M•A•C Cosmetics engagement report
@MACcosmetics - 1.5M followers on X
Measured over 14 original posts from a 30-day window, last computed on October 26, 2026.
Engagement
A typical post picks up 184 interactions against 1.5M followers, an engagement rate of 0.012%. Measured over 14 original posts, its engagement rate beats 37% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.65% of those impressions turn into an interaction. That is about 0.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 42x its own typical post. Recurring topics include #macfrost, #macprobrow.
Measured over 14 original posts from a 30-day window, last computed on October 26, 2026. Recurring tags: #macfrost, #macprobrow.
Compared with accounts its own size
M•A•C Cosmetics's engagement rate beats 37% of the tracked X accounts closest to it in follower count (20,444 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.
On engagement per impression rather than per follower it beats 61% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.
Where this sits in the catalog
At 0.012%, M•A•C Cosmetics sits above the 10th percentile of the 204,956 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 14:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 100% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 0% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
- Its average post runs 362 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- May 27, 202642x their median
The artistry. The technique. The moment. Everything you ever wanted to know about @paintedbyesther’s signature blush technique. From placement to blending tips, plus why she and @olandria agree the more blush, the better – exclusively on MACzine. @olandria for @maccosmetics Guest Artistry Director/Makeup Artist: Ngozi Esther Edeme @paintedbyesther Global Creative Director: Nicola Formichetti @nicolaformichetti Global VP Creative: Tiff Chang @tiffachang Photographer: Yasmine Diba @yasminediba Hair Stylist: Mustafa Yanaz @mustafayanaz Stylist: Hunter Clem @hunterclem_ Check out MACzine for the full story – link in bio. #MACzine
- Sep 2, 202642x their median
Coming tomorrow. 9.3.2026 https://t.co/O1ZtFGTi3H
- May 28, 202619x their median
“My goal is always to bring out the glow from within,” says @paintedbyesthr. Swipe to learn how Black beauty influences her artistry, why you should always use three blushes (minimum), and how makeup should reflect your personality – not hide it. Check out MACzine for the full story – link in bio. #MACzine
- Oct 8, 202634x their median
Welcome back, Frost Lipstick. Our cult classic returns with more shades than ever. Erin Parsons wears Frost Lipstick in Spanish Fly with Lip Pencil in Chestnut and Root For Me! Photography: Hannah Khymych Shop now online and at @macys. #MACFrost https://t.co/tIhbDNBBaF
- Sep 3, 202631x their median
WE ALL WEAR MAC. Meet MAC Studio Radiance Skin Tint. A new serum-skin tint hybrid for true skin radiance plus 24HR hydration and wear. Available in 20 flexible shades. Aker Ajak André Lamoglia Anh Duong @anhduongart Bach Buquen Doja Cat @DojaCat ELLA from MEOVV Masai Russell @masai_russell Mikiya Olandria @LashaeAsh Rhea Raj @rhearaj Tini @TiniStoessel Violet Chachki @VioletChachki Available now – online or at your nearest MAC Store. #MACStudioRadiance
- Sep 9, 202623x their median
Star quality meets true skin radiance. @olandria wears Studio Radiance Skin Tint Stick in Rich 1. Director and Photographer: Zhong Lin @zhonglin_ Product Photographer: Olivia Haudry @oliviahaudry Makeup Artist: Ngozi Edeme @paintedbyesther Shop now – online or at your nearest MAC Store. #MACStudioRadiance
- Oct 10, 20266.6x their median
Meet your new shades of Frost Lipstick. @erinparsonsmakeup wears Frost Lipstick in Spanish Fly with Lip Pencil in Chestnut. Photography: @not_another_hanna @hannahkhymych Shop MAC online and at @macys now. #MACFrost https://t.co/vxU7lDUbb1
- Aug 3, 20266.3x their median
Line it. Smoke it. It’s your call. @slayyyter wears new MAC Kajal Excess Longwear Smoky Eye Liner in Pitch and Decanted – available at @ultabeauty. Slayyyter for MAC Cosmetics MAC Global Creative Director: Nicola Formichetti @nicolaformichetti MAC Global VP Creative: Tiff Chang @tiffachang Social Photographer: Kevon Drelon @kevdre Makeup Artist: Lilly Keys @lilly_keys Styling: Hunter Clem @hunterclem_ Hair: Ricky Fraser @rickyfraserhair Manicurist: Natalie Pavloski @nataliepnails Shop MAC online and at Ulta Beauty now. #MACKajal https://t.co/0YEh2Ky0td
- Oct 8, 20264.8x their median
Frost Lipstick is back with even more shades of that perfect semi-lustrous hue. BRINGBACKS: Jet (black) Spanish Fly (medium brown with blue flip) Chintz (warm brown with gold pearl) NEW: Teddy Metal (light neutral dusty nude) TV Gold (cool greige nude) Lovefool (deep reddish brown with red pearl) Sugar Baby (blue mauve pink) Pink Blazer (hot pink) Viola (light lavender with a blue pearl) Rogue (vivid neutral red) Discontinued (bright yellow red) Vesper (bronzed plum) Countess (true bordeaux) CLASSICS: CB96 (bright pinky-orange with pearl) Bronze Shimmer (golden bronze with shimmer) “O” (purplish red with golden pearl) New York Apple (muted red with pink shimmer) Fresh Moroccan (brick red with gold pearl) Gel (sheer metallic beige) Angel (soft pink) Bombshell (bright rosy pink with shimmer) Fabby (mauve with gold pearl) Plum Dandy (plum frosted with bronze) Which one are you grabbing first? Shop MAC online and at @macys now. #MACFrost
- Oct 9, 20264.4x their median
Back to black. Frost Lipstick in Jet returns with a semi-lustrous, silver metallic finish that feels smooth in every swipe. Erin Parsons wears Frost Lipstick in Jet with Lip Pencil in Caviar. Photography: Hannah Khymych Shop MAC online and at @macys now. #MACFrost https://t.co/zCl9b6pX3Y
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 184 interactions against 1.5M followers, an engagement rate of 0.012%. Measured over 14 original posts, its engagement rate beats 37% of 20,444 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 11K times each, and 1.65% of those impressions turn into an interaction. That is about 0.75% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.47 posts a day over the last 30 days, though only 40% of days saw any activity at all. Most posts go out around 14:00 UTC, and Thursday is the busiest day of the week. Of the 14 posts sampled, 100% carry an image or video. The account's strongest tracked post pulled 15K interactions, about 42x its own typical post. Recurring topics include #macfrost, #macprobrow.
- What is M•A•C Cosmetics's engagement rate on X?
- M•A•C Cosmetics (@MACcosmetics) has an engagement rate of 0.012%, based on the median interactions across 14 original posts from the last 30 days against 1,494,227 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.012%, M•A•C Cosmetics sits above the 10th percentile of the 204,956 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @MACcosmetics have real engagement?
- Its engagement rate beats 37% of the tracked X accounts closest to it in follower count (20,444 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
- When does @MACcosmetics post?
- Most posts go out around 14:00 UTC, and Thursday is its busiest day, at roughly 0.47 posts per day across the measured window.