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Martin Brundle OBE engagement report

@MBrundleF1 - 853K followers on X

Measured over 1 original post from a 30-day window, last computed on September 25, 2026.

Engagement

Per follower
1.56%
of 853K followers
Per impression
1.11%
1.2M views on a typical post
Reach
140.5%
of its followers see a post
Typical post
13K
interactions (median)
Saved
0.034%
412 bookmarks on a typical post
Posting rate
0.1/day
active 10% of days
Peak time
20:00 UTC
Tuesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 13K interactions against 853K followers, an engagement rate of 1.56%. Posts are seen about 1.2M times each, and 1.11% of those impressions turn into an interaction. That is about 140.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 23K interactions, about 1.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on September 25, 2026.

Where this sits in the catalog

At 1.56%, Martin Brundle OBE sits above the 75th percentile of the 205,261 accounts in this comparison. That places it in the top 25% band, which runs 0.678% to 2.55%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,261 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 20:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 20:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 20:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video0% of posts+111%+108% to +115%34K
Outbound link0% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 0% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 422 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Oct 6, 20251.8x their median

    Sharing some news ❤️ https://t.co/9YIMucQh6l

    21K9151.0K3572.9M viewsView on X
  • Aug 26, 2025135x their median

    BREAKING: Cadillac have officially confirmed Sergio Perez and Valtteri Bottas as their two drivers for debut 2026 season! 🚨🏁 https://t.co/edq7npZnT2

    20K1.7K172167916K viewsView on X
  • Sep 8, 2026

    Great work BA and Heathrow 😡 Nine hours and counting sitting on a plane which has travelled nowhere. At a remote parking bay, no food throughout, and mother/baby and a person with a medical condition desperate to get off. As is everyone else. Toilets no longer available as blocked. No sign of steps or buses. And that’s before the wait for luggage. Pathetic and dangerous lack of corporate contingency and responsibility.

    12K650508801.2M viewsView on X
  • Apr 21, 2026

    Hard to believe it's over 2 years since my open heart surgery for an aortic aneurysm. It was something that was discovered in a medical check-up, without any symptoms. I'm forever grateful to the doctors and nurses who looked after me, and to be able to live my life without limitations is truly a blessing 🙏🙏 A fading scar is reminding me of that event everyday when I'm looking at the mirror 👀

    11K48724656917K viewsView on X
  • May 4, 2026

    In 30 years of broadcasting I’ve never wondered what a branded microphone sock tastes like. There’s some very funny people around 🤔

    6.6K110137123.1M viewsView on X
  • Jun 24, 2026

    After many years at Sky I am moving on to exciting new ventures and looking forward to what comes next. I have left the Sky F1 team but F1 still has my heart & so I’ll still be involved in it. I’ll keep you posted, in the meantime see you at Silverstone!

    4.7K14045437688K viewsView on X
  • Mar 20, 202620x their median

    Max Verstappen heads to the Nürburgring! 🤩 Tune in tomorrow at 10:30am to watch NLS2 LIVE on the Sky Sports F1 YouTube channel 📺 https://t.co/VzkFdTzP5d

    3.0K1793914268K viewsView on X
  • Mar 6, 2026

    Despite all the doubts and high level criticism about F1 2026 I’m totally relaxed after day one of action. The cars look great and very lively, and the drivers heroic whilst wrestling significantly lower grip, and I’m confident it’s going to be a competitive and unpredictable season.

    2.7K6733231223K viewsView on X
  • Dec 7, 2025

    A massive thank you from all of us at Sky Sports F1 for watching this season 📺❤️ See you in 91 days for lights out in Melbourne! 🚥 https://t.co/q8XdxTjzk3

    2.8K7913628696K viewsView on X
  • May 6, 2026

    Locked in long-term. Sky Sports will remain the home of Formula 1 in the UK & Ireland until 2034! 🏁🚨 https://t.co/liGnHRBRGl

    2.1K19727191325K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 13K interactions against 853K followers, an engagement rate of 1.56%. Posts are seen about 1.2M times each, and 1.11% of those impressions turn into an interaction. That is about 140.7% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 10% of days saw any activity at all. Most posts go out around 20:00 UTC, and Tuesday is the busiest day of the week. The account's strongest tracked post pulled 23K interactions, about 1.8x its own typical post. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is Martin Brundle OBE's engagement rate on X?
Martin Brundle OBE (@MBrundleF1) has an engagement rate of 1.56%, based on the median interactions across 1 original posts from the last 30 days against 852,782 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 1.56%, Martin Brundle OBE sits above the 75th percentile of the 205,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MBrundleF1 have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MBrundleF1 post?
Most posts go out around 20:00 UTC, and Tuesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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