Lucasfilm Games engagement report
@LucasfilmGames - 241K followers on X
Measured over 3 original posts from a 30-day window, last computed on September 28, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 200 interactions against 241K followers, an engagement rate of 0.083%. Posts are seen about 17K times each, and 1.15% of those impressions turn into an interaction. That is about 7.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video, 33% are part of a thread and 100% link out. The account's strongest tracked post pulled 6.9K interactions, about 35x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on September 28, 2026. Recurring tag: #ontheholotable.
Where this sits in the catalog
At 0.083%, Lucasfilm Games sits above the 25th percentile of the 205,475 accounts in this comparison. That places it in the below the median band, which runs 0.024% to 0.143%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.004% |
| 25th percentile | 0.024% |
| 50th percentile | 0.143% |
| 75th percentile | 0.678% |
| 90th percentile | 2.55% |
| 99th percentile | 82.4% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 18:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 89K |
| 01:00 UTC | -2% | 90K |
| 02:00 UTC | -3% | 88K |
| 03:00 UTC | -4% | 94K |
| 04:00 UTC | -5% | 76K |
| 05:00 UTC | -4% | 75K |
| 06:00 UTC | -5% | 86K |
| 07:00 UTC | -5% | 93K |
| 08:00 UTC | -4% | 108K |
| 09:00 UTC | -4% | 124K |
| 10:00 UTC | -3% | 129K |
| 11:00 UTC | -3% | 141K |
| 12:00 UTC | -3% | 154K |
| 13:00 UTC | -3% | 167K |
| 14:00 UTC | -4% | 173K |
| 15:00 UTC | -2% | 176K |
| 16:00 UTC | -3% | 171K |
| 17:00 UTC | -3% | 159K |
| 18:00 UTC | -2% | 149K |
| 19:00 UTC | -2% | 141K |
| 20:00 UTC | -1% | 131K |
| 21:00 UTC | 0% | 116K |
| 22:00 UTC | -2% | 100K |
| 23:00 UTC | -1% | 90K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +5% | 393K |
| Monday | +1% | 483K |
| Tuesday | -2% | 520K |
| Wednesday | -3% | 472K |
| Thursday | -2% | 430K |
| Friday | -3% | 447K |
| Saturday | +2% | 393K |
Formats this account uses
Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.
| Format | This account | Catalog effect | 95% interval | Accounts behind it |
|---|---|---|---|---|
| Image or video | 67% of posts | +111% | +108% to +115% | 34K |
| Outbound link | 100% of posts | -41% | -42% to -40% | 32K |
| Typical length | - | +15% | +14% to +16% | 32K |
- 67% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
- 100% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
- Its average post runs 315 characters, which falls in the over 280 characters band. Across the catalog, posts over 280 characters run 15% above the same accounts' other posts.
These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.
Best tweets
- Dec 23, 202535x their median
We are devastated by the loss of Vince Zampella, who was an incredible force in video games. It was an honor to collaborate with him and Respawn Entertainment on the Star Wars Jedi series. His creativity, leadership, and passion for games not only helped shape the industry but also inspired generations of storytellers. His legacy will continue to live on through the worlds he helped build and the people he inspired along the way. Our hearts go out to his family, friends, and colleagues.
- Mar 26, 202617x their median
Star Wars Zero Company is more than just 'Star Wars XCOM'—it feels like Mass Effect but with turn-based tactics and permadeath https://t.co/dVyFMdRbIX
- Nov 25, 202515x their median
Step behind the scenes with Lucasfilm Games and Bungie as we explore how Destiny 2: Renegades took shape. Discover the vision, the collaboration, and the making of a Renegade. Destiny 2: Renegades // December 2, 2025 https://t.co/xKvi0tgWD5 https://t.co/sMSL9giP2o
- May 4, 202613x their median
Happy Star Wars Day! Celebrate with your favorite Star Wars games. Not sure what to play? Check out our bounty of deals on https://t.co/7fNdJo16aW https://t.co/FIed8Ew3RQ
- Feb 12, 202610x their median
Climb the ranks to become champion of the Galactic League. Watch the official gameplay trailer for Star Wars: Galactic Racer™ unveiled today during Sony State of Play. Coming in 2026 to PS5, Xbox X|S & PC. Wishlist today! #StarWars #StarWarsGalacticRacer #StateOfPlay https://t.co/IwXu08Yl2X
- Apr 29, 20268.5x their median
Watch the World Premiere trailer of Monopoly: Star Wars™ Heroes vs. Villains. Step into the Star Wars galaxy with a bold new twist on MONOPOLY, launching June 11. Pre‑order now and unlock two unique in‑game dice skins at launch. #MonopolyStarWars https://t.co/FqEKQIotIv
- Dec 1, 20256.8x their median
Forge uneasy alliances, take on high-risk assignments, and build your notoriety in the next chapter of the Fate saga. Destiny 2: Renegades // December 2, 2025. https://t.co/Cm3Holkm5P https://t.co/EwJkld1Rco
- Nov 25, 20256.5x their median
Confront the dangerous Barant Imperium, uncover the Drifter’s vision about a new Dredgen in Sol, and become a force that reshapes the future. The Frontier calls, Renegade. Destiny 2: Renegades // December 2, 2025 https://t.co/cZL7bA8csh https://t.co/X5LufqP4Bm
- Dec 9, 20255.8x their median
Star Wars the Old Republic launches an exciting new update today. In 7.8’s “Pursuit of Ruin”, players can explore new Wreckage on Dantooine and the story continues with Galactic Threads! Will you seek answers to the mysteries of an ally’s betrayal or will you explore the effects of a mysterious crashed ship on Dantooine’s surface?
- Sep 12, 20265.7x their median
It's time to gear up for epic boss fights, lightsaber battles, and whip-cracking adventures. Celebrate National Video Games Day this weekend with discounts up to 60% off fan-favorite Lucasfilm Games titles. https://t.co/2DFB5wEhtl
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
Recurring topics
The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.
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Reading these numbers
A typical post picks up 200 interactions against 241K followers, an engagement rate of 0.083%. Posts are seen about 17K times each, and 1.15% of those impressions turn into an interaction. That is about 7.21% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.23 posts a day over the last 30 days, though only 13% of days saw any activity at all. Most posts go out around 18:00 UTC, and Tuesday is the busiest day of the week. Of the 3 posts sampled, 67% carry an image or video, 33% are part of a thread and 100% link out. The account's strongest tracked post pulled 6.9K interactions, about 35x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Lucasfilm Games's engagement rate on X?
- Lucasfilm Games (@LucasfilmGames) has an engagement rate of 0.083%, based on the median interactions across 3 original posts from the last 30 days against 240,886 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.083%, Lucasfilm Games sits above the 25th percentile of the 205,475 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @LucasfilmGames have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @LucasfilmGames post?
- Most posts go out around 18:00 UTC, and Tuesday is its busiest day, at roughly 0.23 posts per day across the measured window.