M•A•C Cosmetics engagement report
@MACcosmetics - 1.5M followers on X
Measured over 7 original posts from a 30-day window, last computed on August 31, 2026.
Engagement
Early reading. We have captured 7 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 213 interactions against 1.5M followers, an engagement rate of 0.014%. Posts are seen about 18K times each, and 1.21% of those impressions turn into an interaction. That is about 1.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 15K interactions, about 69x its own typical post. Recurring topics include #maczine, #mackajal. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 7 original posts from a 30-day window, last computed on August 31, 2026. Recurring tags: #maczine, #mackajal.
Where this sits in the catalog
At 0.014%, M•A•C Cosmetics sits above the 25th percentile of the 36,521 accounts in this comparison. That places it in the below the median band, which runs 0.012% to 0.08%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.434% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 13:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 52K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 72K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 94K |
| 14:00 UTC | -4% | 97K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 230K |
| Monday | 0% | 286K |
| Tuesday | -2% | 276K |
| Wednesday | -1% | 251K |
| Thursday | -1% | 244K |
| Friday | -3% | 252K |
| Saturday | +3% | 227K |
Best tweets
- May 27, 202669x their median
The artistry. The technique. The moment. Everything you ever wanted to know about @paintedbyesther’s signature blush technique. From placement to blending tips, plus why she and @olandria agree the more blush, the better – exclusively on MACzine. @olandria for @maccosmetics Guest Artistry Director/Makeup Artist: Ngozi Esther Edeme @paintedbyesther Global Creative Director: Nicola Formichetti @nicolaformichetti Global VP Creative: Tiff Chang @tiffachang Photographer: Yasmine Diba @yasminediba Hair Stylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @hunterclem_ Check out MACzine for the full story – link in bio. #MACzine
- May 28, 202631x their median
“My goal is always to bring out the glow from within,” says @paintedbyesthr. Swipe to learn how Black beauty influences her artistry, why you should always use three blushes (minimum), and how makeup should reflect your personality – not hide it. Check out MACzine for the full story – link in bio. #MACzine
- Aug 3, 20265.5x their median
Line it. Smoke it. It’s your call. @slayyyter wears new MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted – available at @ultabeauty. Slayyyter for MAC Cosmetics MAC Global Creative Director: Nicola Formichetti @nicolaformichetti MAC Global VP Creative: Tiff Chang @tiffachang Social Photographer: Kevon Drelon @kevdre Makeup Artist: Lilly Keys @lilly_keys Styling: Hunter Clem @hunterclem_ Hair: Ricky Fraser @rickyfraserhair Manicurist: Natalie Pavloski @nataliepnails Shop MAC online and at Ulta Beauty now. #MACKajal https://t.co/0YEh2Ky0td
- Jul 13, 20263.2x their median
ELLA only wears MAC Lustreglass Sheer-Shine Lipstick in Thanks, It’s M·A·C! ELLA from @meovv for MAC Global Creative Director: Nicola Formichetti MAC Global VP Creative: Tiff Chang Photographer: Zhong Lin Social Video Director: Marco Lee Makeup Artist: Umji Hong Stylist: Shun Watanabe Hair Stylist: Dami Jo Nail Artist: Nahyun Kim Set Design: Yukyung Hwang Available now in select regions. Launching in US + Canada on 8.2.2026. #MACLustreglass
- May 29, 20261.8x their median
Swipe through to revisit some of our most iconic MAC blushes from the 80s to today. Which one do you wanna see make a comeback? We’re listening. From the M·A·C archives: MACzine Spring 2008 cover. Shop now – online or at your nearest MAC Store. #MACzine https://t.co/HcddLfqewp
- Aug 25, 20261.6x their median
So, who the f*ck is @jaydenjames? A) Model B) Musician C) MAC boy D) All of the above Fresh off his runway debut at Paris Fashion Week, Jayden James is already making waves in the industry. Learn more about the rising star and multi-hyphenate exclusively on MACzine. Photographer: Sarah Pardini @sarahpardini Grooming: Gilbert Soliz @gilbert_soliz Hair: Kelli Martin kellimartinhair Check out MACzine for the full story – link in bio. #MACzine https://t.co/psAUX8LdvF
- Aug 25, 2026
He plays the piano. He walks the runway. And he loves his Fix+. @jaydenjames is an LA-based musician, a Virgo, and the newest MAC posterboy. Get to know him exclusively on MACzine. Photographer: Sarah Pardini @sarahpardini Grooming: Gilbert Soliz @gilbert_soliz Hair: Kelli Martin kellimartinhair Check out MACzine for the full story – link in bio. #MACzine https://t.co/IZqOuWrb8w
- Jul 2, 2026
It sold out in Korea – now it’s coming globally. New MAC Lustreglass StainGlass Lip Tint delivers 12 HR stained glass lips and overtime hydration. JT wears MAC Lustreglass StainGlass Lip Tint in Posh Pit. @thegirlJT for @maccosmetics MAC Global Creative Director: Nicola Formichetti @nicolaformichetti MAC Global VP Creative: Tiff Chang @tiffachang Photographer: Zhong Lin @zhonglin_ Makeup Artist: Raoul Alejandre @raoulalejandre Hair Stylist: Jawara @jawaraw Stylist: Flora Huddart @florahuddart Manicurist: Lora de Sousa @loradesousa Set Designer: Andrew Lim Clarkson @andrewlimclarkson Available now in select regions. Launching in US + Canada on 8.2.2026. #MACLustreglass
- Aug 3, 2026
Get the @slayyyter x MAC eye look ✨ MAC Eye Shadow Shadeshift Chrome in Kaleidoscope MAC Kajal Excess Longwear Smoky Eye Liner in Pitch MACStack Elevated Mascara in Black Stack MAC Lip Pencil in Soar Shop MAC online and at @ultabeauty now. #MACKajal https://t.co/Udqx9KoNXV https://t.co/FArSTNaYhU
- Aug 25, 2026
We all had a Francisco Lachowski phase, right? Watch @jaydenjames talk about how he got into fashion and his current obsession now. Check out MACzine for the full story – link in bio. #MACzine https://t.co/fbnbg8FJ39 https://t.co/secaEtgarE
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 213 interactions against 1.5M followers, an engagement rate of 0.014%. Posts are seen about 18K times each, and 1.21% of those impressions turn into an interaction. That is about 1.18% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 13:00 UTC, and Tuesday is the busiest day of the week. Of the 7 posts sampled, 100% carry an image or video and 100% link out. The account's strongest tracked post pulled 15K interactions, about 69x its own typical post. Recurring topics include #maczine, #mackajal. Only 7 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is M•A•C Cosmetics's engagement rate on X?
- M•A•C Cosmetics (@MACcosmetics) has an engagement rate of 0.014%, based on the median interactions across 7 original posts from the last 30 days against 1,498,053 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.014%, M•A•C Cosmetics sits above the 25th percentile of the 36,521 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MACcosmetics have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @MACcosmetics post?
- Most posts go out around 13:00 UTC, and Tuesday is its busiest day, at roughly 0.23 posts per day across the measured window.