Skill India engagement report
@MSDESkillIndia - 339K followers on X
Measured over 36 original posts from a 30-day window, last computed on October 9, 2026.
Engagement
A typical post picks up 20 interactions against 339K followers, an engagement rate of 0.006%. Measured over 36 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.6K times each, and 1.22% of those impressions turn into an interaction. That is about 0.472% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 50 interactions, about 2.5x its own typical post. Recurring topics include #bharatsetsnewrecords, #skillindia, #asiangames.
Measured over 36 original posts from a 30-day window, last computed on October 9, 2026. Recurring tags: #bharatsetsnewrecords, #skillindia, #asiangames.
Compared with accounts its own size
Skill India's engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 53% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Skill India sits above the 10th percentile of the 204,880 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 3% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 3% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 674 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 20262.5x their median
J for Jewellery Design When creativity meets craftsmanship, it becomes a career with global possibilities. With India’s gem & jewellery sector playing a significant role in the global market, Jewellery Design offers the skills to turn ideas into high-value creations and build a future in a dynamic industry. Join the Skill India Mission and download the SIDH App to explore skill opportunities and build your future. #AToZOfSkills #SkillRightTohFutureBright #SkillIndia #JewelleryDesign #FutureReadyIndia
- Aug 28, 20262.5x their median
This Raksha Bandhan, let’s celebrate the bonds that give us strength and the skills that build confidence, create opportunities and keep us future-ready in a changing world. Wishing everyone a very Happy Raksha Bandhan! #RakshaBandhan #SkillIndia #SkillDevelopment #FutureReadyIndia #KaushalBharat
- Aug 30, 20262.4x their median
PM-SETU Industry Conclave, Lucknow The PM-SETU Industry Conclave, held in Lucknow, brought together government leaders, industry representatives, Defence Public Sector Undertakings (DPSUs), sector experts and skilling stakeholders to advance industry participation in vocational education and transform ITIs into world-class Centres of Excellence. The event was graced by Hon’ble Defence Minister Shri Rajnath Singh; Hon’ble Minister of State (Independent Charge) for Skill Development & Entrepreneurship Shri Jayant Chaudhary; Hon’ble Deputy Chief Minister of Uttar Pradesh Shri Brajesh Pathak; and Hon’ble Minister of State (Independent Charge), Vocational Education, Skill Development and Entrepreneurship Department, Government of Uttar Pradesh, Shri Kapil Dev Aggarwal. Discussions focused on creating stronger industry-ITI partnerships, promoting apprenticeships, strengthening the defence skilling ecosystem, and preparing youth for opportunities in emerging sectors such as defence manufacturing, aerospace, advanced electronics, robotics, drones and automation. Through PM-SETU, the government and industry are working together to bridge the gap between skilling and employment and build a future-ready workforce for a Viksit Bharat. #PMSETU #SkillIndia #IndustryPartnership #DefenceSkilling #ITITransformation
- Aug 26, 20262.3x their median
Onam celebrates the spirit of togetherness, abundance and new beginnings. This Onam, let us celebrate the skills that empower individuals, strengthen livelihoods and create pathways to greater prosperity. May every skill bloom into an opportunity, and every opportunity contribute to a Viksit Bharat. Wishing everyone a happy and prosperous Onam! #HappyOnam #Onam #SkillIndia #SkillDevelopment #OnamSpecial26
- Aug 25, 20262.2x their median
A field visit to PMKVY training centres in Assam reviewed the implementation of industry-oriented training at CIPET, Guwahati and the L&T Palashbari Project. Ms. Hena Usman, Joint Secretary, MSDE; Ms. Jenny Kiloung, CCA, MSDE; Shri Pritam Dutta, Director, MSDE; and Shri Rishab Khattri, Deputy Director, MSDE undertook the field visit to assess training delivery and on-ground outcomes. At CIPET, Guwahati, the team reviewed an ongoing STT batch of candidates training as Machine Operators – Plastics. The centre reported 80%+ placement among candidates trained under PMKVY, with one candidate from the ongoing batch receiving an offer from Barman & Laurie, UAE. At the L&T Palashbari Project, candidates were undergoing RPL training for Brick Mason, with practical demonstrations, tools, equipment and safety provisions supporting hands-on learning. The visit highlighted the importance of quality training, industry-aligned skills and employment-linked outcomes in building a future-ready workforce. #PMKVY #SkillIndia #SkillDevelopment #FutureReadyIndia #KaushalSeRozgar
- Aug 25, 20262.2x their median
Kinda chic to lead the world in digital transactions. 🇮🇳 From local kirana stores to international markets, celebrating the global expansion and undeniable success of India's #UPI. #10YearsOfUPI https://t.co/Xh1jEQy0q1
- Sep 9, 20262.1x their median
Districts are the engines of economic growth and reform, with the potential to take local brands to wider markets. At the inaugural session of #SkillManthan, themed ‘Building Sustainable Livelihood Opportunities for Women, Shri Jayant Chaudhary, Hon’ble Minister of State (I/C) for Skill Development & Entrepreneurship and Minister of State for Education, engaged with the district administrations of Bijnor, Meerut and NTR. From Bijnor’s Vidur Prerna Swadeshi products reaching wider markets through e-commerce to Meerut’s sports goods ecosystem enhancing livelihoods, and NTR District’s innovative approaches to women’s skilling and livelihood creation, the session highlighted how district-level initiatives can translate local potential into sustainable opportunities. With districts leading from the ground, Skill India is strengthening the skill-to-livelihood pathway and taking local potential to the world. #SkillIndia #SkillManthan #Bijnor #Meerut #WomenInSkilling @dmbijnor
- Sep 8, 20261.9x their median
On International Literacy Day, we celebrate literacy as more than the ability to read and write it is the foundation for learning, adapting and acquiring new skills. From understanding information to mastering new-age technologies and building workplace competencies, literacy enables individuals to turn knowledge into opportunity. #InternationalLiteracyDay #SkillIndia #SkillDevelopment #FutureReadyIndia #ViksitBharat
- Aug 27, 20261.9x their median
I for Information Technology Technology is shaping how India works, connects and grows, and skilled talent is at the heart of this transformation. From IT Services and Business Process Management to Engineering & R&D, Software Development and Future Skills, the IT-ITeS sector opens doors to diverse, high-growth career pathways. Choose IT to build, innovate and shape what’s next. Because when technology moves forward, skilled minds move India forward. Explore industry-relevant courses on the Skill India Digital Hub (SIDH). #AToZOfSkills #SkillRightTohFutureBright #SkillIndia #InformationTechnology #ITSkills
- Sep 5, 20261.8x their median
मध्य प्रदेश के उज्जैन स्थित गवर्नमेन्ट आईटीआई की COPA (HI/VI) ट्रेनिंग ऑफिसर श्रीमती रीना गुप्ता को दिव्यांगजनों के कौशल विकास, डिजिटल सशक्तिकरण और आत्मनिर्भरता की दिशा में उनके उल्लेखनीय योगदान के लिए National Teacher Awards 2026 से सम्मानित किया गया है। 16 नवंबर 2010 को सेवा से जुड़ने के बाद उन्होंने COPA (Hearing & Visually Impaired) ट्रेड में 16 वर्षों का समृद्ध अनुभव अर्जित किया है। वे कंप्यूटर, डिजिटल डॉक्यूमेंटेशन, ऑफिस एप्लीकेशंस, इंटरनेट, टाइपिंग और बेसिक प्रोग्रामिंग जैसे विषयों को व्यावहारिक एवं गतिविधि-आधारित तरीके से सिखाती हैं। उनके मार्गदर्शन में प्रशिक्षु रोजगार के साथ-साथ डेटा एंट्री, ऑनलाइन सेवाओं, फ्रीलांसिंग और छोटे सेवा-आधारित उद्यमों की दिशा में आगे बढ़ रहे हैं। विशेष रूप से महिलाओं, दिव्यांगजनों और वंचित वर्गों के युवाओं को डिजिटल कौशल से जोड़कर उनमें आत्मविश्वास और आत्मनिर्भरता विकसित करना उनके कार्य की विशेष पहचान है। सोशल मीडिया के माध्यम से वे प्रशिक्षण एवं करियर के अवसरों की जानकारी साझा करती हैं तथा प्रशिक्षण की गुणवत्ता को बेहतर बनाने के लिए मॉडल लेसन और डेमोंस्ट्रेशन प्लान भी तैयार करती हैं। श्रीमती रीना गुप्ता की यह उपलब्धि समावेशी कौशल शिक्षा, नवाचार और ‘कौशल से आत्मनिर्भरता’ की भावना का प्रेरणादायी उदाहरण है। श्रीमती रीना गुप्ता की उपलब्धि नारी शक्ति की प्रेरक मिसाल है। उनका समर्पण दर्शाता है कि सशक्त महिलाएँ न केवल स्वयं आत्मनिर्भर बनती हैं, बल्कि दूसरों के सपनों को भी नई उड़ान देती हैं। #TeachersDay #NationalTeachersAwards2026 #SkillIndia #ShikshakDiwas #NationalAwardToTeachers @rashtrapatibhvn
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 20 interactions against 339K followers, an engagement rate of 0.006%. Measured over 36 original posts, its engagement rate beats 27% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 1.6K times each, and 1.22% of those impressions turn into an interaction. That is about 0.472% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 2.7 posts a day over the last 30 days, with activity on roughly 60% of days. Most posts go out around 13:00 UTC, and Wednesday is the busiest day of the week. Of the 36 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 50 interactions, about 2.5x its own typical post. Recurring topics include #bharatsetsnewrecords, #skillindia, #asiangames.
- What is Skill India's engagement rate on X?
- Skill India (@MSDESkillIndia) has an engagement rate of 0.006%, based on the median interactions across 36 original posts from the last 30 days against 339,090 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Skill India sits above the 10th percentile of the 204,880 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MSDESkillIndia have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MSDESkillIndia post?
- Most posts go out around 13:00 UTC, and Wednesday is its busiest day, at roughly 2.7 posts per day across the measured window.