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Mesut Özil engagement report

@M10 - 23M followers on X

Measured over 10 original posts from a 30-day window, last computed on August 24, 2026.

Engagement

Middle of its size range
Per follower
0.027%
of 23M followers
Per impression
2.02%
306K views on a typical post
Reach
1.34%
of its followers see a post
Typical post
6.2K
interactions (median)
Saved
0.007%
22 bookmarks on a typical post
Posting rate
0.37/day
active 33% of days
Peak time
06:00 UTC
Friday

A typical post picks up 6.2K interactions against 23M followers, an engagement rate of 0.027%. Measured over 10 original posts, its engagement rate beats 69% of 1,657 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 306K times each, and 2.02% of those impressions turn into an interaction. That is about 1.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 842K interactions, about 137x its own typical post.

Measured over 10 original posts from a 30-day window, last computed on August 24, 2026.

Compared with accounts its own size

Mesut Özil's engagement rate beats 69% of the tracked X accounts closest to it in follower count (1,657 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 80% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.027%, Mesut Özil sits above the 25th percentile of the 16,421 accounts in this comparison. That places it in the below the median band, which runs 0.009% to 0.059%.

p100.001%
p250.009%
p50 (median)0.059%
p750.364%
p902.26%
p99246.0%
Engagement rate as a share of followers, across the 16,421 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 245,986 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.001%
25th percentile0.009%
50th percentile0.059%
75th percentile0.364%
90th percentile2.26%
99th percentile246.0%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 06:00 UTC, and Friday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 06:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 88%Busiest hour: 06:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC0%23K
01:00 UTC+1%23K
02:00 UTC-3%23K
03:00 UTC-4%23K
04:00 UTC-5%19K
05:00 UTC-6%18K
06:00 UTC-6%21K
07:00 UTC-4%23K
08:00 UTC-5%27K
09:00 UTC-3%30K
10:00 UTC-3%32K
11:00 UTC-3%34K
12:00 UTC0%38K
13:00 UTC-1%43K
14:00 UTC-3%45K
15:00 UTC-1%46K
16:00 UTC-2%45K
17:00 UTC-2%42K
18:00 UTC0%39K
19:00 UTC-1%36K
20:00 UTC0%34K
21:00 UTC+1%30K
22:00 UTC0%26K
23:00 UTC-1%23K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Friday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 88%Busiest day: Friday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+8%113K
Monday-4%145K
Tuesday-2%125K
Wednesday-2%103K
Thursday-1%101K
Friday-2%109K
Saturday+5%103K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+87%+83% to +93%9.2K
Outbound link0% of posts-46%-48% to -45%9.3K
Typical length--5%-6% to -4%14K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 87% above the same accounts' other posts.
  • 0% of its posts carry a link off X. Across the catalog, posts with an outbound link run 46% below the same accounts' other posts.
  • Its average post runs 127 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 5% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • May 19, 2026137x their median

    The Arsenal. Your Premier League champions. https://t.co/gNnfzesrhP

    580K199K28K35K38M viewsView on X
  • Aug 5, 202614x their median

    Every number has a story. Mine just happened to be 10. ⭐ https://t.co/bCGGXFfb4K

    76K6.5K694253902K viewsView on X
  • Jun 30, 20269.3x their median

    Vibrant Memories ⭐️ #M10 https://t.co/8Ey6ERUGaz

    52K4.2K5682701.5M viewsView on X
  • May 1, 20265.6x their median

    Malaysia Trip https://t.co/DqsQtaUfeC

    30K4.3K239183670K viewsView on X
  • May 12, 20263.3x their median

    Lines connecting moments in time. 🌟 https://t.co/7JiOTKw4wu

    19K1.0K19667444K viewsView on X
  • Jul 30, 20263.1x their median

    An IMAX experience. 📽️ https://t.co/Nw3BTLa5yE

    18K1.2K209511.4M viewsView on X
  • Mar 28, 20262.9x their median

    It’s not just traces behind me—it’s a story. ✨ https://t.co/yF4hkXjvGk

    16K2.0K34192234K viewsView on X
  • Aug 12, 20262.4x their median

    20 years ago today, I took my first steps in professional football. At the time, I didn’t know where this journey would take me. I only knew how much I loved the game and how grateful I was for every opportunity to play it. Looking back now, I think of all the moments, the people I met, the lessons I learned and the memories that will stay with me forever. Football gave me more than I could have ever imagined, and I’m grateful for every chapter of this journey. 20 years later, the love for the game remains the same. ⚽❤️ @s04

    13K1.4K20563451K viewsView on X
  • Mar 20, 20262.2x their median

    Jumma Mubarak! 🕌 https://t.co/WDPNVrGYrp

    13K93919211123K viewsView on X
  • Jun 19, 20261.5x their median

    Jumma Mubarak. 🤲 https://t.co/Lpngiiv6Ml

    8.4K71115712140K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

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Reading these numbers

A typical post picks up 6.2K interactions against 23M followers, an engagement rate of 0.027%. Measured over 10 original posts, its engagement rate beats 69% of 1,657 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 306K times each, and 2.02% of those impressions turn into an interaction. That is about 1.34% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.37 posts a day over the last 30 days, though only 33% of days saw any activity at all. Most posts go out around 06:00 UTC, and Friday is the busiest day of the week. Of the 10 posts sampled, 100% carry an image or video and 10% are part of a thread. The account's strongest tracked post pulled 842K interactions, about 137x its own typical post.

What is Mesut Özil's engagement rate on X?
Mesut Özil (@M10) has an engagement rate of 0.027%, based on the median interactions across 10 original posts from the last 30 days against 22,751,708 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.027%, Mesut Özil sits above the 25th percentile of the 16,421 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @M10 have real engagement?
Its engagement rate beats 69% of the tracked X accounts closest to it in follower count (1,657 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @M10 post?
Most posts go out around 06:00 UTC, and Friday is its busiest day, at roughly 0.37 posts per day across the measured window.

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