MBC Group engagement report
@MBCGroup - 2.0M followers on X
Measured over 7 original posts from a 30-day window, last computed on October 8, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 31 interactions against 2.0M followers, an engagement rate of 0.002%. Posts are seen about 9.8K times each, and 0.318% of those impressions turn into an interaction. That is about 0.494% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.2K interactions, about 72x its own typical post. Recurring topics include #مجموعة_mbc, #bcww, #mbcgroup. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on October 8, 2026. Recurring tags: #مجموعة_mbc, #bcww, #mbcgroup.
Where this sits in the catalog
At 0.002%, MBC Group sits below the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.127% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.3% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 497 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 8, 202672x their median
https://t.co/TKxpEw9iGg
- Sep 9, 202634x their median
تعلن #مجموعة_MBC عن انتقال علي جابر من منصبه التنفيذي كرئيس تنفيذي للمحتوى ومدير عام قنوات المجموعة إلى دور استشاري، حيث سيواصل دعم المجموعة خلال الأشهر المقبلة لضمان انتقال سلس للمهام. وتتقدم المجموعة بخالص الشكر والتقدير لعلي جابر على إسهاماته والتزامه على مدى أكثر من 15 عاماً. MBC GROUP announces the transition of Ali Jaber from his executive role as Chief Content Officer and Group TV Director to an advisory role, where he will continue to support the Group over the coming months to ensure a smooth transition of responsibilities. MBC GROUP extends its sincere appreciation to Ali for his contributions and commitment over the past 15 years. #MBCGroup
- Apr 16, 202632x their median
فتح باب التقديم على برامج الابتعاث المبتدئ بالتوظيف المقدمة من مجموعة إم بي سي ضمن #مسار_واعد أحد مسارات برنامج خادم الحرمين الشريفين للابتعاث الخارجي وذلك بالتعاون مع #وزارة_الإعلام للمزيد من التفاصيل: https://t.co/ekUGAE1ndI #قدراتك_مستقبلنا https://t.co/IZVOku96dx
- Apr 16, 202616x their median
بالتعاون مع وزارة الإعلام ومجموعة MBC بدء التقديم في برنامج خادم الحرمين الشريفين للابتعاث الخارجي، ضمن "مسار واعد" المبتدئ بالتوظيف؛ لدراسة البكالوريوس والماجستير. https://t.co/jeUxZSrvuo
- Feb 5, 202611x their median
أحدث تقنيات تكنولوجيا الإعلام والاتصال الجديدة.. شبكة العربية تدشن مبناها الرئيسي والجديد في العاصمة #الرياض #قناة_العربية https://t.co/xlO2AjVChJ
- Sep 22, 20267.2x their median
⚽️ كأس الخليج على شاشات MBC 🇸🇦 تنقل #MBCGROUP منافسات النسخة الـ27 من بطولة كأس الخليج العربي #خليجي27 مباشرة عبر MBC Action و MBC شاهد، فيما تُعرض مباريات المنتخب السعودي 🇸🇦 عبر MBC1. البداية اليوم الأربعاء 23 سبتمبر.. وموعدنا مع الأخضر أمام الكويت عند الساعة 9 مساءً بتوقيت السعودية. 🏆
- Aug 26, 20266.4x their median
تكشف #مجموعة_MBC عن MBC Game Studio، وتزيح الستار عن باكورة ألعاب الاستوديو «نُسج الميزان 1001 | 1001 Threads of Mizan»، خلال معرض Gamescom. مغامرة فانتازية عربية مستوحاة من عالم «ألف ليلة وليلة» وإرثه القصصي الغني، تجمع بين الاستكشاف والمواجهات الملحمية واللعب التعاوني، لتأخذ اللاعبين حول العالم في تجربة غامرة مستلهمة من الحكايات العربية. MBC GROUP reveals MBC Game Studio, alongside the unveiling of its debut title, ‘1001 Threads of Mizan’, at Gamescom. Inspired by the rich storytelling traditions of One Thousand and One Nights, the Arabian fantasy action-adventure brings exploration, large-scale combat and cooperative gameplay to players around the world. #MBCGROUP #1001ThreadsOfMizan #Gamescom
- Mar 15, 20263.5x their median
وليد بن إبراهيم آل إبراهيم، رئيس مجلس إدارة #مجموعة_MBC ، يستعرض أبرز محطات المجموعة في عام 2025. https://t.co/cJQxkuqESz
- Apr 28, 20265.1x their median
بالتعاون مع وزارة الاعلام، تعلن #مجموعة_MBC عن إطلاق برامج ابتعاث منتهية بالتوظيف، ضمن توجه يستهدف بناء كفاءات وطنية قادرة على قيادة مستقبل قطاع الاعلام. البرنامج يشمل تخصصات اعلامية نوعية، مع فرص دراسة في جامعات دولية، وتوظيف بعد التخرج. https://t.co/AD1pgbqr1k 🔗 In collaboration with the Ministry of Media, #MBCGroup announces the launch of scholarship programs that lead to employment, as part of an initiative aimed at developing national talent capable of shaping the future of the media sector. The program covers specialized media disciplines, offering opportunities to study at international universities, with employment upon graduation. 🔗 https://t.co/AD1pgbqr1k
- Jun 24, 20264.5x their median
مجموعة MBC تعزز مجلس إدارتها بتعيين مشاري الإبراهيم أعرب رئيس مجلس إدارة #مجموعة_MBC ، الأستاذ وليد بن إبراهيم آل إبراهيم، عن تقديره لانضمام سعادة الأستاذ مشاري بن ناجي الإبراهيم إلى مجلس إدارة المجموعة، وقال: «نثق بأن خبراته القيادية ومعرفته العميقة بقطاعي الإعلام والترفيه ستشكل إضافة نوعية للمجلس، وتسهم في دعم خطط المجموعة للنمو والتوسع وتعزيز مكانتها الريادية في قطاع الإعلام والترفيه على المستويين الإقليمي والدولي». https://t.co/89tRQPexEc
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 31 interactions against 2.0M followers, an engagement rate of 0.002%. Posts are seen about 9.8K times each, and 0.318% of those impressions turn into an interaction. That is about 0.494% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.27 posts a day over the last 30 days, though only 27% of days saw any activity at all. Most posts go out around 09:00 UTC, and Wednesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 2.2K interactions, about 72x its own typical post. Recurring topics include #مجموعة_mbc, #bcww, #mbcgroup. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is MBC Group's engagement rate on X?
- MBC Group (@MBCGroup) has an engagement rate of 0.002%, based on the median interactions across 7 original posts from the last 30 days against 1,975,052 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.002%, MBC Group sits below the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MBCGroup have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MBCGroup post?
- Most posts go out around 09:00 UTC, and Wednesday is its busiest day, at roughly 0.27 posts per day across the measured window.