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Movistar Plus Deportes engagement report

@MPlusDeportes - 634K followers on X

Measured over 117 original posts from a 30-day window, last computed on October 6, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 634K followers
Per impression
0.416%
18K views on a typical post
Reach
2.78%
of its followers see a post
Typical post
73
interactions (median)
Saved
0.011%
2 bookmarks on a typical post
Posting rate
4/day
active 13% of days
Peak time
20:00 UTC
Sunday

A typical post picks up 73 interactions against 634K followers, an engagement rate of 0.011%. Measured over 117 original posts, its engagement rate beats 35% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.416% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 20:00 UTC, and Sunday is the busiest day of the week. Of the 117 posts sampled, 100% carry an image or video and 9% link out. The account's strongest tracked post pulled 7.8K interactions, about 107x its own typical post. Recurring topics include #lacasadelfútbol, #lapistadeltenis, #laligaeasports.

Measured over 117 original posts from a 30-day window, last computed on October 6, 2026. Recurring tags: #lacasadelfútbol, #lapistadeltenis, #laligaeasports.

Compared with accounts its own size

Movistar Plus Deportes's engagement rate beats 35% of the tracked X accounts closest to it in follower count (21,185 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 27% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, Movistar Plus Deportes sits above the 10th percentile of the 213,098 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.147%
p750.698%
p902.61%
p9982.9%
Engagement rate as a share of followers, across the 213,098 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,393 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.147%
75th percentile0.698%
90th percentile2.61%
99th percentile82.9%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link9% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 9% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 184 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 13, 2026107x their median

    "Mbappé y yo somos los dos mejores del mundo, pero creo que este año el Balón de Oro me lo merecería yo". ‼️ 𝑳𝒂𝒎𝒊𝒏𝒆 𝒀𝒂𝒎𝒂𝒍, en exclusiva en #UniversoValdano. #LaCasaDelFútbol https://t.co/YJmUZBVLaU

    5.6K4387881.0K9.2M viewsView on X
  • Sep 13, 202619x their median

    Así reaccionó el banquillo del FC Barcelona al 2-4 de Adeyemi que sentenciaba el partido. #LALIGAEASPORTS #LaCasaDelFútbol https://t.co/dc5Dhou6R8

    1.3K3744467K viewsView on X
  • Oct 6, 202618x their median

    🥹 El 𝒆𝒎𝒐𝒕𝒊𝒗𝒐 vídeo para despedir a Leo. Esta noche, Messi disputa su último partido con la camiseta de Argentina y lo podrás ver en @movistarplus. ✅Incluido en el Plan Libre 9,99€: https://t.co/tK6DToN4M0 #LaCasaDelFútbol https://t.co/m7DtAkmO16

    1.1K24451445K viewsView on X
  • Sep 13, 202618x their median

    "Para otro jugador, con mi rendimiento hubiera sido un gran Mundial, pero no para mí. Tengo muchas ganas de que llegue el siguiente". ‼️ La entrevista completa de 𝑳𝒂𝒎𝒊𝒏𝒆 𝒀𝒂𝒎𝒂𝒍 en #UniversoValdano, el viernes 18 a las 21:00 en @MovistarPlus. #LaCasaDelFútbol https://t.co/2FnxL8wQ6J

    1.2K652131392K viewsView on X
  • Sep 13, 202617x their median

    Marcando por quinta jornada consecutiva. Manteniendo invicto a su @RCDeportivo. ✅🇬🇦𝑨𝒖𝒃𝒂𝒎𝒆𝒚𝒂𝒏𝒈 rescata un punto para los de Antonio Hidalgo en el Coliseum. #LALIGAEASPORTS #LaCasaDelFútbol https://t.co/TsXATPsAnE

    1.1K10062080K viewsView on X
  • Aug 25, 202616x their median

    El hombre de José. 𝑱𝒖𝒅𝒆 𝑽𝒊𝒄𝒕𝒐𝒓 𝑾𝒊𝒍𝒍𝒊𝒂𝒎 𝑩𝒆𝒍𝒍𝒊𝒏𝒈𝒉𝒂𝒎. #ElDíaDespués https://t.co/KsFDupykjj

    1.1K6510775K viewsView on X
  • Sep 13, 202615x their median

    🇪🇸🌟 El homenaje del Ciutat de Valencia a los campeones del mundo del @FCBarcelona. #LALIGAEASPORTS #LaCasaDelFútbol https://t.co/1eauJGlP7f

    1.0K6923956K viewsView on X
  • Sep 13, 202615x their median

    El Valencia CF hace oficial la destitución de Carlos Corberán. ‼️ También ha sido destituido Ron Gourlay, CEO de Fútbol del club valencianista. #LALIGAEASPORTS #LaCasaDelFútbol https://t.co/UsmxT3s8fu

    95281493169K viewsView on X
  • Aug 24, 202614x their median

    ⁉️ El 𝑹𝑪𝑫 𝑴𝒂𝒍𝒍𝒐𝒓𝒄𝒂 reclamó la 𝒊𝒏𝒗𝒂𝒍𝒊𝒅𝒆𝒛 𝒅𝒆𝒍 2-0 del Granada CF por haberse efectuado el lanzamiento del córner antes de que Ais Reig lo autorizara. #LALIGAHYPERMOTION #LaCasaDelFútbol https://t.co/cD5QWezWJs

    8005970129709K viewsView on X
  • Aug 24, 202612x their median

    En el minuto 52 perdían 0-2. En el minuto 101 ganaron 4-2. La locura de #LALIGAHYPERMOTION. La remontada del Celta Fortuna. @RCCelta #LaCasaDelFútbol https://t.co/MO1xWVNLhj

    7647349406K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#lacasadelfútbol#lapistadeltenis#laligaeasports#laligahypermotion#usopen

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 73 interactions against 634K followers, an engagement rate of 0.011%. Measured over 117 original posts, its engagement rate beats 35% of 21,185 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 18K times each, and 0.416% of those impressions turn into an interaction. That is about 2.77% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 4 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 20:00 UTC, and Sunday is the busiest day of the week. Of the 117 posts sampled, 100% carry an image or video and 9% link out. The account's strongest tracked post pulled 7.8K interactions, about 107x its own typical post. Recurring topics include #lacasadelfútbol, #lapistadeltenis, #laligaeasports.

What is Movistar Plus Deportes's engagement rate on X?
Movistar Plus Deportes (@MPlusDeportes) has an engagement rate of 0.011%, based on the median interactions across 117 original posts from the last 30 days against 633,657 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, Movistar Plus Deportes sits above the 10th percentile of the 213,098 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MPlusDeportes have real engagement?
Its engagement rate beats 35% of the tracked X accounts closest to it in follower count (21,185 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MPlusDeportes post?
Most posts go out around 20:00 UTC, and Sunday is its busiest day, at roughly 4 posts per day across the measured window.

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