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NCAA Men's Final Four engagement report

@MFinalFour - 124K followers on X

Measured over 1 original post from a 30-day window, last computed on October 4, 2026.

Engagement

Per follower
0.008%
of 124K followers
Per impression
0.24%
4.2K views on a typical post
Reach
3.36%
of its followers see a post
Typical post
10
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
0.03/day
active 3% of days
Peak time
18:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 10 interactions against 124K followers, an engagement rate of 0.008%. Posts are seen about 4.2K times each, and 0.24% of those impressions turn into an interaction. That is about 3.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.4K interactions, about 544x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 4, 2026. Recurring tag: #mfinalfour.

Where this sits in the catalog

At 0.008%, NCAA Men's Final Four sits above the 10th percentile of the 206,113 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.025%.

p100.004%
p250.025%
p50 (median)0.143%
p750.68%
p902.56%
p9982.4%
Engagement rate as a share of followers, across the 206,113 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,273 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.025%
50th percentile0.143%
75th percentile0.68%
90th percentile2.56%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 18:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 18:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 164 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 7, 2026544x their median

    Celebrating the 1976 Hoosiers. The last DI Men's Basketball team to have an undefeated season. 🤩 #MFinalFour x @IndianaMBB https://t.co/RRCkImYp4W

    4.9K4905635324K viewsView on X
  • Apr 7, 2026385x their median

    The Champions ć€½ļø @umichbball #MFinalFour https://t.co/5p5a2O2Ivb

    3.3K493131647K viewsView on X
  • Apr 7, 2026308x their median

    āœļø Elliot Cadeau, National Champion #MFinalFour x @umichbball https://t.co/ew8R5loHWg

    2.7K3375740K viewsView on X
  • Apr 23, 2026266x their median

    DETROIT, WE GOT NEXT šŸ€šŸ”„ The Men's Final Four is coming to @fordfield on April 3-5, 2027. Let the countdown begin! ā³ #MFinalFour x @detsports https://t.co/FK7LKLCaSS

    2.2K3751536100K viewsView on X
  • Apr 7, 2026227x their median

    1976 Hoosiers šŸ¤ Today Still iconic. Still undefeated. #MFinalFour https://t.co/elryjWovH5

    2.0K234141363K viewsView on X
  • Apr 7, 2026188x their median

    HANG IT IN THE LOUVRE šŸ–¼ļø #MFinalFour x @umichbball https://t.co/6exmn70xOE

    1.6K2331222K viewsView on X
  • Apr 8, 2026152x their median

    Still thinking about this moment šŸŽ‰ #MFinalFour x @umichbball https://t.co/6g24mSPMAL

    1.3K1834728K viewsView on X
  • Apr 7, 2026140x their median

    THE MICHIGAN WOLVERINES ARE NATIONAL CHAMPIONS FOR THE FIRST TIME SINCE 1989 ć€½ļø (1) @umichbball defeats (2) UConn, 69-63, to win the National Championship. #MFinalFour https://t.co/ENnvfufXLi

    1.1K300192023K viewsView on X
  • Apr 7, 202681x their median

    The final bracket update 🤩 #MFinalFour https://t.co/pH2dEy3qQy

    744641116K viewsView on X
  • Apr 7, 202680x their median

    The '76 Hoosiers get their rings #MFinalFour x @IndianaMBB https://t.co/AtK6Qij0ma

    729586436K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#mfinalfour

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 10 interactions against 124K followers, an engagement rate of 0.008%. Posts are seen about 4.2K times each, and 0.24% of those impressions turn into an interaction. That is about 3.36% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.03 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 5.4K interactions, about 544x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is NCAA Men's Final Four's engagement rate on X?
NCAA Men's Final Four (@MFinalFour) has an engagement rate of 0.008%, based on the median interactions across 1 original posts from the last 30 days against 123,999 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.008%, NCAA Men's Final Four sits above the 10th percentile of the 206,113 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MFinalFour have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MFinalFour post?
Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 0.03 posts per day across the measured window.

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