Malaysia Airlines engagement report
@MAS - 1.5M followers on X
Measured over 20 original posts from a 30-day window, last computed on October 7, 2026.
Engagement
A typical post picks up 90 interactions against 1.5M followers, an engagement rate of 0.006%. Measured over 20 original posts, its engagement rate beats 29% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.0K times each, and 1.00% of those impressions turn into an interaction. That is about 0.605% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video, 35% are part of a thread and 40% link out. The account's strongest tracked post pulled 1.3K interactions, about 15x its own typical post. Recurring topics include #malaysiaairlines, #malaysianhospitality, #yourgatewaytoasiaandbeyond.
Measured over 20 original posts from a 30-day window, last computed on October 7, 2026. Recurring tags: #malaysiaairlines, #malaysianhospitality, #yourgatewaytoasiaandbeyond.
Compared with accounts its own size
Malaysia Airlines's engagement rate beats 29% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 50% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.006%, Malaysia Airlines sits above the 10th percentile of the 157,102 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.003% |
| 25th percentile | 0.022% |
| 50th percentile | 0.128% |
| 75th percentile | 0.604% |
| 90th percentile | 2.32% |
| 99th percentile | 83.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 09:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 40% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 40% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 585 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Sep 6, 202615x their median
Important Notice: Due to volcanic ash activity from Mount Anak Krakatau affecting airport operations in Jakarta, selected Malaysia Airlines flights between Kuala Lumpur (KUL) and Jakarta (CGK) on 6 September 2026 have been cancelled. We are closely monitoring the situation and will communicate further updates directly to affected passengers. For more information and the latest updates, please visit: https://t.co/f9RWHPO5Jk
- Oct 5, 20268.1x their median
Malaysia looks good from every angle. 🇲🇾✈️ Caught at just the right moment, our Jalur Gemilang livery takes to the skies in full view. One for the aviation lovers. 📸💙 📸: Aideen Khan (Facebook) #MalaysiaAirlines #YourGatewaytoAsiaandBeyond #MalaysianHospitality #Aviation https://t.co/18z6WnwRPu
- Sep 19, 20265.1x their median
A proud moment for Malaysia. 🇲🇾🛫 Malaysia Airlines continues to rise at the 2026 Skytrax World Airline Awards, powered by the people who bring Malaysian Hospitality to life every day. • #1 Best Airline Staff in Asia, up 6 places • #2 World’s Best Airport Services, up 4 places • #3 World’s Best Cabin Crew, up 5 places • #10 Best Airline in Asia • #11 World’s Cleanest Airline, up 1 place • #12 World’s Best Economy Class Airlines, up 4 places • #18 World’s Best Business Class Airlines, a new entry • #21 World’s Best Airline, up 6 places And together with our oneworld partners, we celebrate oneworld being named World’s Best Airline Alliance at the 2026 Skytrax World Airline Awards. Every step forward belongs to our people, in the air and on the ground, and to our customers, partners and supporters who continue to journey with us. Thank you for believing in Malaysian Hospitality. We have come a long way. And we are still climbing. Together, towards our ambition of becoming one of the world’s Top 10 airlines by 2030. #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality
- Jan 20, 20265.1x their median
Every journey begins differently. With excitement. With familiarity. Or with the quiet reassurance of knowing you are in good hands. What stays with you isn’t just the destination, but the moments in between — the warmth of a welcome, the gentle attentiveness, the ease that allows you to truly settle in. These are not grand gestures. They’re small, thoughtful acts that make travel feel lighter, warmer, more personal and at home. This is where Malaysian Hospitality lives. On board our A330neo, we bring this promise to life in every interaction, every detail, every mile — elevating not just how you travel, but how you feel along the way. It is our privilege to be part of your journey. Book now at https://t.co/e3Vsj877ZM or via the Malaysia Airlines app. #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #MHStories #TimeForElevatingJourneys
- Sep 30, 20264.9x their median
Travelling from KLIA between 2–4 October 2026? With heavier traffic expected around Sepang during this period, we encourage passengers to plan ahead and allow additional travel time when making their way to the airport. Passengers are advised to arrive at KLIA at least 3 hours before international departures and 2 hours before domestic departures. Where possible, consider alternative routes or the KLIA Ekspres for your journey to the airport. For the full travel advisory and latest information, visit: https://t.co/c1fGnpbM8n
- Jul 7, 20266.4x their median
Every flying canvas is one of a kind 💙✈️ #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #Aviation #PixelDrag https://t.co/j0OcrZvn43
- Sep 23, 20264.3x their median
Make your race weekend more than just the race. 🏁🇲🇾 Between the action at Sepang, Kuala Lumpur’s city sights and plenty of local flavours, there’s more than enough to fill your weekend. Once the race is over, there’s still more to discover. Extend your trip with Malaysia Airlines and discover even more of Malaysia at https://t.co/e3Vsj877ZM ✈️💙 Are you ready for the race weekend? #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality
- Jul 12, 20263.5x their median
We proudly welcomed our 19th Boeing 737-8 to the Malaysia Airlines family yesterday. Flight 9M-MVS was delivered by Captain Mohd Ezaddin Mohd Roslan, Captain Azlan Shahir Mohammad Shamsudin and Captain Muhd Faisal Abdul Jalil. This newest addition represents more than a growing fleet. It means more opportunities to bring people closer to the destinations and connections they cherish, while delivering the warmth of Malaysian Hospitality every step of the way. As we continue our fleet modernisation journey, every new aircraft strengthens our commitment to providing a more comfortable, reliable and enjoyable travel experience for our passengers, while supporting greater connectivity across our network and beyond. This arrival also marks an important milestone, with 19 Boeing 737-8 aircraft now delivered from our total order of 55 Boeing narrowbody aircraft, comprising 43 Boeing 737-8s and 12 Boeing 737-10s. Deliveries will continue through to 2030 as we build the future of Malaysia Airlines, one journey at a time. Start planning your next journey today, book your flights at https://t.co/e3Vsj877ZM or via the Malaysia Airlines app. 📸: M Abd Hafiz #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #B7378
- Oct 2, 20262.9x their median
He’s done it again. 🇲🇾🥇 After making us proud with gold in Glasgow, Dato’ Azizulhasni Awang has given Malaysia another moment to celebrate, and this time with gold in the Asian Games men’s keirin, bringing home Malaysia’s eighth gold medal at Aichi-Nagoya 2026. We’ve watched the Pocket Rocketman race with the Malaysian flag on his back time and time again, but moments like this never get old. Congratulations, Dato’ Azizul. This gold belongs to you, and to a nation cheering you on. You carried the Jalur Gemilang on the track. We’re proud to be part of your journey. 🇲🇾💙 #MalaysiaAirlines #MHsports #AzizulhasniAwang #PocketRocketman #AichiNagoya2026
- Jun 25, 20267.0x their median
Malaysia Airlines and @SingaporeAir have officially launched our strategic joint business partnership with the introduction of joint fare products between Kuala Lumpur and Singapore. Building on our longstanding codeshare partnership, these new fare offerings provide customers with greater flexibility, more travel options, and enhanced connectivity across the combined networks of both airlines. As part of this collaboration, both carriers will progressively introduce additional customer benefits, including reciprocal lounge access, coordinated flight schedules, and joint corporate travel arrangements, making travel between Malaysia, Singapore, and beyond even more seamless. This marks another milestone in our shared commitment to strengthening regional connectivity and delivering greater value to our customers. Read more at https://t.co/OkesUfhelH #MalaysiaAirlines #SingaporeAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 90 interactions against 1.5M followers, an engagement rate of 0.006%. Measured over 20 original posts, its engagement rate beats 29% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 9.0K times each, and 1.00% of those impressions turn into an interaction. That is about 0.605% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.9 post a day over the last 30 days, with activity on roughly 50% of days. Most posts go out around 09:00 UTC, and Tuesday is the busiest day of the week. Of the 20 posts sampled, 100% carry an image or video, 35% are part of a thread and 40% link out. The account's strongest tracked post pulled 1.3K interactions, about 15x its own typical post. Recurring topics include #malaysiaairlines, #malaysianhospitality, #yourgatewaytoasiaandbeyond.
- What is Malaysia Airlines's engagement rate on X?
- Malaysia Airlines (@MAS) has an engagement rate of 0.006%, based on the median interactions across 20 original posts from the last 30 days against 1,480,697 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.006%, Malaysia Airlines sits above the 10th percentile of the 157,102 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MAS have real engagement?
- Its engagement rate beats 29% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MAS post?
- Most posts go out around 09:00 UTC, and Tuesday is its busiest day, at roughly 0.9 posts per day across the measured window.