Back to @MSF_brasil's profile

MédicosSemFronteiras engagement report

@MSF_brasil - 287K followers on X

Measured over 26 original posts from a 30-day window, last computed on October 22, 2026.

Engagement

Bottom quarter for its size
Per follower
0.006%
of 287K followers
Per impression
3.02%
530 views on a typical post
Reach
0.18%
of its followers see a post
Typical post
16
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.03/day
active 67% of days
Peak time
21:00 UTC
Monday

A typical post picks up 16 interactions against 287K followers, an engagement rate of 0.006%. Measured over 26 original posts, its engagement rate beats 18% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 530 times each, and 3.02% of those impressions turn into an interaction. That is about 0.184% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 38% carry an image or video, 8% are part of a thread and 58% link out. The account's strongest tracked post pulled 113 interactions, about 7.1x its own typical post. Recurring topics include #gaza, #rdcongo, #palestina.

Measured over 26 original posts from a 30-day window, last computed on October 22, 2026. Recurring tags: #gaza, #rdcongo, #palestina.

Compared with accounts its own size

MédicosSemFronteiras's engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,183 accounts, accounts of similar size (decile 9 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 75% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.006%, MédicosSemFronteiras sits above the 10th percentile of the 201,985 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.142%
p750.672%
p902.54%
p9982.5%
Engagement rate as a share of followers, across the 201,985 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,906 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.142%
75th percentile0.672%
90th percentile2.54%
99th percentile82.5%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 21:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 21:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 21:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Monday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Monday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video38% of posts+111%+108% to +115%34K
Outbound link58% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 38% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 58% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 250 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 31, 20267.1x their median

    🔴#GAZA | Estamos horrorizados com as notícias sobre um ataque aéreo israelense dentro do complexo do Hospital Al-Aqsa, ocorrido no último sábado (29/08). Os hospitais precisam ser locais seguros para pacientes e profissionais de saúde! 1/3

    9121101.5K viewsView on X
  • Sep 25, 20266.4x their median

    🔴#PALESTINA | As forças israelenses demoliram as casas de 91 pessoas na comunidade de Jinba, em Masafer Yatta, na Palestina, nesta semana! Outras 12 casas foram afetadas, incluindo a de um profissional de MSF. Tanques de água e abrigos para animais também foram destruídos. 1/5

    7425221.8K viewsView on X
  • Sep 24, 20266.3x their median

    🔴 #GAZA | Na manhã de ontem (23/09), um ataque aéreo israelense ocorreu próximo à clínica de MSF em Khan Younis. Dez pessoas feridas chegaram à nossa emergência, onde receberam atendimento. Entre elas, estava uma criança de 7 anos, com lesões múltiplas. 1/2

    8416102.1K viewsView on X
  • Oct 12, 20265.1x their median

    Elas têm o direito de brincar, rir e crescer. Porque em Gaza, ou em qualquer outro lugar do mundo, continuam sendo apenas crianças. #DiadasCrianças 💛 https://t.co/SvzS0U0OQL

    5820221.4K viewsView on X
  • Aug 24, 20264.6x their median

    PRECISAMOS FALAR SOBRE O SUDÃO! Ontem (23/08), o Fantástico (@showdavida) trouxe relatos de uma guerra que tem provocado uma das maiores crises humanitárias do mundo. O que acontece no Sudão não começou agora. E não pode ser esquecido quando as câmeras vão embora.🧵

    5911121.8K viewsView on X
  • Sep 14, 20263.9x their median

    🔴#GAZA | Ontem (13/09), um ônibus de MSF que transportava 10 profissionais humanitários na Cidade de Gaza foi danificado por um ataque aéreo israelense que tinha como alvo um veículo que estava a apenas dois metros de distância. Um de nossos profissionais ficou ferido. 1/3

    4513311.6K viewsView on X
  • Sep 6, 20263.8x their median

    ❤️‍🩹👶🏽Depois de uma longa jornada em busca de atendimento médico, o pequeno Rou finalmente encontrou o cuidado de que precisava. Sua mãe, Abuk Thiek Malek, agora está aliviada ao ver seu bebê se recuperar no Hospital Estadual de Aweil, apoiado por MSF no Sudão do Sul. https://t.co/DT1Z0dZi1E

    497403.4K viewsView on X
  • Aug 27, 20262.4x their median

    📍TRAGÉDIA NO NEPAL | Médicos Sem Fronteiras (MSF) está pronta para fornecer apoio. Uma equipe de MSF com experiência em respostas de emergência está no país, em contato com as autoridades, avaliando as necessidades e como podem prestar assistência.⤵️ https://t.co/TObosfS6yC

    336001.2K viewsView on X
  • Aug 16, 20262.3x their median

    👩🏽‍🍼Amamentar é importante, mas nem sempre é possível. Especialmente em uma região de conflitos armados e com difícil acesso à saúde como Cabo Delgado, Moçambique. Por isso a felicidade de Joana em ter conseguido amamentar a filha e vê-la crescer saudável. #AgostoDourado https://t.co/HlJZvdjv2Y

    297011.3K viewsView on X
  • Aug 26, 20262.2x their median

    Há nove anos, o povo Rohingya – um grupo étnico minoritário – foi forçado a fugir de uma campanha de perseguição e violência em Mianmar, seu país de origem. Desde então, essas pessoas sobrevivem em acampamentos superlotados em Bangladesh.🧶1/3

    295101.6K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#gaza#rdcongo#palestina#sudão#ebola

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

Buy or sell Twitter (X) accounts - escrow-protected

PlayerSells is an escrow marketplace for Twitter (X) accounts. Every deal is protected, with no middleman risk.

Reading these numbers

A typical post picks up 16 interactions against 287K followers, an engagement rate of 0.006%. Measured over 26 original posts, its engagement rate beats 18% of 20,183 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 530 times each, and 3.02% of those impressions turn into an interaction. That is about 0.184% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1 post a day over the last 30 days, with activity on roughly 67% of days. Most posts go out around 21:00 UTC, and Monday is the busiest day of the week. Of the 26 posts sampled, 38% carry an image or video, 8% are part of a thread and 58% link out. The account's strongest tracked post pulled 113 interactions, about 7.1x its own typical post. Recurring topics include #gaza, #rdcongo, #palestina.

What is MédicosSemFronteiras's engagement rate on X?
MédicosSemFronteiras (@MSF_brasil) has an engagement rate of 0.006%, based on the median interactions across 26 original posts from the last 30 days against 287,294 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.006%, MédicosSemFronteiras sits above the 10th percentile of the 201,985 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MSF_brasil have real engagement?
Its engagement rate beats 18% of the tracked X accounts closest to it in follower count (20,183 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MSF_brasil post?
Most posts go out around 21:00 UTC, and Monday is its busiest day, at roughly 1.03 posts per day across the measured window.

Keep going