Malaysia Airlines engagement report
@MAS - 1.5M followers on X
Measured over 4 original posts from a 30-day window, last computed on August 23, 2026.
Engagement
Early reading. We have captured 4 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 56 interactions against 1.5M followers, an engagement rate of 0.004%. Posts are seen about 11K times each, and 0.51% of those impressions turn into an interaction. That is about 0.746% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 02:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 397 interactions, about 7.1x its own typical post. Recurring topics include #malaysiaairlines, #yourgatewaytoasiaandbeyond, #malaysianhospitality. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 4 original posts from a 30-day window, last computed on August 23, 2026. Recurring tags: #malaysiaairlines, #yourgatewaytoasiaandbeyond, #malaysianhospitality.
Where this sits in the catalog
At 0.004%, Malaysia Airlines sits above the 10th percentile of the 10,660 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.007%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.001% |
| 25th percentile | 0.007% |
| 50th percentile | 0.048% |
| 75th percentile | 0.328% |
| 90th percentile | 2.48% |
| 99th percentile | 343.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 02:00 UTC, and Monday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | 0% | 15K |
| 01:00 UTC | +4% | 15K |
| 02:00 UTC | -1% | 14K |
| 03:00 UTC | -2% | 15K |
| 04:00 UTC | -5% | 12K |
| 05:00 UTC | -5% | 12K |
| 06:00 UTC | -7% | 13K |
| 07:00 UTC | -6% | 14K |
| 08:00 UTC | -7% | 17K |
| 09:00 UTC | -2% | 19K |
| 10:00 UTC | -2% | 20K |
| 11:00 UTC | -2% | 22K |
| 12:00 UTC | -1% | 24K |
| 13:00 UTC | +1% | 27K |
| 14:00 UTC | -2% | 29K |
| 15:00 UTC | -1% | 30K |
| 16:00 UTC | -1% | 30K |
| 17:00 UTC | -1% | 28K |
| 18:00 UTC | +1% | 25K |
| 19:00 UTC | 0% | 24K |
| 20:00 UTC | 0% | 22K |
| 21:00 UTC | +1% | 19K |
| 22:00 UTC | +1% | 17K |
| 23:00 UTC | +1% | 15K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +8% | 59K |
| Monday | +8% | 72K |
| Tuesday | +1% | 94K |
| Wednesday | -4% | 78K |
| Thursday | -3% | 71K |
| Friday | -5% | 73K |
| Saturday | +2% | 64K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +79% | +73% to +85% | 5.8K |
| Outbound link | 25% of posts | -49% | -50% to -47% | 6.1K |
| Typical length | - | +13% | +10% to +15% | 6.4K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 79% above the same accounts' other posts.
- 25% of its posts carry a link off X. Across the catalog, posts with an outbound link run 49% below the same accounts' other posts.
- Its average post runs 299 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 13% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Jul 7, 20267.1x their median
Every flying canvas is one of a kind 💙✈️ #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #Aviation #PixelDrag https://t.co/j0OcrZvn43
- Jan 20, 20266.2x their median
Every journey begins differently. With excitement. With familiarity. Or with the quiet reassurance of knowing you are in good hands. What stays with you isn’t just the destination, but the moments in between — the warmth of a welcome, the gentle attentiveness, the ease that allows you to truly settle in. These are not grand gestures. They’re small, thoughtful acts that make travel feel lighter, warmer, more personal and at home. This is where Malaysian Hospitality lives. On board our A330neo, we bring this promise to life in every interaction, every detail, every mile — elevating not just how you travel, but how you feel along the way. It is our privilege to be part of your journey. Book now at https://t.co/e3Vsj877ZM or via the Malaysia Airlines app. #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #MHStories #TimeForElevatingJourneys
- Jul 12, 20265.6x their median
We proudly welcomed our 19th Boeing 737-8 to the Malaysia Airlines family yesterday. Flight 9M-MVS was delivered by Captain Mohd Ezaddin Mohd Roslan, Captain Azlan Shahir Mohammad Shamsudin and Captain Muhd Faisal Abdul Jalil. This newest addition represents more than a growing fleet. It means more opportunities to bring people closer to the destinations and connections they cherish, while delivering the warmth of Malaysian Hospitality every step of the way. As we continue our fleet modernisation journey, every new aircraft strengthens our commitment to providing a more comfortable, reliable and enjoyable travel experience for our passengers, while supporting greater connectivity across our network and beyond. This arrival also marks an important milestone, with 19 Boeing 737-8 aircraft now delivered from our total order of 55 Boeing narrowbody aircraft, comprising 43 Boeing 737-8s and 12 Boeing 737-10s. Deliveries will continue through to 2030 as we build the future of Malaysia Airlines, one journey at a time. Start planning your next journey today, book your flights at https://t.co/e3Vsj877ZM or via the Malaysia Airlines app. 📸: M Abd Hafiz #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #B7378
- Jun 25, 20264.2x their median
Malaysia Airlines and @SingaporeAir have officially launched our strategic joint business partnership with the introduction of joint fare products between Kuala Lumpur and Singapore. Building on our longstanding codeshare partnership, these new fare offerings provide customers with greater flexibility, more travel options, and enhanced connectivity across the combined networks of both airlines. As part of this collaboration, both carriers will progressively introduce additional customer benefits, including reciprocal lounge access, coordinated flight schedules, and joint corporate travel arrangements, making travel between Malaysia, Singapore, and beyond even more seamless. This marks another milestone in our shared commitment to strengthening regional connectivity and delivering greater value to our customers. Read more at https://t.co/OkesUfhelH #MalaysiaAirlines #SingaporeAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality
- Aug 3, 20263.1x their median
Congratulations to our MHsports Ambassador, Dato’ Azizulhasni Awang, on a remarkable achievement at the Glasgow 2026 Commonwealth Games. Malaysia is proud of you. Congratulations our Pocket Rocketman, Malaysia Boleh! 🇲🇾 #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #PocketRocketMan #AzizulhasniAwang
- Jul 1, 20261.8x their median
A closer look at the aircraft that takes you places. ✈️💙 #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #Aviation https://t.co/VLPfVEfEk4
- Jul 2, 20261.7x their median
Shenzhen to Kuala Lumpur is now just a flight away 🇨🇳🇲🇾 Malaysia Airlines has officially launched our first-ever direct service from Shenzhen to Kuala Lumpur, bringing travellers one step closer to Malaysia and beyond. It was a memorable start to this new route as passengers boarded our inaugural flight from Shenzhen to Kuala Lumpur for the very first time. A special moment for our team, our passengers, and another exciting connection between these two vibrant cities. As Malaysia continues to welcome travellers from around the world through Visit Malaysia 2026, this new route opens up even more opportunities to experience Malaysia and discover its culture, flavours and the beauty of our nation. Ready to explore Malaysia and over 70 destinations globally via Malaysia Airlines? Book your next trip with us at https://t.co/e3Vsj877ZM or via the Malaysia Airlines app ✈️💙 #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #MHTimeForShenzhen #VisitMalaysia2026
- Jun 14, 20261.6x their median
Runway views are nice, but being onboard is even better 💙 The only question is: where to next? 📸: @aviationflamz (Instagram) #MalaysiaAirlines #YourGatewaytoAsiaandBeyond #MalaysianHospitality #Aviation https://t.co/jYdCJqKllJ
- Jul 28, 2026
A picture-perfect pairing: blue skies and Malaysian Hospitality 💙✈️ From 1 to 10, how would you rate this angle? 📸: aviation_tommy_ (Instagram) #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #Aviation https://t.co/m6DHQQRrBK
- Jul 2, 2026
Malaysia Airlines has officially launched our new daily direct service from Kuala Lumpur to Shenzhen, operating 7x weekly. ✈️🇨🇳 This is another exciting step in growing our network across China, with Changsha coming up next. From the atmosphere at the boarding gate to the excitement among our passengers, today’s inaugural send-off was filled with great energy as we welcomed passengers onboard this new route for the very first time. The journey was officiated at the boarding gate by Dersenish Aresandiran, Chief Commercial Officer of Airline Business at Malaysia Aviation Group (MAG) and Aida Salfaraz Ahmad Fadzil, Chief Operating Officer of Malaysia Airlines, making it an even more special milestone for our team and passengers. With Shenzhen joining our growing Chinese network, we are ready to welcome more passengers from China to Malaysia and over 70 destinations globally via Malaysia Airlines. Ready for Shenzhen? Book your tickets now at https://t.co/e3Vsj86Aae or via the Malaysia Airlines app ✈️💙 #MalaysiaAirlines #YourGatewayToAsiaAndBeyond #MalaysianHospitality #MHTimeForShenzhen
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 56 interactions against 1.5M followers, an engagement rate of 0.004%. Posts are seen about 11K times each, and 0.51% of those impressions turn into an interaction. That is about 0.746% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.17 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 02:00 UTC, and Monday is the busiest day of the week. Of the 4 posts sampled, 100% carry an image or video, 25% are part of a thread and 25% link out. The account's strongest tracked post pulled 397 interactions, about 7.1x its own typical post. Recurring topics include #malaysiaairlines, #yourgatewaytoasiaandbeyond, #malaysianhospitality. Only 4 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Malaysia Airlines's engagement rate on X?
- Malaysia Airlines (@MAS) has an engagement rate of 0.004%, based on the median interactions across 4 original posts from the last 30 days against 1,483,168 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.004%, Malaysia Airlines sits above the 10th percentile of the 10,660 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MAS have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MAS post?
- Most posts go out around 02:00 UTC, and Monday is its busiest day, at roughly 0.17 posts per day across the measured window.