Skill India engagement report
@MSDESkillIndia - 339K followers on X
Measured over 19 original posts from a 30-day window, last computed on September 3, 2026.
Engagement
A typical post picks up 33 interactions against 339K followers, an engagement rate of 0.01%. Measured over 19 original posts, its engagement rate beats 27% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 1.36% of those impressions turn into an interaction. That is about 0.717% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 50 interactions, about 1.5x its own typical post. Recurring topics include #mannkibaat, #10yearsofupi, #nashamuktyuva.
Measured over 19 original posts from a 30-day window, last computed on September 3, 2026. Recurring tags: #mannkibaat, #10yearsofupi, #nashamuktyuva.
Compared with accounts its own size
Skill India's engagement rate beats 27% of the tracked X accounts closest to it in follower count (6,874 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 56% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.01%, Skill India sits above the 10th percentile of the 66,128 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.016%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.016% |
| 50th percentile | 0.1% |
| 75th percentile | 0.499% |
| 90th percentile | 2.09% |
| 99th percentile | 119.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 05:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 11% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 11% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 705 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 28, 20261.5x their median
J for Jewellery Design When creativity meets craftsmanship, it becomes a career with global possibilities. With India’s gem & jewellery sector playing a significant role in the global market, Jewellery Design offers the skills to turn ideas into high-value creations and build a future in a dynamic industry. Join the Skill India Mission and download the SIDH App to explore skill opportunities and build your future. #AToZOfSkills #SkillRightTohFutureBright #SkillIndia #JewelleryDesign #FutureReadyIndia
- Aug 28, 2026
This Raksha Bandhan, let’s celebrate the bonds that give us strength and the skills that build confidence, create opportunities and keep us future-ready in a changing world. Wishing everyone a very Happy Raksha Bandhan! #RakshaBandhan #SkillIndia #SkillDevelopment #FutureReadyIndia #KaushalBharat
- Aug 30, 2026
PM-SETU Industry Conclave, Lucknow The PM-SETU Industry Conclave, held in Lucknow, brought together government leaders, industry representatives, Defence Public Sector Undertakings (DPSUs), sector experts and skilling stakeholders to advance industry participation in vocational education and transform ITIs into world-class Centres of Excellence. The event was graced by Hon’ble Defence Minister Shri Rajnath Singh; Hon’ble Minister of State (Independent Charge) for Skill Development & Entrepreneurship Shri Jayant Chaudhary; Hon’ble Deputy Chief Minister of Uttar Pradesh Shri Brajesh Pathak; and Hon’ble Minister of State (Independent Charge), Vocational Education, Skill Development and Entrepreneurship Department, Government of Uttar Pradesh, Shri Kapil Dev Aggarwal. Discussions focused on creating stronger industry-ITI partnerships, promoting apprenticeships, strengthening the defence skilling ecosystem, and preparing youth for opportunities in emerging sectors such as defence manufacturing, aerospace, advanced electronics, robotics, drones and automation. Through PM-SETU, the government and industry are working together to bridge the gap between skilling and employment and build a future-ready workforce for a Viksit Bharat. #PMSETU #SkillIndia #IndustryPartnership #DefenceSkilling #ITITransformation
- Aug 26, 2026
Onam celebrates the spirit of togetherness, abundance and new beginnings. This Onam, let us celebrate the skills that empower individuals, strengthen livelihoods and create pathways to greater prosperity. May every skill bloom into an opportunity, and every opportunity contribute to a Viksit Bharat. Wishing everyone a happy and prosperous Onam! #HappyOnam #Onam #SkillIndia #SkillDevelopment #OnamSpecial26
- Aug 25, 2026
A field visit to PMKVY training centres in Assam reviewed the implementation of industry-oriented training at CIPET, Guwahati and the L&T Palashbari Project. Ms. Hena Usman, Joint Secretary, MSDE; Ms. Jenny Kiloung, CCA, MSDE; Shri Pritam Dutta, Director, MSDE; and Shri Rishab Khattri, Deputy Director, MSDE undertook the field visit to assess training delivery and on-ground outcomes. At CIPET, Guwahati, the team reviewed an ongoing STT batch of candidates training as Machine Operators – Plastics. The centre reported 80%+ placement among candidates trained under PMKVY, with one candidate from the ongoing batch receiving an offer from Barman & Laurie, UAE. At the L&T Palashbari Project, candidates were undergoing RPL training for Brick Mason, with practical demonstrations, tools, equipment and safety provisions supporting hands-on learning. The visit highlighted the importance of quality training, industry-aligned skills and employment-linked outcomes in building a future-ready workforce. #PMKVY #SkillIndia #SkillDevelopment #FutureReadyIndia #KaushalSeRozgar
- Aug 25, 2026
Kinda chic to lead the world in digital transactions. 🇮🇳 From local kirana stores to international markets, celebrating the global expansion and undeniable success of India's #UPI. #10YearsOfUPI https://t.co/Xh1jEQy0q1
- Aug 27, 2026
I for Information Technology Technology is shaping how India works, connects and grows, and skilled talent is at the heart of this transformation. From IT Services and Business Process Management to Engineering & R&D, Software Development and Future Skills, the IT-ITeS sector opens doors to diverse, high-growth career pathways. Choose IT to build, innovate and shape what’s next. Because when technology moves forward, skilled minds move India forward. Explore industry-relevant courses on the Skill India Digital Hub (SIDH). #AToZOfSkills #SkillRightTohFutureBright #SkillIndia #InformationTechnology #ITSkills
- Aug 25, 2026
A vision that began with reimagining how India pays has become a journey that moves billions in seconds. Under PM @narendramodi's vision for a Digital India, UPI has transformed digital payments from a convenience into an everyday habit, making payments faster, simpler and more accessible for millions. #10YearsOfUPI
- Sep 2, 2026
Every meaningful innovation begins with a question: Can this be done better? Across India, young innovators, entrepreneurs and change makers are asking that question every day, transforming challenges into ideas, and ideas into solutions that have the power to create meaningful impact. Navachar Mantra is a glimpse into these journeys, ideas and possibilities, celebrating the spirit of curiosity, creativity and enterprise that will inspire the path towards a Viksit Bharat. This is just the beginning of a journey that will bring forward stories of innovation, ambition and the people creating change. A prelude to the conversations, ideas and inspirations that lie ahead. Stay tuned. @iitdelhi @fitt_iitd @NSDCIndia @IndiaEximBank @_yesmadam #NavacharMantra #SkillIndia #Innovation #Entrepreneurship #ViksitBharat #GrassRootIdes #FromIdeaToEnterprises
- Aug 31, 2026
Opportunities Buzzing Around You Beekeeping is more than honey harvesting. With skills in hive management, bee care, honey processing, value addition and marketing, it can open pathways to entrepreneurship and opportunities across India’s growing agriculture ecosystem. For those who want to build a career close to nature while creating value, Beekeeping is a skill to choose, build and grow with. Join the Skill India Mission and download the SIDH App to explore skilling opportunities and take your first step towards a future-ready career. #SkillIndia #SkillRightTohFutureBright #AToZOfSkills #Beekeeping #AgricultureSkills
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 33 interactions against 339K followers, an engagement rate of 0.01%. Measured over 19 original posts, its engagement rate beats 27% of 6,874 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 2.4K times each, and 1.36% of those impressions turn into an interaction. That is about 0.717% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.7 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 05:00 UTC, and Wednesday is the busiest day of the week. Of the 19 posts sampled, 100% carry an image or video and 11% link out. The account's strongest tracked post pulled 50 interactions, about 1.5x its own typical post. Recurring topics include #mannkibaat, #10yearsofupi, #nashamuktyuva.
- What is Skill India's engagement rate on X?
- Skill India (@MSDESkillIndia) has an engagement rate of 0.01%, based on the median interactions across 19 original posts from the last 30 days against 339,125 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.01%, Skill India sits above the 10th percentile of the 66,128 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MSDESkillIndia have real engagement?
- Its engagement rate beats 27% of the tracked X accounts closest to it in follower count (6,874 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MSDESkillIndia post?
- Most posts go out around 05:00 UTC, and Wednesday is its busiest day, at roughly 1.7 posts per day across the measured window.