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Librería Nacional engagement report

@Lib_Nacional - 98K followers on X

Measured over 45 original posts from a 30-day window, last computed on September 13, 2026.

Engagement

Bottom 10% for its size
Per follower
0.002%
of 98K followers
Per impression
0.258%
776 views on a typical post
Reach
0.79%
of its followers see a post
Typical post
2
interactions (median)
Saved
0%
0 bookmarks on a typical post
Posting rate
1.5/day
active 87% of days
Peak time
15:00 UTC
Tuesday

A typical post picks up 2 interactions against 98K followers, an engagement rate of 0.002%. Measured over 45 original posts, its engagement rate beats 6% of 19,933 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 776 times each, and 0.258% of those impressions turn into an interaction. That is about 0.794% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video and 56% link out. The account's strongest tracked post pulled 35 interactions, about 18x its own typical post. Recurring topics include #leerlocambiatodo, #promoln, #libreríanacional.

Measured over 45 original posts from a 30-day window, last computed on September 13, 2026. Recurring tags: #leerlocambiatodo, #promoln, #libreríanacional.

Compared with accounts its own size

Librería Nacional's engagement rate beats 6% of the tracked X accounts closest to it in follower count (19,933 accounts, accounts of similar size (decile 7 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 13% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.002%, Librería Nacional sits below the 10th percentile of the 200,758 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.024%.

p100.004%
p250.024%
p50 (median)0.141%
p750.67%
p902.53%
p9982.4%
Engagement rate as a share of followers, across the 200,758 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 22,898 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.004%
25th percentile0.024%
50th percentile0.141%
75th percentile0.67%
90th percentile2.53%
99th percentile82.4%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 15:00 UTC, and Tuesday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 15:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 15:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Tuesday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Tuesday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video100% of posts+111%+108% to +115%34K
Outbound link56% of posts-41%-42% to -40%32K
Typical length-no effect-2% to -1%42K
  • 100% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 56% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts, so a large share of this account's output sits in the weakest bucket we measure.
  • Its average post runs 230 characters, which falls in the 180 - 280 characters band. Across the catalog, posts of 180 to 280 characters match the same accounts' other posts almost exactly.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Sep 7, 202618x their median

    ¡Llevamos varias generaciones haciendo posible que leer lo cambie todo! 🥳📚 Celebra con nosotros y compra tus libros en https://t.co/7Xjk6Tj8ea  #Aniversario85LN #LibreríaNacional #LeerLoCambiaTodo https://t.co/SA5wDMcGIw

    296001.9K viewsView on X
  • Aug 29, 20266.5x their median

    Cuando la literatura y el arte se unen en un solo objeto. 😍🌿 Esta edición conmemorativa de Cien años de soledad es una joya indispensable para cualquier biblioteca. El regalo perfecto para quienes aman la magia de Macondo. Disponible en https://t.co/7Xjk6Tj8ea https://t.co/nvFkLyIifa

    121001.7K viewsView on X
  • Aug 24, 20266.0x their median

    ¿VIENE LA PROMO? Pues entonces alista tu carrito para ser el primero en comprar con DESCUENTO.  ¡YA CASI COMIENZA!🥳 Ve ahora a  https://t.co/E8OOK4JkoE #LeerLoCambiaTodo  #PromoLN https://t.co/z7w2VnNAE2

    111001.3K viewsView on X
  • Aug 11, 20266.0x their median

    ¡Cada historia cuenta! ❤️‍🩹 Desde Librería Nacional nos solidarizamos con las familias afectadas por el terremoto. ¡Estamos con ustedes, hoy y siempre! https://t.co/e6AmFmFpWu

    11100816 viewsView on X
  • Jul 30, 20264.5x their median

    Si cumples con los requisitos, te esperamos en cualquiera de nuestras sedes de la Librería Nacional, para redimir tu bono de lectura. ¡Te esperamos! #LeerLoCambiaTodo https://t.co/KhY2aMP0TE

    71012.0K viewsView on X
  • Sep 11, 20263.5x their median

    ¡Nuestra celebración es compartida! 📚 Un día de septiembre nacieron estos escritores que se suman a 85 años de historias inolvidables. 🥳  Compra todas sus obras aquí en https://t.co/7Xjk6Tj8ea https://t.co/Huu9TCEdEZ

    7000999 viewsView on X
  • Aug 25, 20263.5x their median

    ¡ARRIBAMOS EN LA PROMO DEL MES! 🛳️📚 20% OFF exclusivo online para que compres tus próximos libros favoritos AHORA. Compra en https://t.co/7Xjk6Tj8ea 🌟 #PromoLN  #LeerLoCambiaTodo https://t.co/aebqfe2CmO

    6010851 viewsView on X
  • Sep 4, 20263.0x their median

    📢Atención oriente antioqueño #LaHoraDelCuento se toma el Centro Comercial San Nicolás mañana. 📚✨ 🤞SAB 5 de septiembre - 3:00 p.m. 👀Inscripción en Centros de Servicios. Cupos limitados. #Lectura #Medellín #RioNegro #Antioquia #Libros #Cuentos #Niños #Padres #Leer https://t.co/bWkRQWh5ja

    4200880 viewsView on X
  • Sep 1, 20263.0x their median

    Es un regalo, una conversación, una obsesión o una historia que recuerdas años después. ❤️ Por 85 años, hemos visto todo lo que puede caber entre una portada y una contraportada. Descubre tu próxima lectura en https://t.co/7Xjk6Tj8ea https://t.co/7zkgbzBwFM

    5100658 viewsView on X
  • Sep 1, 20263.0x their median

    ¡Enamórate de una nueva historia! 💜 📚 Aprovecha el 20% de descuento y encuentra esa lectura que estabas esperando. Disponible el mes de Septiembre en Librería Nacional. #LeerLoCambiaTodo https://t.co/lCp7lvH98J

    4110697 viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#leerlocambiatodo#promoln#libreríanacional#aniversario85ln#antioquia

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 2 interactions against 98K followers, an engagement rate of 0.002%. Measured over 45 original posts, its engagement rate beats 6% of 19,933 tracked accounts of a similar size. That is a reason to look at how the audience behaves - reply depth, saves, whether the followers are recent - rather than a conclusion about it on its own. Posts are seen about 776 times each, and 0.258% of those impressions turn into an interaction. That is about 0.794% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.5 posts a day over the last 30 days, with activity on almost every day in the window. Most posts go out around 15:00 UTC, and Tuesday is the busiest day of the week. Of the 45 posts sampled, 100% carry an image or video and 56% link out. The account's strongest tracked post pulled 35 interactions, about 18x its own typical post. Recurring topics include #leerlocambiatodo, #promoln, #libreríanacional.

What is Librería Nacional's engagement rate on X?
Librería Nacional (@Lib_Nacional) has an engagement rate of 0.002%, based on the median interactions across 45 original posts from the last 30 days against 97,715 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.002%, Librería Nacional sits below the 10th percentile of the 200,758 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Lib_Nacional have real engagement?
Its engagement rate beats 6% of the tracked X accounts closest to it in follower count (19,933 accounts), which puts it in the bottom 10% for its size group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Lib_Nacional post?
Most posts go out around 15:00 UTC, and Tuesday is its busiest day, at roughly 1.5 posts per day across the measured window.

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