Michigan State Men's Basketball engagement report
@MSU_Basketball - 453K followers on X
Measured over 11 original posts from a 30-day window, last computed on August 29, 2026.
Engagement
A typical post picks up 616 interactions against 453K followers, an engagement rate of 0.136%. Measured over 11 original posts, its engagement rate beats 73% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 29K times each, and 2.10% of those impressions turn into an interaction. That is about 6.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 2.4x its own typical post.
Measured over 11 original posts from a 30-day window, last computed on August 29, 2026.
Compared with accounts its own size
Michigan State Men's Basketball's engagement rate beats 73% of the tracked X accounts closest to it in follower count (3,810 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 71% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.136%, Michigan State Men's Basketball sits above the 50th percentile of the 36,852 accounts in this comparison. That places it in the above the median band, which runs 0.08% to 0.435%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.435% |
| 90th percentile | 2.10% |
| 99th percentile | 159.8% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 16:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 51K |
| 01:00 UTC | -2% | 52K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 54K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 61K |
| 09:00 UTC | -3% | 70K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 79K |
| 12:00 UTC | -2% | 87K |
| 13:00 UTC | -3% | 95K |
| 14:00 UTC | -4% | 98K |
| 15:00 UTC | -2% | 101K |
| 16:00 UTC | -4% | 99K |
| 17:00 UTC | -2% | 91K |
| 18:00 UTC | -1% | 85K |
| 19:00 UTC | -1% | 80K |
| 20:00 UTC | -1% | 75K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 58K |
| 23:00 UTC | -2% | 52K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 232K |
| Monday | 0% | 290K |
| Tuesday | -2% | 281K |
| Wednesday | -1% | 252K |
| Thursday | -2% | 245K |
| Friday | -3% | 254K |
| Saturday | +3% | 228K |
Best tweets
- Aug 14, 20262.4x their median
Spartan PGs https://t.co/IN3Mga17sF
- Jul 16, 20262.3x their median
It's official. Kalin Lucas: MSU Hall of Fame Class of 2026! https://t.co/aUjrBtXeDF
- Jul 16, 20262.0x their median
Kalin Lucas. Hall-of-Famer. https://t.co/chTfXoSfhV
- Jul 21, 2026
Practice vibes w/ KG 🎙️ https://t.co/JMFF8TcPR1
- Aug 5, 2026
Great vibes in Grand Haven 🏖️ https://t.co/rCt4gcDLWF
- Jul 29, 2026
📍 The Breslin Center https://t.co/5wqQZa2woq
- Aug 20, 2026
Welcome back @denzelvalentine 🙌 https://t.co/Dw8FSfcHDC
- Jul 29, 2026
Back home 💚 @JaseRich4 https://t.co/Kbg00ATbpG
- Aug 10, 2026
Spent summer getting better 🟢 ⚪ https://t.co/JjojyBy3h8
- Jul 13, 2026
See you in Palm Springs 🌴 https://t.co/S7gS9Cgy6q
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 616 interactions against 453K followers, an engagement rate of 0.136%. Measured over 11 original posts, its engagement rate beats 73% of 3,810 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 29K times each, and 2.10% of those impressions turn into an interaction. That is about 6.47% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.57 post a day over the last 30 days, with activity on roughly 47% of days. Most posts go out around 16:00 UTC, and Wednesday is the busiest day of the week. Of the 11 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 1.5K interactions, about 2.4x its own typical post.
- What is Michigan State Men's Basketball's engagement rate on X?
- Michigan State Men's Basketball (@MSU_Basketball) has an engagement rate of 0.136%, based on the median interactions across 11 original posts from the last 30 days against 453,238 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.136%, Michigan State Men's Basketball sits above the 50th percentile of the 36,852 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MSU_Basketball have real engagement?
- Its engagement rate beats 73% of the tracked X accounts closest to it in follower count (3,810 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MSU_Basketball post?
- Most posts go out around 16:00 UTC, and Wednesday is its busiest day, at roughly 0.57 posts per day across the measured window.