Ministry of Information and Broadcasting engagement report
@MIB_India - 2.2M followers on X
Measured over 82 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
A typical post picks up 82 interactions against 2.2M followers, an engagement rate of 0.004%. Measured over 82 original posts, its engagement rate beats 30% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.729% of those impressions turn into an interaction. That is about 0.516% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 82 posts sampled, 87% carry an image or video and 45% link out. The account's strongest tracked post pulled 16K interactions, about 189x its own typical post. Recurring topics include #instagram, #pibfactcheck, #cabinet.
Measured over 82 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #instagram, #pibfactcheck, #cabinet.
Compared with accounts its own size
Ministry of Information and Broadcasting's engagement rate beats 30% of the tracked X accounts closest to it in follower count (1,003 accounts, accounts of similar size (decile 8 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 45% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.004%, Ministry of Information and Broadcasting sits above the 10th percentile of the 9,981 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.047% |
| 75th percentile | 0.325% |
| 90th percentile | 2.60% |
| 99th percentile | 357.9% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 07:00 UTC, and Sunday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 87% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 45% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 87% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 45% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 410 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Aug 19, 2026189x their median
A major boost to railway infrastructure and connectivity across Andhra Pradesh, Odisha, Tamil Nadu and West Bengal! The Cabinet has approved four multitracking projects, adding important capacity to the Indian Railways network and benefiting lakhs of people. These projects will have many benefits like: Strengthening passenger and freight movement. Reducing congestion. Greater logistics efficiency. Better connectivity, commerce and tourism. https://t.co/NArk0bSx17
- Aug 19, 2026120x their median
बिहार के चौतरफा विकास के हमारे प्रयासों में कनेक्टिविटी का तेज विस्तार बहुत जरूरी है। इसी दिशा में आज हमारी सरकार ने NH-22 के मुजफ्फरपुर-सीतामढ़ी-सोनबरसा सेक्शन पर 4-लेन के निर्माण को मंजूरी दी है। पूरे राज्य के लिए लाइफलाइन साबित होने वाली इस परियोजना से प्रगति का एक नया अध्याय शुरू होने वाला है। इससे जहां सफर में लगने वाला समय बचेगा, वहीं आर्थिक गतिविधियों और पर्यटन को भी बढ़ावा मिलेगा। https://t.co/rxAFfShgsw
- Aug 23, 202679x their median
New age trains! Make more in India 🇮🇳 https://t.co/TUjZup3iKz
- Aug 23, 202641x their median
Made in India chips are powering Indian Space Missions. https://t.co/rEpXwa4VUK
- Aug 19, 202619x their median
The 4 pillars driving Bharat’s growth story 🇮🇳 https://t.co/uayzTDpyII
- Aug 14, 202615x their median
#WATCH | Delhi: Defence Minister Rajnath Singh says, "The remarks made by LoP Rahul Gandhi on PM Narendra Modi and India's foreign policy yesterday are petty and condemnable. It is painful for me personally, too. In my long political life, I had never seen such indecent and unimaginable conduct from any LoP. Such conduct is a grave sign of a threat to a healthy democracy. Rahul Gandhi might have frustration with PM in his mind but such indecent remarks are unacceptable, especially when PM Modi has been a Prime Minister who has brought prestige to India nationally and internationally, and paved the way for Viksit Bharat. In 12 years, working with full dedication, he did not take any leave. Such indecent remarks against such a PM pain every Indian. I would also like to humbly tell the Congress party that after such language and conduct, can they have any claim over the legacy of Lal-Bal-Pal and Gandhi, Patel and Nehru, from Subhas babu to Rajendra babu and Shastri ji and Narasimha Rao ji to Pranab Mukherjee? With this conduct, Rahul Gandhi has not only insulted PM Narendra Modi but also the international prestige of India. He has shredded the dignity of the post of Lok Sabha LoP. I cannot even imagine that someone with Gandhi surname can make such a shameful remark."
- Aug 22, 20266.2x their median
From ponds to office drawers, the journey of Makhana is bigger than you think. 🌱 Once a traditional food of Bihar, Makhana is now emerging as a growing agricultural and global food story. Watch the story unfold. #Makhana #MakhanaIndia #Agriculture #Superfood #VocalForLocal - Generated by AI @AgriGoI
- Aug 21, 20265.7x their median
🔰What is the Ken-Betwa Link Project? ▪️The Ken–Betwa Link Project (KBLP) is a major water-resources development project intended to address the long-standing water scarcity and irrigation challenges of the Bundelkhand region of Madhya Pradesh and Uttar Pradesh 🔰What is the total cost of the project? ▪️The total cost of the project is ₹44,605 crore 🔰Why is this project needed? ▪️Bundelkhand region has historically faced recurrent water scarcity, dependence on rainfall, inadequate irrigation facilities, declining groundwater availability in several areas and vulnerability of agriculture to drought. The Ken Betwa Link Project is designed to provide more dependable water availability for irrigation and drinking-water requirements while also generating renewable energy and supporting broader regional development. Curious to know more? Read the Ken–Betwa Link Project FAQs: https://t.co/VQMQpkztTJ @DoWRRDGR_MoJS #KenBetwaLinkProject
- Aug 22, 20264.6x their median
Strengthening BRICS Cooperation for Youth Empowerment! Chaired the BRICS Youth Ministers’ Meeting in Visakhapatnam today. Guided by PM Shri @narendramodi Ji and our youth-first approach during our BRICS Chairship, we have focused on creating platforms for dialogue, ideas and knowledge exchange among young leaders. We welcome the consensus to build on the BRICS MoU on Cooperation in Youth Matters, 2025, and our Joint Statement across four thematic pillars, laying the foundation for sustained youth cooperation, exchange and opportunities across BRICS.
- Aug 18, 20263.6x their median
Celebrating Gulzar and the magic of his words on his birthday. ✨ From poetry that lingers in the heart to stories that stay with us, his shayari has given generations a language for emotions. #Gulzar @MinOfCultureGoI @NFAIOfficial https://t.co/l02i3cYE29
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 82 interactions against 2.2M followers, an engagement rate of 0.004%. Measured over 82 original posts, its engagement rate beats 30% of 1,003 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 0.729% of those impressions turn into an interaction. That is about 0.516% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 5.8 posts a day over the last 30 days, though only 30% of days saw any activity at all. Most posts go out around 07:00 UTC, and Sunday is the busiest day of the week. Of the 82 posts sampled, 87% carry an image or video and 45% link out. The account's strongest tracked post pulled 16K interactions, about 189x its own typical post. Recurring topics include #instagram, #pibfactcheck, #cabinet.
- What is Ministry of Information and Broadcasting's engagement rate on X?
- Ministry of Information and Broadcasting (@MIB_India) has an engagement rate of 0.004%, based on the median interactions across 82 original posts from the last 30 days against 2,191,974 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Ministry of Information and Broadcasting sits above the 10th percentile of the 9,981 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MIB_India have real engagement?
- Its engagement rate beats 30% of the tracked X accounts closest to it in follower count (1,003 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MIB_India post?
- Most posts go out around 07:00 UTC, and Sunday is its busiest day, at roughly 5.83 posts per day across the measured window.