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MMA Junkie engagement report

@MMAJunkie - 1.3M followers on X

Measured over 869 original posts from a 30-day window, last computed on October 7, 2026.

Engagement

Bottom quarter for its size
Per follower
0.001%
of 1.3M followers
Per impression
0.084%
13K views on a typical post
Reach
1.02%
of its followers see a post
Typical post
11
interactions (median)
Saved
0.008%
1 bookmarks on a typical post
Posting rate
31.07/day
active 103% of days
Peak time
00:00 UTC
Sunday

A typical post picks up 11 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 869 original posts, its engagement rate beats 12% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.084% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 869 posts sampled, 29% carry an image or video and 77% link out. The account's strongest tracked post pulled 5.2K interactions, about 470x its own typical post. Recurring topics include #ufc331, #dwcs, #ufc332.

Measured over 869 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #ufc331, #dwcs, #ufc332.

Compared with accounts its own size

MMA Junkie's engagement rate beats 12% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 6% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.001%, MMA Junkie sits below the 10th percentile of the 156,396 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.4%
Engagement rate as a share of followers, across the 156,396 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,062 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 00:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 00:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 00:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Sunday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Sunday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video29% of posts+111%+108% to +115%34K
Outbound link77% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 29% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 77% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 114 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 26, 2026470x their median

    Alex Apodaca returns to her full-time job at an accounting firm tomorrow morning after winning a UFC contract by historic upset at #DWCS. And she has no complaints. "I don't think I'm going to quit. I like using my brain. ... I have a call at 7:30 a.m." https://t.co/I9CjeXgjou

    4.9K1709940486K viewsView on X
  • Aug 23, 2026199x their median

    Jorge Masvidal hints that big news could be coming soon regarding his UFC return, and names Leon Edwards as an opponent heโ€™d like to face ๐Ÿ‘€ (via @jeroguerra10) https://t.co/oUtSDshjiy

    1.9K55152391.3M viewsView on X
  • Sep 20, 2026158x their median

    Dana White reacts to Gable Steveson's 12-second knockout loss at #UFC331. "He had huge expectations on himself. It happens." https://t.co/aFH0D7JaJZ

    1.7K3320358K viewsView on X
  • Dec 30, 2025128x their median

    MMA Junkie video editor Abbey Subhan dies at 45 https://t.co/tvrrWqsv7B

    1.0K2477268801K viewsView on X
  • Aug 23, 2026123x their median

    Anthony Hernandez criticizes Gregory Rodrigues for "dirty" tactics in the #UFCSacramento main event. "He was cheating, grabbing the inside of my gloves. I fight clean man." ๐ŸŽฅ @UFC https://t.co/a9lKAwAAGl

    1.1K2816330157K viewsView on X
  • Sep 20, 202683x their median

    Joe Rogan backs Arman Tsarukyan as the next UFC lightweight title challenger ๐Ÿ† #UFC331 https://t.co/0wSsMqdbIk

    882262132K viewsView on X
  • Sep 20, 202682x their median

    N3on REACTS to cornering Arman Tsarukyan at #UFC331 ๐Ÿ‘€ (via @jeroguerra10) https://t.co/QI4OOwvoNk

    875255138K viewsView on X
  • Oct 4, 202679x their median

    Valentina Shevchenko wastes no time sending a message to new champ Natalia Silva after #UFC332 https://t.co/8zsvyb46EC

    826318439K viewsView on X
  • Oct 4, 202672x their median

    New champ Natalia Silva plans to take Dana White's advice after #UFC332 and not wait for Valentina Shevchenko. "I want to be an active champion. It's time for people to see who I am." ๐ŸŽฅ @UFC https://t.co/wSB7311JPo

    7472517239K viewsView on X
  • Sep 20, 202666x their median

    Daniel Cormier rips Gable Steveson for being โ€œan ungrateful loserโ€ after his stunning #UFC331 knockout loss. https://t.co/ZJTQlB5P7z

    6842416130K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ufc331#dwcs#ufc332#ufcvegas121#nocheufc

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 11 interactions against 1.3M followers, an engagement rate of 0.001%. Measured over 869 original posts, its engagement rate beats 12% of 15,519 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 13K times each, and 0.084% of those impressions turn into an interaction. That is about 1.02% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 31.1 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 00:00 UTC, and Sunday is the busiest day of the week. Of the 869 posts sampled, 29% carry an image or video and 77% link out. The account's strongest tracked post pulled 5.2K interactions, about 470x its own typical post. Recurring topics include #ufc331, #dwcs, #ufc332.

What is MMA Junkie's engagement rate on X?
MMA Junkie (@MMAJunkie) has an engagement rate of 0.001%, based on the median interactions across 869 original posts from the last 30 days against 1,275,398 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.001%, MMA Junkie sits below the 10th percentile of the 156,396 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MMAJunkie have real engagement?
Its engagement rate beats 12% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the bottom quarter for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @MMAJunkie post?
Most posts go out around 00:00 UTC, and Sunday is its busiest day, at roughly 31.07 posts per day across the measured window.

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