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MAX engagement report

@MAXMusic - 618K followers on X

Measured over 1 original post from a 30-day window, last computed on October 7, 2026.

Engagement

Per follower
0.02%
of 618K followers
Per impression
1.29%
9.5K views on a typical post
Reach
1.53%
of its followers see a post
Typical post
122
interactions (median)
Saved
0.084%
8 bookmarks on a typical post
Posting rate
0.1/day
active 3% of days
Peak time
02:00 UTC
Wednesday

Early reading. We have captured 1 original post for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.

A typical post picks up 122 interactions against 618K followers, an engagement rate of 0.02%. Posts are seen about 9.5K times each, and 1.29% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 17K interactions, about 140x its own typical post. Recurring topics include #agustd, #max, #suga. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

Measured over 1 original post from a 30-day window, last computed on October 7, 2026. Recurring tags: #agustd, #max, #suga.

Where this sits in the catalog

At 0.02%, MAX sits above the 10th percentile of the 205,048 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.143%
p750.678%
p902.55%
p9982.4%
Engagement rate as a share of followers, across the 205,048 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,894 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.143%
75th percentile0.678%
90th percentile2.55%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 02:00 UTC, and Wednesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 02:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 02:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Wednesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Wednesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link100% of posts-41%-42% to -40%32K
Typical length-+15%+14% to +16%32K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 307 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Apr 3, 2025140x their median

    KAI has released ‘Adult Swim’ on all streaming platforms. https://t.co/g8RNAuN2ym

    11K2.5K2133.2K4.3M viewsView on X
  • Jul 16, 2025103x their median

    MAX - LOVE INSANE (Feat. JAY of @ENHYPEN) [Official Music Video] https://t.co/22V2OKrETl https://t.co/BKdHaCjLaB

    8.3K3.9K103247191K viewsView on X
  • Jul 18, 202585x their median

    MAX - LOVE INSANE (Feat. JAY of ENHYPEN) out now ❤️ Listen: https://t.co/VOWEGv9jix https://t.co/0TqselkKoL

    6.6K3.4K132139169K viewsView on X
  • Jul 16, 202547x their median

    New dance unlocked. Song out Friday. Hear “LOVE INSANE” w/ JAY of @ENHYPEN first here https://t.co/UX0GATMZ9w https://t.co/Qde0KxEe03

    3.9K1.7K607170K viewsView on X
  • Jul 11, 202541x their median

    The official music video for LOVE INSANE (feat. JAY of ENHYPEN) is out next Friday July 18th ❤️ @enhypen #newmusic #loveinsane #jay #enhypen #love #lovesong #pop #kpop Hear “LOVE INSANE” first here: https://t.co/UX0GATMZ9w https://t.co/iSq1hNJxHC

    3.4K1.6K485264K viewsView on X
  • Jun 17, 20255.4x their median

    Same heart, different chaos https://t.co/kSfSZ3RGl9

    5736314448K viewsView on X
  • Dec 5, 20244.8x their median

    I love you guys Seeing my music be a part of your lives is such an honor. This is my dream job. I will never lose sight of how lucky I am to do this because of you. Whether I was your top artist (crazy), top 5, top 10 or even just 1 song streamed 1 time. I appreciate you deeply

    5074429414K viewsView on X
  • Apr 10, 20254.6x their median

    https://t.co/VgnTImKgLJ

    5102615712K viewsView on X
  • Oct 30, 2024

    Hi guys yes there is a fake release on all of my streaming profiles that is not me. Very frustrating but my team is getting it taken down. Anyway tour is on pre sale and I do have new music coming just not this sorry to get you all excited

    3063517214K viewsView on X
  • Jan 16, 20252.8x their median

    All tour profits will go directly to LA wildfire relief ❤️ Tickets: https://t.co/zzQogbW8ui https://t.co/L2LGUb5WjF

    257611398.9K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#agustd#max#suga

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 122 interactions against 618K followers, an engagement rate of 0.02%. Posts are seen about 9.5K times each, and 1.29% of those impressions turn into an interaction. That is about 1.53% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.1 posts a day over the last 30 days, though only 3% of days saw any activity at all. Most posts go out around 02:00 UTC, and Wednesday is the busiest day of the week. Of the 1 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 17K interactions, about 140x its own typical post. Recurring topics include #agustd, #max, #suga. Only 1 original post have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.

What is MAX's engagement rate on X?
MAX (@MAXMusic) has an engagement rate of 0.02%, based on the median interactions across 1 original posts from the last 30 days against 617,980 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.02%, MAX sits above the 10th percentile of the 205,048 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @MAXMusic have real engagement?
There is not yet enough sample to rank this account against others of its size.
When does @MAXMusic post?
Most posts go out around 02:00 UTC, and Wednesday is its busiest day, at roughly 0.1 posts per day across the measured window.

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