MS NOW engagement report
@MSNOWNews - 5.0M followers on X
Measured over 28 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
A typical post picks up 115 interactions against 5.0M followers, an engagement rate of 0.002%. Measured over 28 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.223% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 11% carry an image or video and 93% link out. The account's strongest tracked post pulled 21K interactions, about 185x its own typical post.
Measured over 28 original posts from a 30-day window, last computed on August 31, 2026.
Compared with accounts its own size
MS NOW's engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 21% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.002%, MS NOW sits above the 10th percentile of the 36,521 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.012%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 12:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- Jul 15, 2026185x their median
EXCLUSIVE -- VP arranged for his elementary school son to be flown in a military helicopter -- for a golf lesson across town. @SecretService detail is getting "fed up" with Vance family entitled protection expectations and last minute travel W @VaughnHillyard https://t.co/AuoEMGXint
- Jul 17, 202660x their median
NEW: John Solomon acknowledges no votes were changed in the 2020, 2022 or 2024 elections. He also, when asked if the 2020 results showing Biden won the presidential election are accurate, said, “I'm researching.” And says no intell that Venezuela tempered with US voting machines. https://t.co/nllLSKgPl7
- Jul 3, 202611x their median
MS NOW EXCLUSIVE Former special counsel Jack Smith joins NIcolle Wallace for his FIRST EVER INTERVIEW with a message to Donald Trump as the president seeks his indictment: he will NOT be intimidated. WATCH NOW: https://t.co/RlgcXFqjlD
- Aug 6, 20268.8x their median
Candace Owens has built an elaborate conspiracy theory about who killed Charlie Kirk. Her crackerjack sources include a kombucha brewer, a far-right lawyer, and a Kremlin-loving model — all cashing in. I spent way too much time tracking them all in our new MS NOW series. https://t.co/MSaYjggXBI
- Jul 31, 20268.4x their median
NEW: Days after former Olympian Davey Hearn calls for release of grand jury transcripts, DOJ seeks dismissal of its indictment of Hearn for causing damage in excess of $1k in the Lincoln Memorial's Reflecting Pool: https://t.co/UBQpLGZEw9
- Jul 29, 20265.6x their median
BREAKING: Dr. Fauci invokes the 5th Amendment, refusing to answer senators' questions during hearing on Covid response. WATCH HEARING LIVE: https://t.co/36sKX4r3jD FOLLOW UPDATES: HERE: https://t.co/0TDjpXFFyS https://t.co/5tThMsy09i
- Aug 3, 20265.0x their median
NOW: U.S Attorney for D.C. Jeanine Pirro arrived at the West Wing of the White House moments ago amidst frustration from President Trump, according to two sources familiar with the matter. Trump earlier today said Pirro “choked” and that he was “really disappointed” in her decision to withdrawal felony destruction of property charges regarding the Lincoln Memorial Reflecting Pool. w/ @lbarronlopez
- Jul 15, 20264.7x their median
EXCLUSIVE: JD Vance’s Secret Service ‘FED UP’ with his DEMANDING personal requests https://t.co/4UoFGsCmpC
- Jul 29, 20264.2x their median
BREAKING: Dr. Fauci's lawyer removed from Senate hearing WATCH HEARING LIVE HERE: https://t.co/36sKX4r3jD FOLLOW LIVE UPDATES HERE: https://t.co/0TDjpXFFyS https://t.co/iIK8kLwFjA
- Aug 25, 20263.1x their median
Legendary country singer, songwriter and actor Dolly Parton, known for such chart-topping hits as “Jolene,” “I Will Always Love You” and “9 to 5,” died Tuesday at the age of 80, according to a social media video announcement by her nephew. Read more: https://t.co/XAwBv0siUm https://t.co/Sg3hTUWxcl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 115 interactions against 5.0M followers, an engagement rate of 0.002%. Measured over 28 original posts, its engagement rate beats 26% of 3,774 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 52K times each, and 0.223% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.1 post a day over the last 30 days, with activity on roughly 57% of days. Most posts go out around 12:00 UTC, and Wednesday is the busiest day of the week. Of the 28 posts sampled, 11% carry an image or video and 93% link out. The account's strongest tracked post pulled 21K interactions, about 185x its own typical post.
- What is MS NOW's engagement rate on X?
- MS NOW (@MSNOWNews) has an engagement rate of 0.002%, based on the median interactions across 28 original posts from the last 30 days against 5,030,001 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, MS NOW sits above the 10th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MSNOWNews have real engagement?
- Its engagement rate beats 26% of the tracked X accounts closest to it in follower count (3,774 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MSNOWNews post?
- Most posts go out around 12:00 UTC, and Wednesday is its busiest day, at roughly 1.13 posts per day across the measured window.