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イトーヨーカドー engagement report

@Lets_go_Yokado - 907K followers on X

Measured over 27 original posts from a 30-day window, last computed on September 20, 2026.

Engagement

Middle of its size range
Per follower
0.011%
of 907K followers
Per impression
0.309%
31K views on a typical post
Reach
3.42%
of its followers see a post
Typical post
96
interactions (median)
Saved
0.006%
2 bookmarks on a typical post
Posting rate
1.27/day
active 77% of days
Peak time
01:00 UTC
Thursday

A typical post picks up 96 interactions against 907K followers, an engagement rate of 0.011%. Measured over 27 original posts, its engagement rate beats 36% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.309% of those impressions turn into an interaction. That is about 3.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 27 posts sampled, 89% carry an image or video, 15% are part of a thread and 30% link out. The account's strongest tracked post pulled 11K interactions, about 117x its own typical post. Recurring topics include #ヨーカドーのサステナアクション, #3つの絵文字で企業イメージ, #ちびっこ職場体験ツアー.

Measured over 27 original posts from a 30-day window, last computed on September 20, 2026. Recurring tags: #ヨーカドーのサステナアクション, #3つの絵文字で企業イメージ, #ちびっこ職場体験ツアー.

Compared with accounts its own size

イトーヨーカドー's engagement rate beats 36% of the tracked X accounts closest to it in follower count (15,519 accounts, accounts of similar size (decile 10 of 10)). A percentile is spread evenly by construction, so 50 really is the middle of that group and 90 really is its top tenth.

On engagement per impression rather than per follower it beats 23% of the same group. When those two numbers disagree, the gap is about how far its posts travel rather than how people react to them.

Where this sits in the catalog

At 0.011%, イトーヨーカドー sits above the 10th percentile of the 156,148 accounts in this comparison. That places it in the bottom 25% band, which runs below 0.022%.

p100.003%
p250.022%
p50 (median)0.127%
p750.604%
p902.32%
p9983.3%
Engagement rate as a share of followers, across the 156,148 accounts we have scanned enough to measure. The axis is logarithmic, because the top and bottom of this population are about 26,016 times apart and a linear axis would flatten everything below the median into a single point.
Show the percentile table
Engagement rate percentiles
PercentileEngagement rate
10th percentile0.003%
25th percentile0.022%
50th percentile0.127%
75th percentile0.604%
90th percentile2.32%
99th percentile83.3%

This ruler is the whole measured catalog, not a size-matched group: it shows where the raw rate falls across every account we can measure, all of which are large. For a like-for-like comparison, read the size-band percentile above instead. See how the bands are built

Posting timing

This account posts most often around 01:00 UTC, and Thursday is its busiest day of the week. The bars below are the catalog-wide pattern, with this account's own busiest slot marked. They do not show how this account performs at each hour: we keep one aggregate per account, not one per hour, so that measurement does not exist in our data.

Engagement by hour posted, UTCTwenty-four bars, one per UTC hour. Each bar shows how posts published in that hour compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest hour: 01:00 UTC.
0003060912151821
Above the authors' own mediansBelowScale: plus or minus 111%Busiest hour: 01:00 UTC
Show engagement by hour posted, utc as a table
Engagement by hour posted, UTC
Hour (UTC)Vs author medianPosts
00:00 UTC-1%89K
01:00 UTC-2%90K
02:00 UTC-3%88K
03:00 UTC-4%94K
04:00 UTC-5%76K
05:00 UTC-4%75K
06:00 UTC-5%86K
07:00 UTC-5%93K
08:00 UTC-4%108K
09:00 UTC-4%124K
10:00 UTC-3%129K
11:00 UTC-3%141K
12:00 UTC-3%154K
13:00 UTC-3%167K
14:00 UTC-4%173K
15:00 UTC-2%176K
16:00 UTC-3%171K
17:00 UTC-3%159K
18:00 UTC-2%149K
19:00 UTC-2%141K
20:00 UTC-1%131K
21:00 UTC0%116K
22:00 UTC-2%100K
23:00 UTC-1%90K
Engagement by day of weekSeven bars, one per weekday, Sunday first. Each bar shows how posts published on that day compare with their own authors' median engagement. Bars above the centre line ran higher than the median, bars below ran lower. A marker flags Busiest day: Thursday.
SunMonTueWedThuFriSat
Above the authors' own mediansBelowScale: plus or minus 111%Busiest day: Thursday
Show engagement by day of week as a table
Engagement by day of week
DayVs author medianPosts
Sunday+5%393K
Monday+1%483K
Tuesday-2%520K
Wednesday-3%472K
Thursday-2%430K
Friday-3%447K
Saturday+2%393K
See what moves engagement across the whole catalogWhat counts as a good engagement rate at this size

Formats this account uses

Its own posting mix on the left, and what each of those formats does across every account we track on the right. Only formats where the effect clears our publish test appear here, so an empty row is a format we could not measure rather than one that does nothing.

This account's posting mix compared with catalog-wide effects
FormatThis accountCatalog effect95% intervalAccounts behind it
Image or video89% of posts+111%+108% to +115%34K
Outbound link30% of posts-41%-42% to -40%32K
Typical length--3%-3% to -2%54K
  • 89% of this account's sampled posts carry an image or video. Across the catalog, posts with an image or video run 111% above the same accounts' other posts.
  • 30% of its posts carry a link off X. Across the catalog, posts with an outbound link run 41% below the same accounts' other posts.
  • Its average post runs 139 characters, which falls in the 80 - 180 characters band. Across the catalog, posts of 80 to 180 characters run 3% below the same accounts' other posts.

These are catalog-wide differences applied to this account's own posting mix, not a measurement of how each format performs for this account specifically. We keep one median per account, not one per format per account, so the second thing is not something this data can tell you.

Best tweets

  • Aug 9, 2026117x their median

    8/10はイトーヨーカドーの日🕊️ 記念日にみんなのイトーヨーカドーの思い出を 教えてください✨ 1️⃣@Lets_go_Yokado をフォロー 2️⃣本投稿を引用リポスト& ハッシュタグで「イトーヨーカドーの日」を つけて思い出を投稿 ※朝9時までのご応募で当選確率2倍 ※8/10(月)迄 ※9月上旬に当選者にDM https://t.co/hLwB3pAAC0

    2.9K2.9K4195.0K3.3M viewsView on X
  • Jul 23, 202652x their median

    ◤ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ ̄ .  📢 事前告知 📢 ____________◢ 8/8(土)~当日店頭で4,000円(税込)以上 お買い上げのお客様に先着で ハトソンくんぬいぐるみチャームをプレゼント🎁 ※無くなり次第終了 ※ヨーク店舗は8/11(火)~実施します 詳しくはこちら✨ https://t.co/PwED4mcKXF https://t.co/6BAE3mi4Se

    3.5K1.2K7221367K viewsView on X
  • Jul 27, 202630x their median

    【7/27新発売🍟】 今夜だけはカロリーを忘れましょう。 ポッポの冷凍食品から 皮つきポテト新登場!✨ 深夜に食べたら背徳感間違いなし! 定番ポテトも捨てがたいけど、ホクホクの 芋感を楽しみたい人はこっちもおすすめ🔥 レンジで簡単に熱々ポテトが楽しめます♪ #ポッポ部 https://t.co/o4AAEDIlsm

    2.2K5662454249K viewsView on X
  • Aug 9, 202615x their median

    / 明日(8月10日)はついに… 🎉イトーヨーカドーの日🎉 \ 明日はハトソンくんとイトーヨーカドーにとって 大切な日! みんなもお祝いしてくれると嬉しいな❤ お祝い用の素材を用意したので、 #イトーヨーカドーの日 で投稿してね! https://t.co/r72Yb12Fp0

    1.1K2671451142K viewsView on X
  • Sep 1, 202614x their median

    ◤はとぼん9月号 ハトのマークのフリーマガジン◢ 今回は俳優として活躍中の 新原泰佑さん✨ 新原さんのサイン入り写真を 1名様にプレゼント🎁 ▼参加方法▼ 1️⃣@Lets_go_Yokado をフォロー 2️⃣本投稿をリポスト ※9/14(月)まで ※10月上旬に当選者へDM https://t.co/S4sQO9YWKY

    55375536991K viewsView on X
  • Aug 19, 202614x their median

    / イトーヨーカドー×辛メーター 辛グルメフェアキャンペーン🔥 \ 抽選で5名様に当たる🎯 🔥参加方法🔥 1⃣@Lets_go_Yokadoと@karameterJPを Wフォロー 2⃣本投稿を引用リポスト&ハッシュタグで「辛グルメフェア」をつけて試してみたい商品の番号を投稿 ※8/31(月)迄 ※9月上旬に当選者にDM https://t.co/xfYNWHU92q

    37147938411539K viewsView on X
  • Aug 1, 202613x their median

    / はとぼん8月号 ハトのマークのフリーマガジン🕊 \ 今回は昭和歌謡グループ SHOW-WAのリーダーを務める 寺田 真二郎さん🌟 寺田さんのサイン入り写真を 1️⃣名様にプレゼント🎁 ▼参加方法▼ 1️⃣@Lets_go_Yokadoをフォロー 2️⃣本投稿をリポスト ※8/14(金)まで ※9月上旬に当選者へDM https://t.co/qZZDjgQrvL

    562605362360K viewsView on X
  • Jul 23, 202612x their median

    スイーツに目がないハトソンくん🕊 新たなスイーツが発売されて みんなに紹介したいみたい✨ その名も... ポッポのプリン🍮 ポッポのプリンアラモード🍮🍓 贅沢に今日は2ついただきます~‼️ どっちが食べたいかコメントで教えてね👍 ※店舗によりお取り扱いの無い場合がございます https://t.co/GA0q5LKeuz

    9261955836K viewsView on X
  • Aug 6, 20268.5x their median

    カップ麺登場!! ポッポの醤油らーめんを本格再現!🍜 老若男女に愛されるポッポの醤油らーめん! その美味しさを愛情込めて再現しました✨ ぜひカップ麺であの頃の懐かしさを 感じてください🥢 #ポッポ部 https://t.co/EFWSqsNIVJ

    60719151241K viewsView on X
  • Jul 27, 20267.2x their median

    / 🏮本日新発売🏮 ポッポのお好み焼✨ \ おうちでお祭り気分が味わえちゃう👏 豚肉入りでふわっふわ生地が絶品の一品😋 みんなはマヨネーズ多め派? それともソース多め派? コメントで教えてね‼️ ※ソース、マヨネーズ、花かつお、あおさは ついていません https://t.co/eFJhXnlMMp

    545128913888K viewsView on X

Ranked by total interactions across everything we have tracked for this account, which is a longer history than the 30-day window the rates above use. The multiple compares each post to this account's own median.

Recurring topics

#ヨーカドーのサステナアクション#3つの絵文字で企業イメージ#ちびっこ職場体験ツアー#ハトソンくんとおでかけ

The most frequent hashtags in the sampled posts. They describe what this account writes about; they are not a performance signal, and the catalog-wide breakdown on the hub shows how little hashtag count moves.

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Reading these numbers

A typical post picks up 96 interactions against 907K followers, an engagement rate of 0.011%. Measured over 27 original posts, its engagement rate beats 36% of 15,519 tracked accounts of a similar size, which puts it in the middle of its size range rather than at either end. Posts are seen about 31K times each, and 0.309% of those impressions turn into an interaction. That is about 3.42% of the follower count, which is the gap between an audience on paper and an audience in a timeline. Posting runs at about 1.3 post a day over the last 30 days, with activity on roughly 77% of days. Most posts go out around 01:00 UTC, and Thursday is the busiest day of the week. Of the 27 posts sampled, 89% carry an image or video, 15% are part of a thread and 30% link out. The account's strongest tracked post pulled 11K interactions, about 117x its own typical post. Recurring topics include #ヨーカドーのサステナアクション, #3つの絵文字で企業イメージ, #ちびっこ職場体験ツアー.

What is イトーヨーカドー's engagement rate on X?
イトーヨーカドー (@Lets_go_Yokado) has an engagement rate of 0.011%, based on the median interactions across 27 original posts from the last 30 days against 907,300 followers. Replies, reposts and quote-posts of other people are excluded from that sample.
Is that a good engagement rate?
At 0.011%, イトーヨーカドー sits above the 10th percentile of the 156,148 accounts in this comparison. Those comparison accounts are all large ones, because our scanning cadence is weighted towards big accounts, so this is a ranking among peers of similar scale rather than a ranking across X.
Does @Lets_go_Yokado have real engagement?
Its engagement rate beats 36% of the tracked X accounts closest to it in follower count (15,519 accounts), which puts it in the middle of its size range group. Ranking inside a size band matters because engagement rate falls as accounts grow, so a raw rate would mostly re-measure the follower count. It is a starting point for a look at follower quality, not a verdict on it.
When does @Lets_go_Yokado post?
Most posts go out around 01:00 UTC, and Thursday is its busiest day, at roughly 1.27 posts per day across the measured window.

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