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Microsoft Edge Dev engagement report

@MSEdgeDev - 89K followers on X

Measured over 4 original posts from a 30-day window, last computed on September 25, 2026.

Engagement

Per follower
0.004%
of 89K followers
Per impression
0.188%
2.1K views on a typical post
Reach
2.40%
of its followers see a post
Typical post
4
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.13/day
active 13% of days
Peak time
17:00 UTC
Tuesday

Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 4 interactions against 89K followers, an engagement rate of 0.004%. Posts are seen about 2.1K times each, and 0.188% of those impressions turn into an interaction. That is about 2.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 420 interactions, about 105x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 4 original posts from a 30-day window, last computed on September 25, 2026.

Where this sits in the catalog

At 0.004%, Microsoft Edge Dev sits above the 10th percentile of the 212,482 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.146%
p750.696%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 212,482 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,403 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.146%
75th percentile0.696%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 17:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 17:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 17:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video75% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 75% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 259 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 19, 2026105x their median

    Modern Web Guidance is now in early preview 👀 AI coding agents often rely on legacy patterns → bloated JS. @googlechrome + Edge are teaming up to fix that-helping AI generate cleaner, modern code using the latest web platform additions. Better web apps for the whole web community. Check out the public repo: https://t.co/NNVCUXilpg

    355612222K viewsView on X
  • Jul 15, 202643x their median

    Shadow AI stages: Stage 1: Employee finds a 3rd party AI tool. Stage 2: Employee uses it for everything. Stage 3: Employee pastes something into it that they absolutely should not have pasted into it. Stage 4: IT finds out. Edge for Business stops the story before stage 2. Read the blog: https://t.co/dHRprb38YR

    139207421K viewsView on X
  • May 1, 202642x their median

    Goodbye, tab archaeology. Hello multi-tab reasoning. Now you can quickly summarize content and get insights from up to 30 open tabs without 30 different clicks. https://t.co/P1lFaMiyM8 https://t.co/8Eg2AhxG3F

    146154313K viewsView on X
  • Jul 29, 202640x their median

    We all know some employees are using 3rd party AI to make their writing somewhat readable. We also know some of those communications contain sensitive company info. Edge for Business has adaptive, content-aware controls that block risky prompts automatically. So your data is OK, even if their grammar is not. Learn more: https://t.co/V9VyTassna

    1321312319K viewsView on X
  • Jul 6, 202634x their median

    Good news: Copilot can now browse websites with your employees. Better news: IT decides which websites those are. Configure which pages Copilot can access in Edge for Business, right from the Edge management service in the Microsoft 365 admin center. Learn more: https://t.co/oIy7DOxGk2

    115165118K viewsView on X
  • Jun 10, 202622x their median

    We all know some employees are using 3rd party AI to make their writing somewhat readable. We also know some of those communications contain sensitive company info. Edge for Business has adaptive, content-aware controls that block risky prompts automatically. So your data is OK, even if their grammar is not. Learn more: https://t.co/7nLHeTuRRH

    7764111K viewsView on X
  • Jul 8, 202622x their median

    Three tools your org already has. One airtight security flow. Entra Conditional Access 🤝 Intune App Protection 🤝 Edge for Business All working together to secure work data on any device without needing to enroll. Learn more about how Edge for Business keeps your data safe: https://t.co/g0ELswidZs

    7313106.0K viewsView on X
  • Jul 10, 202618x their median

    Ever reached the end of an hour-long video and thought, this could have been an email? YouTube summarization is now available through Copilot in Edge for Business to give you the key takeaways without the full watch time. Work smarter, not longer. See it in action: https://t.co/v4A3kctvRb

    54123211K viewsView on X
  • May 20, 202616x their median

    Introducing browsing with Copilot in Edge for Business! Edge for Business now includes agentic browsing that's safe for work​. Copilot can complete multi-step workflows for users, helping them boost productivity and save energy for higher-value work. IT controls where it operates, and all existing data protections stay enforced. Users see clear visual indicators when Copilot is taking action, and they can pause or stop it at any time. Sign up for the preview here: https://t.co/iAcDWDhOOp

    529105.9K viewsView on X
  • May 20, 202616x their median

    🚨 New Edge for Business features are here! 🚨 Agentic browsing in Edge for Business is now in limited preview. Have Copilot navigate pages, fill in information, and complete multi-step workflows to offload repetitive work. All with granular IT controls to keep agent browsing on your terms. Multi-tab reasoning analyzes content across up to 30 open tabs to surface insights in one place. Cut through information sprawl without the manual work. YouTube summarization gives you the TL;DR on videos without the full watch time. Learn more: https://t.co/hDlZlGce2S

    539007.0K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 4 interactions against 89K followers, an engagement rate of 0.004%. Posts are seen about 2.1K times each, and 0.188% of those impressions turn into an interaction. That is about 2.40% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 17:00 UTC, and Tuesday is the busiest day of the week. Of the 4 posts sampled, 75% carry an image or video and 100% link out. The account's strongest tracked post pulled 420 interactions, about 105x its own typical post. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Microsoft Edge Dev's engagement rate on X?
Microsoft Edge Dev (@MSEdgeDev) has an engagement rate of 0.004%, based on the median interactions across 4 original posts from the last 30 days against 88,910 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.004%, Microsoft Edge Dev sits above the 10th percentile of the 212,482 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MSEdgeDev have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MSEdgeDev post?
Most posts go out around 17:00 UTC, and Tuesday is its busiest day, at roughly 0.13 posts per day across the measured window.

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