 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 10% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 10% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 320 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 29, 20265.0x their median
Extension of the Call for Applications The deadline for applications for the selection of three (03) MTN Cameroon distribution partners in the South-West Region has been extended to 30 August 2026. The areas concerned are Buea and surroundings, Limbe and surroundings, and Kumba/Mamfe and surroundings. Submit your application to: dprecruitments&[email protected] #MTNCameroon #DoingGoodTogether --------------- Prolongation de l’appel à candidature La date limite de dépôt des candidatures pour la sélection de trois (03) partenaires de distribution de MTN Cameroon dans la Région du Sud-Ouest est prolongée jusqu’au 30 août 2026. Les zones concernées sont Buea et environs, Limbe et environs, Kumba/Mamfe et environs. Soumettez votre dossier à : dprecruitments&[email protected] #MTNCameroon #DoingGoodTogether
- Aug 5, 20264.6x their median
https://t.co/72rbhI5V9H
- Jul 31, 20264.4x their median
Félicitations à @MarieRoseDAYAT, nouveau General Manager de l’Enterprise Business Unit de @MTNCameroon. ________________________ Congratulations to @MarieRoseDAYAT, the new General Manager Enterprise Business Unit at @MTNCameroon. #DoingGoodTogether #BusinessDoneBetter https://t.co/CH4kQjsy4q
- Sep 30, 20263.6x their median
https://t.co/CyC5HwvJzf
- Sep 18, 20263.6x their median
Ton forfait disparaît mystérieusement ? 👀 Avant d’accuser le réseau, va donc faire un tour dans tes groupes WhatsApp… 😂📲 Les photos, vidéos et fichiers qui se téléchargent automatiquement peuvent grignoter tes datas sans même que tu t’en rendes compte. Avec Dokta Data, maintenant tu sais comment reprendre le contrôle. Parce que oui : c’est toi qui décides quel fichier mérite ton forfait. 😎 #DoktaData #DataEducation #MTNPioneerAndLeader
- Jul 1, 20262.4x their median
📍 Douala The @MTNCameroon Legal Week 2026 is officially underway! In partnership with the @CameroonBar, today's discussions focus on Artificial Intelligence, cybersecurity and the future of the legal profession. Follow this thread for the day's key highlights. #LegalWeek2026 #MTNPionnerandLeader #DoingGoodTogether ________________ 📍 Douala La MTN Cameroon Legal Week 2026 est officiellement lancée ! En partenariat avec le Barreau du Cameroun, cette première journée met l'accent sur l'intelligence artificielle, la cybersécurité et l'avenir de la profession juridique. Suivez ce fil pour les temps forts de la journée.
- Jul 1, 20262.1x their median
Panel 1 – AI & the Future of the Legal Function A rich discussion bringing together Paul Ariel Kombou (Senior Associate, Chazai-Wambo) and Serge Ntamack (Digital Governance & AI Policy Expert), moderated by Caroline Ekeh, GM Commercial Legal, MTN Cameroon. The panel explored how Artificial Intelligence is reshaping the legal function, transforming legal practice, and redefining governance, risk, and compliance in a rapidly evolving digital world. #DoingGoodTogether #LegalWeek2026 #AI ____________________ Panel 1 – IA et avenir de la fonction juridique Une discussion riche réunissant Paul Ariel Kombou (Senior Associate, Chazai-Wambo) et Serge Ntamack (Expert en gouvernance digitale & politiques IA), modérée par Caroline Ekeh, (GM Commercial Legal, MTN Cameroon.) Ce panel a exploré la manière dont l’intelligence artificielle transforme la fonction juridique, redéfinit les pratiques professionnelles et renforce les enjeux de gouvernance, de gestion des risques et de conformité dans un environnement numérique en pleine évolution.
- Sep 18, 20262.8x their median
« Mes datas finissent trop vite ! » Dokta Data : « Mais tu regardes tout en HD pourquoi ? » 😭😂 Avant d’accuser ton forfait, vérifie peut-être la qualité de tes vidéos. 👀 📲 Dokta Data t’explique comment mieux gérer ta consommation. —————— “My data runs out too fast!” Dokta Data: “But why are you watching everything in HD?” 😭😂 Before blaming your bundle, maybe check your video quality settings. 👀 📲 Dokta Data shows you how to manage your data better. #DoktaData #MTNPioneerAndLeader
- Aug 21, 20262.8x their median
https://t.co/1byA9Q2Cif
- Jul 1, 20262.0x their median
MTN Legal Boost @MarieRoseDAYAT, General Manager Enterprise Business Unit, set the tone for this session by reaffirming MTN Cameroon’s commitment to supporting the digital transformation of legal professionals. Building on this momentum, @Est_Zed Estelle Zedong, Manager GTM Quality Assurance & Experience Design, introduced MTN Legal Boost, a suite of tailored solutions designed to help law firms grow, innovate and thrive in the digital era. #DoingGoodTogether #LegalWeek2026 _____________________ Marie-Rose Daya, GM Enterprise Business Unit, a donné le ton de cette séquence en réaffirmant l'ambition de MTN Cameroon d'accompagner la transformation numérique des professionnels du droit. Dans la continuité, Estelle Zedong, Manager GTM Quality Assurance & Experience Design, a présenté MTN Legal Boost, une offre pensée pour soutenir la croissance des cabinets d'avocats grâce à des solutions adaptées à leurs besoins.
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 5 interactions against 281K followers, an engagement rate of 0.002%. Measured over 10 original posts, its engagement rate beats 9% of 20,444 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 1.3K times each, and 0.399% of those impressions turn into an interaction. That is about 0.446% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 09:00 UTC, and Thursday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 10% link out. The account's strongest tracked post pulled 25 interactions, about 5.0x its own typical post. Recurring topics include #doktadata, #cancerawareness, #dayofthegirl.
- What is MTN CAMEROON's engagement rate on X?
- MTN CAMEROON (@MTNCameroon) has an engagement rate of 0.002%, based on the median interactions across 10 original posts from the last 30 days against 280,849 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, MTN CAMEROON sits below the 10th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MTNCameroon have real engagement?
- Its engagement rate beats 9% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MTNCameroon post?
- Most posts go out around 09:00 UTC, and Thursday is its busiest day, at roughly 0.37 posts per day across the measured window.