Louis Tomlinson engagement report
@Louis_Tomlinson - 29M followers on X
Measured over 3 original posts from a 30-day window, last computed on August 21, 2026.
Engagement
Early reading. We have captured 3 original posts for this account, below the 8 we require before treating a median as settled. The numbers above describe what we have seen so far, not a finished profile of the account.
A typical post picks up 252K interactions against 29M followers, an engagement rate of 0.879%. Posts are seen about 3.1M times each, and 8.17% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 33% link out. The account's strongest tracked post pulled 486K interactions, about 1.9x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
Measured over 3 original posts from a 30-day window, last computed on August 21, 2026.
Where this sits in the catalog
At 0.879%, Louis Tomlinson sits above the 75th percentile of the 36,261 accounts in this comparison. That places it in the top 25% band, which runs 0.431% to 2.10%.
Show the percentile table
| Percentile | Engagement rate |
|---|---|
| 10th percentile | 0.002% |
| 25th percentile | 0.012% |
| 50th percentile | 0.08% |
| 75th percentile | 0.431% |
| 90th percentile | 2.10% |
| 99th percentile | 160.7% |
This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built
Posting timing
This account posts most often around 19:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.
Show engagement by hour posted, utc as a table
| Hour (UTC) | Vs author median | Posts |
|---|---|---|
| 00:00 UTC | -1% | 50K |
| 01:00 UTC | -2% | 51K |
| 02:00 UTC | -3% | 50K |
| 03:00 UTC | -4% | 53K |
| 04:00 UTC | -6% | 43K |
| 05:00 UTC | -4% | 42K |
| 06:00 UTC | -4% | 48K |
| 07:00 UTC | -5% | 51K |
| 08:00 UTC | -4% | 60K |
| 09:00 UTC | -3% | 69K |
| 10:00 UTC | -2% | 71K |
| 11:00 UTC | -3% | 78K |
| 12:00 UTC | -2% | 86K |
| 13:00 UTC | -2% | 93K |
| 14:00 UTC | -3% | 96K |
| 15:00 UTC | -2% | 100K |
| 16:00 UTC | -3% | 97K |
| 17:00 UTC | -2% | 90K |
| 18:00 UTC | -1% | 84K |
| 19:00 UTC | -2% | 79K |
| 20:00 UTC | -1% | 74K |
| 21:00 UTC | -1% | 66K |
| 22:00 UTC | -2% | 57K |
| 23:00 UTC | -2% | 51K |
Show engagement by day of week as a table
| Day | Vs author median | Posts |
|---|---|---|
| Sunday | +4% | 229K |
| Monday | 0% | 284K |
| Tuesday | -2% | 273K |
| Wednesday | -1% | 250K |
| Thursday | -2% | 243K |
| Friday | -3% | 251K |
| Saturday | +3% | 226K |
Best tweets
- Jul 23, 20261.9x their median
16 fucking years of One Direction!!! Blows my mind. Thank you for changing all our lives and the love and passion you all still show is unmatched! Tonight’s going to be a special show. Spending the rest of the day listening to all the bangers and reminiscing! Thank you for all the memories. And to my brother I Miss you every day but especially on days like today. I know we’d have been celebrating today together!
- Jul 23, 2026
Playing the whole discography top to bottom! Proper trip down memory lane. Some shockers on this first record hahaha
- Jan 20, 2026
Let me take this moment to say thank you to every single person that has supported me over the years. You are throughout this record and everything I do. This album would never have sounded the way it does without all the power and confidence you lot have given me. Thank you, thank you, thank you! How did I get here?
- Jan 20, 2026
Going to need your help over the next few days to cut through the noise. Time to give this record the moment it deserves!
- Jul 6, 2026
One of the best post-match interviews you will EVER see! Rest up, Harry :) https://t.co/twk8bhP2YK
- Jan 23, 2026
It’s been an amazing day so far. Thank you again for all the love. Looking forward to celebrating tonight!
- Jan 23, 2026
How Did I Get Here? I’ve been asking myself that question since I started my career. I’m so excited to finally say the new album is out! I feel so incredibly grateful for your years of die hard support. I’ve always found it impossible to answer the question of how I ended up here but one thing is for certain I wouldn’t be here without you all. This record is for you. It’s yours now, enjoy! https://t.co/OTefDwZxx4
- Jan 28, 2026
It absolutely blows my mind every album just have much hard work, love and support you guys give! Not just to me but to each other, the amount of people I’ve seen helping other fans out who aren’t in a position to buy the record, I can’t tell you how proud that makes me!
- Jan 30, 2026
Number 1 in the UK!! Absolutely mind blown. The amount of hard work I’ve seen from every fan to support this record is a different class. This is a fan base where every individual makes such a huge difference. Thank you to all of you! https://t.co/2vcZXmH3lb
- Jan 14, 2026
Feeling really really grateful and excited for what’s to come!
Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.
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Reading these numbers
A typical post picks up 252K interactions against 29M followers, an engagement rate of 0.879%. Posts are seen about 3.1M times each, and 8.17% of those impressions turn into an interaction. That is about 10.8% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 0.13 posts a day over the last 30 days, though only 7% of days saw any activity at all. Most posts go out around 19:00 UTC, and Thursday is the busiest day of the week. Of the 3 posts sampled, 33% carry an image or video and 33% link out. The account's strongest tracked post pulled 486K interactions, about 1.9x its own typical post. Only 3 original posts have been captured so far, fewer than the 8 posts we want behind a median before treating it as settled. Read the figures above as an early measurement of this account, not as a finished profile of it.
- What is Louis Tomlinson's engagement rate on X?
- Louis Tomlinson (@Louis_Tomlinson) has an engagement rate of 0.879%, based on the median interactions across 3 original posts from the last 30 days against 28,707,799 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
- Is that a good engagement rate?
- At 0.879%, Louis Tomlinson sits above the 75th percentile of the 36,261 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
- Does @Louis_Tomlinson have real engagement?
- There is not yet enough sample to rank this account against others of its size.
- When does @Louis_Tomlinson post?
- Most posts go out around 19:00 UTC, and Thursday is its busiest day, at roughly 0.13 posts per day across the measured window.